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In Her Own Words: Peloton’s Jenn Sherman and her BFF form a brand of their own

"As influencer culture continues to grow and expand, there is a definite lack of content being created and served for 'regular women and moms' that are of the 45 to 65 year old demographic. We have built a loyal following of like-minded women who gravitate towards us because we absolutely keep it real 100% of the time."
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