The Duke Blue Devils are in the Elite Eight, and Jared McCain has played a huge role.
In the Round of 32, he went 8-for-11 from 3-point range en route to a 30-point performance. It was a record for most threes by a Blue Devil in tournament history.
During the Blue Devils' run, he scored an NIL deal.
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Basketball fans have noticed McCain paints his nails, which have been painted Duke blue and white for the tournament.
His fashion statement led to McCain signing a deal with beauty brand Sally Hansen.
McCain announced the deal in a recent TikTok post while painting his nails, calling it "self-care time."
"I'm sorry if that offends any of you guys," he said.
"There's really no crazy reason to it. It helps me not bite my nails. I went to a salon one time, and I decided to pick out a color. And I thought it looked nice.
"I know a lot of people disagree. You don't like it. But I'm just gonna be myself and do what I think looks nice."
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McCain says he's continued to paint his nails because he's played well in games they had color.
"I'm not crazy superstitious, but I thought it looked nice. I thought it helped me play better," he said. "So far, it's worked."
Duke, a No. 4 seed, defeated No. 1 Houston, 54-51, in the Sweet 16. The Blue Devils will face ACC rival N.C. State for a trip to the Final Four.
The Wolfpack are on a miraculous run, winning the ACC tournament as a No. 10 seed by winning five games in five days. That run clinched them a No. 11 seed in March Madness, and they have won all three games so far in the NCAA Tournament.
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