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When you run your own business you can become guilty of being a little preoccupied with what you need to do and less about what your employees think and your customers. It is totally understandable. However, sometimes it’s a good idea to put some focus back on the engagement with your customers and also how your employees feel about working for you. Here are some ideas to help you enhance the business experience, both for the customer and the employee.
Sales incentives for your team and regular feedback
It can often be a great idea to give your team some sales incentives. This can be a great way to encourage sales and productivity within your business. However, along with sales incentives it may also be a great idea to ensure that you give your team regular feedback. This will help you encourage your team to do better, and also highlight any areas of the business that may need your attention and focus. This can prove valuable.
Make the workplace inclusive
It is important to ensure that the employees feel part of the team and you are inclusive. There are many ways that you can do this. You can look to organize team events and even help staff to be available to customers by giving them 26 bit proximity cards which help them to look friendly toward staff and customers. Having ID helps them to look approachable and also enables you to treat staff all the same.
Discounts and employee incentives
Sales incentives are one thing, but offering discounts and employee incentives for the product or service you provide could be an excellent form of advertising. Word of mouth is a great form of advertising and your employees are a great way to advertise your business without the need for any further cost to your company. Another idea would be to consider teaming up with other local businesses and allowing your team to get discounts with other places. It helps promote good working relationships in your local community.
Interactive social media
One specific customer experience to focus on would be your social media engagement. Social media is a great way to advertise your business and some people don’t understand the true power behind it. However, companies can often miss a trick by failing to respond to messages, queries or comments. Another tip would be to ensure that the content you publish is consistent. Your digital presence is just as important as how you would portray yourself and your business in a face to face capacity.
Quick response for employees and customers
Finally, always ensure that you answer customers and employees as soon as you can. This develops trust with you as an employer and also as a business. There is nothing worse than feeling ignored when someone, be that your employee or customer, has taken the time to get in touch with your business.
Let’s hope that these tips help you enhance the business experience for both the customer and any employees you have.
