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Intense Group Targets UK Market to Bridge Gap with Booming African Consumers

London, UK, 15 June 2024 — Intense Group, a leading data-driven growth marketing agency known for its success in Africa, has strategically expanded its operations to London. This move positions them to empower UK businesses by unlocking the vast potential of the rapidly growing African consumer market within the UK, Africa, and beyond.

“African consumers represent a significant opportunity for brands,” says Leye Makanjuola, CEO of Intense Group UK. “Africans in the UK and globally boast a thriving middle class with rising disposable income. However, many UK businesses miss out due to communication gaps and a lack of understanding of African consumer behavior. Intense Group UK bridges this gap, providing comprehensive communication and growth marketing solutions specifically tailored to African consumers worldwide.”

Leveraging Expertise, Delivering Tailored Solutions

Intense Group UK draws upon its deep understanding of African consumers and markets, combined with its proven track record in the region, to offer a powerful suite of services:

  • Market Intelligence & Audience Insights: Precisely identifying the most valuable customer segments within the African market ensures targeted and effective campaigns for UK businesses.
  • Culturally-Nuanced Marketing: Creative teams craft engaging communication that resonates deeply with African audiences, fostering emotional connections and driving action.
  • Omnichannel Marketing Strategies: The growth marketing agency in the UK utilizes a strategic media mix to reach audiences where they spend the most time, maximizing campaign impact.
  • Data-Driven Optimization: Campaigns are continuously monitored and optimized based on in-depth data analysis, ensuring maximum reach and return on investment (ROI).

Unlocking Growth Potential for UK Brands

Dika Aniakor, Marketing Manager at Intense Group UK, emphasizes the agency’s impact: “Our arrival empowers businesses to penetrate new markets. We go beyond demographics, delving into the cultural nuances, communication channels, and unique buyer behaviors that define the African consumer globally. Our data-driven approach is sure to unlock explosive growth opportunities for UK brands seeking to connect with the African consumer.”

Africa’s Digital Revolution Creates a Golden Opportunity

Africa is undergoing a digital revolution, with a rapidly growing consumer base equipped with high-speed internet and mobile phones. This presents a golden opportunity for businesses and brands looking to expand. African consumers in the UK and other developed economies are some of the most educated, and with a rising disposable income, they represent a significant segment within the UK’s multicultural market.

Intense Group UK: Your Gateway to Africa’s Consumer Boom

African consumers hold immense commercial potential, but navigating their unique cultural complexities requires a deep understanding. The creative agency offers UK businesses access to a wealth of expertise and resources specifically designed to help them navigate the exciting and rapidly growing market of African consumers.

About Intense Group UK:

We are a visionary growth marketing, technology, and media organization. We see ourselves as the perfect partner to global companies who want to connect with African audiences and African companies who want to break into the global market. Our digital marketing agency in the UK offers a unique blend of Consulting, Technology, and Creativity; empowering businesses to tackle challenges with innovative ideas and unlock the full potential of their customers’ experience.

Media Contact:

Leye Makanjuola

Intense Group UK

69 William Mundy Way, Dartford London



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