Press Release Zen has released a new guide for businesses on using short-form video for brand building and backlink creation. The resource details strategies for platforms like TikTok to increase engagement and connect with younger demographics, offering actionable marketing advice.
-- Press Release Zen has published a new guide for businesses and marketers on the use of short-form video as a strategic tool for brand building, particularly in relation to backlinks and social media leverage.
More information is available at https://pressreleasezen.com/how-to-build-links-with-tiktok/
As the publication explains, a significant percentage of consumers prefer watching short-form video over long-form, with both types of video ranking near the top among marketing formats in terms of efficacy and reach. This type of content is also reported to be 2.5 times more likely to generate engagement over formats like blog articles, demonstrating the growing necessity of video in the larger marketing landscape.
In particular, the guide places a major focus on the use of top social media platforms as marketing vectors for short-form content. With over one billion active users globally, the potential of these platforms for branding and marketing purposes is already well-explored, with businesses - and small ventures specifically - experiencing great success using these strategies.
For clarity's sake, the publication defines "short-form video" as brief, engaging, vertically-formatted video snippets made for quick consumption, typically lasting between a few seconds and three minutes. This concise format is well-suited for capturing audience attention in a crowded digital environment, and is highly compatible with scrolling mobile feeds.
Press Release Zen cautions, however, that deploying a successful short-form strategy requires a great deal of consistency, both in terms of upload frequency and quality. According to one study, brands that maintain this consistency can see a revenue increase of up to 33%.
The publication also highlights research which indicates a significant percentage of Gen Z users now find new products almost exclusively through social media. This demographic is also substantially more likely to engage with short-form video, with over 57% of respondents ranking it as their preferred product research method.
This guide is the latest to arrive from Press Release Zen, a publication dedicated to modern marketing strategies and educational content directed toward content marketing professionals. Those interested in reading more about short-form video, or in any of the platforms other coverage, should visit the link below.
To learn more about Press Release Zen, please visit https://pressreleasezen.com/
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