With data now playing a central role in many sales departments, Commercient launches updates to its ERP & CRM integration application.
As part of the recent revisions, the firm’s SYNC software now offers seamless data integration between Sage 50 and the customer relationship management platform HubSpot. The application does not require any coding, mapping, or servers, and needs minimal technical expertise to be used.
More details can be found at: https://www.commercient.com
Commercient’s enhancements come as more organizations rely on ERP and CRM systems to improve efficiency. Such systems usually function independently of one another, leading to data overlap and the potential for human error. The improved SYNC application is designed to integrate data between platforms, providing organizations with a single source of truth.
A recent survey from NewVantage Partners indicated that 99% of companies have invested in data improvement programs. However, the report also states that over 90% are unable to become fully data-driven due to inadequate business processes. Another report, from Arm Treasure Data, shows that almost 50% of marketers believe their data is “siloed and difficult to access.”
The latest updates from Commercient aim to remove the silos that can occur between two of the leading systems now in use by small and medium-sized businesses. Over 800,000 small companies rely on Sage 50 enterprise resource planning software, and more than 110,000 use the HubSpot platform for customer relationship management.
Commercient’s SYNC application now offers a single location for users to view data stored on the two systems. Depending on business requirements, the platform can be configured to synchronize data between HubSpot and Sage 50 in real time, or at set intervals, such as hourly or daily.
The recent update adds to a growing list of over 110 ERP and CRM platforms now supported by the SYNC application. Popular integrations include Sap Business One to Salesforce, EPICOR to Salesforce, and Sage to Soho. Commercient’s solutions have also been adopted by major global organizations, such as Volvo and Brembo.
One IT manager recently stated: “Using Commercient as a middleware between our ERP and CRM was a great decision. It easily maps data per our designed workflow, so that information is transparent between our inner office and outer office. Commercient provides excellent value and services.”
Interested parties can learn more by visiting: https://www.commercient.com
Name: Kim Costa
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Release ID: 89085468
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