Through brand activation, companies can continue to thrive in the cost of living crisis.
As consumers continue to change their approach to spending in response to the cost of living crisis, the hospitality sector is one industry that is set to feel the damage more than most. Thanks to the bespoke brand activation platform Experience This, brands in this field can confidently invest in footfall and sales driving activity in the hospitality sector.
Drinks Brands Can Help Hospitality Firms Taste Sweet Success
While the cost of living crisis has seen disposable income levels fall, the hospitality industry can take heart from the fact that consumers now prioritise visits to venues over any other discretionary spend. However, as the demand for out-of-home occasions grows, the level of expectation has too. If consumers do not perceive an experience to provide value for money, they will not part with their money.
Drinks brands hold a key to helping venues deliver winning out-of-home occasions that quench the consumer’s thirst for fun, excitement, and entertainment. And to mutual gain too, as consumer habits change, so must brand approaches. In today’s climate, brands should protect themselves by reframing their value away from price, while simultaneously looking to reach new audiences. Meanwhile, a focus on occasions to establish a strong presence has been shown to drive far better responses.
Whilst an experience first approach to customer marketing can enhance operations across many sectors, drinks brands are among the best beneficiaries as they are perfectly positioned to celebrate the reframed value and emphasis on experiences.
Experience This Changes The Brand Activations Landscape Through Automation
Businesses may well be cautious to invest into brand activations and experiential with their current ways of working, as this kind of activity can often be seen as wasteful thanks to errors, a lack of data, and manual procedures. Experience This delivers an automated brand activations platform that can transform the way that drinks brands and hospitality venues handle customer marketing and drive value to their visitors.
The customisable SaaS technology can be tailored to automate complicated execution workflows, ultimately making it easy to execute footfall and sales driving brand activity with maximum efficiency and effectiveness. It helps brands to automate multi-agency experiential marketing campaigns, connect their sales & marketing teams, and handle seamless bookings for new activations. The data-driven platform additionally tracks a range of KPIs and presents information in a visual way that allows drinks brands to identify strong performances and areas of improvement, giving them confidence to invest in this space
By working together, drinks brands and hospitality venues can use brand activations to keep things fresh and ultimately increase average consumer spending.
About Experience This
Experience This is a B2B Brand execution platform, used by the world's biggest and best drinks brands. As a single hub to manage brand execution across the on-premise, it can connect brands, agencies, and venues across the hospitality sector to help manage brand activations. By helping brands focus on delivering better brand experiences, the company can drive increased productivity, efficiency savings, and impressive ROIs
More information can be found by visiting https://experiencethis.co/. Alternatively, Experience This’ press contact Michelle Golding can be reached at 07454817738 or firstname.lastname@example.org.
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