GUANGZHOU, China - July 17, 2025 - STEEL LION, a leading Chinese designer and manufacturer of premium leather bags and accessories, today reaffirms its commitment to quality craftsmanship and its core ethos of "Empowering Protection." Founded in 2015 in Guangzhou, the brand has consistently delivered over one million units annually, establishing a strong global presence across Europe, the United States, Australia, Southeast Asia, and beyond.
Operating as a fully integrated entity encompassing R&D, manufacturing, sales, and service, STEEL LION specializes in high-quality, predominantly cowhide leather products. Its extensive range caters to diverse needs and styles, including handbags, waist bags, briefcases, laptop bags, shoulder bags, crossbody bags, wallets, backpacks, and belts, positioning itself firmly in the mid-to-high-end market segment.
The brand successfully leverages a hybrid sales model, combining robust online platforms with strategic offline channels to reach a worldwide customer base.
The Essence of STEEL LION: Strength, Protection, Accessibility
Inspired by the lion's unwavering role as the protector of its pride, STEEL LION embodies the spirit of guardianship – akin to the dedication one brings to safeguarding family and loved ones. This philosophy is meticulously woven into every product through the selection of durable cowhide and expert craftsmanship, creating goods built to last and symbolize steadfast commitment.
"Just as the lion protects its pride, STEEL LION products are designed to be reliable companions for those who protect what matters most," stated a STEEL LION spokesperson. "Our mission, 'Empowering Protection,' is realized not only through the inherent strength and longevity of our leather goods but also through our dedication to accessible pricing. We believe the promise of quality protection should be within reach of everyone who values it."
This commitment ensures that STEEL LION's blend of premium materials, skilled construction, and meaningful design remains attainable, allowing the brand's core value of "Empowering Protection" to resonate with a broad global audience.
About STEEL LION:
Founded in 2015 and headquartered in Guangzhou, China, STEEL LION is a vertically integrated leader in the design, production, and distribution of premium leather bags, luggage, and accessories. Utilizing primarily cowhide leather, the brand offers a comprehensive range of mid-to-high-end products known for their durability, style diversity, and embodiment of the "Empowering Protection" ethos. STEEL LION products are available worldwide through a combination of online and offline retail channels.
Media Contact
Company Name: Guangzhou Gangjialion Bags Co., Ltd.
Contact Person: Winnie
Email: Send Email
City: Guangzhou
Country: China
Website: https://www.steellion.cn/
