Sri Lanka - July 14, 2025 - Ecologist, entrepreneur, and passionate nature advocate Erzsebet Frey is reshaping how people understand and engage with the natural world. With her acclaimed website, Simply Ecologist, and her innovative eBook, "Glossary of Ecology Terms," Frey is bridging the gap between scientific expertise and everyday environmental awareness.
Originally from Serbia, Erzsebet Frey earned her Master’s degree in Ecology from the University of Belgrade. Her professional journey has taken her across the globe—from field and lab research in Oman, Brazil, Germany, and Sri Lanka to her present role as an influential science communicator and online entrepreneur. Frey has spent the last eight years deeply immersed in Sri Lanka’s extraordinary biodiversity, drawing inspiration from its vibrant wildlife and pristine landscapes.
In 2021, Frey launched Simply Ecologist, a website born out of her commitment to providing accessible, engaging, and scientifically accurate information on ecology, wildlife biology, and ethical travel. The platform quickly became a go-to resource for students, early-career ecologists, nature enthusiasts, and anyone passionate about conservation and biodiversity.
Her latest contribution, the "Glossary of Ecology Terms," marks a significant advancement in ecology education. With over 1,500 meticulously defined terms paired with real-world examples, this comprehensive resource empowers readers—from students and researchers to nature photographers and eco-tourism guides—to communicate effectively andconfidently about ecological concepts. "I created this glossary because clear, precise language is crucial for understanding nature and advocating effectively for its preservation," Frey states.
Beyond her academic pursuits, Frey practices what she preaches. Her minimalist, nature-inspired lifestyle in Sri Lanka—very often off-grid and surrounded by wildlife—deeply influences her approach to ecology and business. She seamlessly combines scientific rigor with her entrepreneurial spirit, developing digital products, educational materials, and sustainable merchandise designed specifically for environmentally conscious audiences. At the heart of her work lies a commitment to bridging complex scientific knowledge and public understanding, empowering others to appreciate, protect, and engage meaningfully with the natural world.
“I believe in making science accessible, exciting, and relevant to everyday life," says Frey. "Simply Ecologist and the Glossary of Ecology Terms are my ways of inspiring a deeper connection with nature and fostering informed, passionateadvocates for our planet.”
The "Glossary of Ecology Terms" is now available as immediate digital download and hardcover version at Simply Ecologist simplyecologist.com and Amazon
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Company Name: Simply Ecologist
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Country: Sri Lanka
Website: https://simplyecologist.com/
