Sanya - The five-day 2025 China Sanya International Bridal Fashion Week came to a successful conclusion. This year's Fashion Week, with the theme of "Island Holiday", achieved fruitful results, with a total transaction volume of 365 million yuan and an event area of 10,000 square meters. The event successfully brought together 60 top brands from around the world and attracted a total of 10,000 buyers and guests from the Asia-Pacific region including South Korea, Japan, Thailand, Vietnam and Indonesia, marking that Sanya has risen to become an important hub in the global wedding dress fashion field.
Video Link: https://www.youtube.com/embed/W9ceQRdkHw4
This year's Fashion Week has achieved a remarkable improvement in scale and internationalization. THE total exhibition area exceeded 10,000 square meters, gathering many international first-line haute couture brands including GEORGES HOBEIKA from Lebanon, TONY WARD from Lebanon, and THE ATELIER from Malaysia. British Susan Fang and South Korean CHOI JAE HOON even held their Asian premieres in Sanya. It highlights the international appeal of the platform. Efficient business matching is the core achievement. The strong gathering of buyers from the Asia-Pacific region and the huge deals they have reached have confirmed the powerful potential of Sanya as an emerging "vacation-style purchasing" center, promoting its evolution from a tourist destination to a fashion trade platform.
The event ignited the hot topics of dissemination through "celebrity attraction + scene innovation". The participation of celebrities and Kols such as Xu Yiyang, Xu Lu, Zhang Zining, Guo Biting and Zhang Yuxi has extended the influence of the event to the general public.
Particularly prominent is that the haute couture show was innovatively held in natural Settings such as beaches, coconut groves and lawns. The fusion of wedding dress aesthetics and tropical charm created a unique visual experience. The cumulative exposure of related topics across the Internet exceeded 3.8 billion times, greatly enhancing the city image of "Romantic Sanya".
Cross-border integration has released a significant industrial driving effect. The Fashion Week has collaborated with the Hainan Island International Film Festival to expand the cultural "2025 China Sanya International Bridal Fashion Week and Haute Couture Fashion Exhibition", and has also deeply linked up with many top luxury hotels and duty-free cities to build a one-stop consumption chain of "watching shows + shopping + accommodation". This move effectively activated urban consumption. During the event, the occupancy rate of high-end hotels in Sanya increased significantly, highlighting the powerful driving force of brand events on the city's economy.
The success of this fashion week has consolidated Sanya's position as the world's third-largest high-end wedding dress exhibition city after New York and Barcelona. In the future, Sanya will continue to deepen the construction of this platform, injecting sustainable fashion vitality and international influence into the city's development.
Media Contact
Company Name: Sanya Wedding Tourism Industry Association
Contact Person: Xu Wei
Email: Send Email
Country: China
Website: https://youtu.be/W9ceQRdkHw4
