Reputation as a “Trusted Partner” Provides Solid Base Market Development

TASI® Bank, the San Francisco-based financial institution known for its innovative, client-centric approach, is making waves across Los Angeles, Orange, and San Diego counties. Businesses throughout Southern California are embracing TASI Bank’s “maverick” style—an approach that blends deep industry expertise with a relentless commitment to customer success.

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TASI (r) Bank vice president and relationship manager Jesus Leon Guerrero has led the expansion of the "maverick" bank into the Southern California market.

A Track Record of Innovation and Partnership

“For over 40 years, TASI Bank has been at the forefront of supporting Northern California’s most dynamic industries, from cannabis and hospitality to commercial real estate. Our focus continues to be on small to medium-sized businesses in sectors often ignored by larger banks,” says Alan Gaul, Vice President of Marketing and Brand. “Our clients value our long-term vision, personalized service, and our ability to deliver tailored financial solutions that fuel sustainable growth.”

Industry Expertise Where It Matters Most

TASI Bank’s expansion is rooted in its proven ability to serve complex, fast-moving industries. In both Northern and Southern California, the bank is a trusted partner for:

• Cannabis entrepreneurs seeking compliant, growth-oriented banking solutions
• Gas station and industrial operators looking for responsive, flexible financing
• Hotel owners and hospitality leaders who need a banking partner that understands the nuances of the tourism economy

Local Focus, Personal Touch

“In Southern California, we’re not just another bank going through the motions—we’re building relationships in the business community,” says Jesus Leon Guerrero, Vice President and Relationship Manager. “Our team is attending trade shows across multiple industries, joining and sponsoring local business networks, and delivering financial solutions that are as diverse as the region itself.”

Leon Guerrero, who started the Bank’s Southern California operations in 2021, brought several Northern California customers with him, but has developed a good customer base in Southern California. “Customers soon found that our approach easily moved to the area and provided the types of tailored products and services they needed,” he says.

He also highlighted a recent cannabis-related transaction. “We have completed a refinance of an owner-occupied cannabis business in Mission Valley as we continue to harvest our knowledge and relationships in that industry.”

TASI Bank prides itself in being personal and approachable, with a focus on building lasting partnerships. Business owners appreciate the bank’s ability to respond quickly, adapt to changing needs, and provide direct access to decision-makers.

Driving Business Success—Now and Into the Future

TASI Bank is well-respected as a sponsor of key industry events and conferences, reinforcing its commitment to the growth and success of the cannabis, hospitality, and industrial sectors across California.

“Whether you’re expanding your operations, launching a new venture, or navigating industry challenges, TASI Bank is here to help you succeed,” says Gaul. “Our promise is simple: specialized expertise, personalized service, and a true partnership approach—every step of the way.”

For information, visit TASI Bank or contact Commercial Lending team mavericklenders@tasi.bank.

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Cannabis-friendly community business bank has developed tailored products for expanding customer base.