Appcharge, the premier direct-to-consumer (DTC) platform for mobile game publishers to maximize profits through owning player relationships, has raised a $58 million Series B funding round led by IVP, with participation from Playrix, as well as existing investors such as Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, BITKRAFT Ventures and Corundum. The new financing brings the company’s backing to date to $89 million. The company will use the round to scale its platform with new products to meet the global industry demand and to lead the next era for the mobile games’ customer engagement.

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Appcharge provides everything game publishers need to go direct, including fully branded web stores, gamified offers, global payments checkout, mobile in-app payments SDKs and more.

This funding comes in the midst of an explosive period of growth for Appcharge, which already is processing more than $500 million in transactions and has grown 14 times year over year. The raise comes just 9 months after the company’s Series A round, underscoring the exceptional momentum for Appcharge’s platform.

“Court rulings and policy changes have blown the direct-to-consumer doors wide-open,” said Maor Sason, CEO and co-founder of Appcharge. “Publishers are increasingly moving to direct-to-consumer as a fundamentally stronger model. We are at the forefront of this evolution, helping build the era beyond app stores - and even beyond web stores - for better economics for consumer apps and more options for customers.”

Appcharge empowers publishers to boost revenue and reclaim ownership of their player relationships with fully branded web stores, seamless payment options and much more. Appcharge powers stores for more than 100 games, with publishers reporting significant gains in retention and average profit lifts of 35%.

“Appcharge is one of the fastest-growing companies we’ve seen in gaming infrastructure, and they’re only getting started,” said Karthik Ramakrishnan, Partner at IVP. “For nearly two decades, mobile game publishers had no choice but to give up a hefty cut of every transaction to the platforms that controlled distribution. That era is finally ending -and Appcharge is building the future that comes next. What sets them apart is not just their explosive traction, but the caliber of execution from a team that knows this space inside and out. Maor and Roei bring a rare combination of domain expertise and product obsession that makes them the right team at the right moment.”

The funding round follows the launch of Appcharge’s iOS Payments SDK and AppDirect, two powerful products that expand the company’s suite of seamless, compliant, and scalable direct-to-consumer solutions. These new tools, alongside Appcharge’s widely-adopted Payment Links, further equip publishers to embrace a holistic DTC model which frees them from platform fees and unlocks more meaningful and financially rewarding interactions.

About Appcharge

Appcharge is the leading direct-to-consumer platform for mobile games - built for game makers, by game makers. Appcharge helps publishers sell directly to their players, which increases profits by 35%, and greatly improves player relationships and loyalty. As an all-in-one platform, the company provides everything game publishers need to go direct - fully branded web stores, gamified offers, global payments checkout, mobile in-app payments SDKs, and more. Appcharge is the fastest-growing mobile game payments platform, powering stores for over one-third of the top grossing mobile games. Headquartered in Tel Aviv, Appcharge is funded by Gillot Capital Partners and Play Ventures and is led by veterans from Rovio, Huge Games, Moon Active, and Play Studios. For more information, visit https://appcharge.com/.

About IVP

IVP supercharges growth in breakout companies, converting momentum into market dominance. One of the original venture firms on Sand Hill Road, IVP partners with companies that define their eras—from Slack, Supercell and Coinbase to Perplexity, Discord, Dream Games and Abridge—before the world truly appreciated them. Each year, IVP invests in just a dozen breakout founders ready to scale from millions to hundreds of millions in revenue and expand from one market to many. We’ve guided market leaders through cycles and storms, unlocking pivotal growth by activating the right expertise at the moments founders need it. With 130+ IPOs out of 400 investments, IVP helps ambitious founders defy limits, command industries and cement their place at the top.

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