Built by Communicators, for Communicators
In a world where the news cycle moves faster than most corporate responses, Gregory FCA, one of the nation’s largest and most AI-enabled public relations firms partnered with AI strategists, Melior, to develop CrisisCalm, the first and only AI-powered platform built specifically to empower communicators with real-time, end-to-end crisis communications planning, messaging and deliverables.
According to the global law firm Freshfields LLP, the average company takes 21 hours to issue a public statement in a crisis, even though 28% of crises are picked up by global media within one hour and two-thirds within the first 24 hours. That delay exposes companies to reputational freefall and trial by Twitter (now X), putting stakeholder trust and enterprise value at risk. CrisisCalm is built to close that gap.
Designed by communications experts with over 35 years of real-world experience in high-stakes reputation management, CrisisCalm is a first-of-its-kind solution that allows professionals to focus on strategy and messaging while the platform handles the rest. CrisisCalm generates a comprehensive crisis response playbook tailored to any situation—regulatory, legal, financial, health and safety, cybersecurity, force majeure, or even the unimaginable, such as a global pandemic or a zombie apocalypse.
From press releases and internal communications to stakeholder matrices, town hall scripts, and social media statements, CrisisCalm delivers a full suite of deliverables in real time, eliminating the need for outdated, cumbersome manuals and accelerating response times when every second matters.
“Reputation is an enterprise asset. But in a crisis, it’s the first thing at risk. Speed, transparency, and accuracy are non-negotiable in a crisis,” said Greg Matusky, Founder and CEO of Gregory FCA, whose podcast, The Disruption is Now, interviews AI experts worldwide. “But they’re hard to achieve when under duress or attack.”
The AI engine of CrisisCalm, trained on thousands of real-world instances, gives communicators a powerful, AI-driven tool that delivers company-specific, audience-ready messaging and materials in real time. This is not generic AI.
“This is communications-specific AI built for the boardroom, the newsroom, and every room. With CrisisCalm, communicators become indispensable. They no longer have to chase the response, they shape it,” explains Heather Crowell, EVP - Strategic Communications and Growth, who helped train the model and developed its interface.
A key differentiator of CrisisCalm is its ability to be trained in advance. This allows it to learn a company’s products, mission, tone, stakeholder relationships, and communications protocols. As a result, responses are authentic, aligned, and on-brand even under the most intense pressure.
This AI-driven platform gives communicators a seat at the table from the start, empowering them to lead with a message and mitigate risk with clarity. It also shapes how their brand is perceived and valued during a crisis and long after.
CrisisCalm is now available - schedule a demo here. To learn more or request a demo, visit www.CrisisCalm.com or contact heather@gregoryfca.com.
About Gregory FCA
Gregory FCA is one of the country’s largest PR firms and a pioneer in AI-enabled communications. Before ChatGPT, we built our own in-house generative AI tool—now, our proprietary tools surface overlooked stories, support communications professionals and amplify media impact. Winner of PRSA’s Silver Anvil for Best AI Integration and Digital Innovations, we’re proving that smarter tech drives sharper storytelling and stronger results.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250709110758/en/
Reputation is an enterprise asset. But in a crisis, it’s the first thing at risk. Speed, transparency, and accuracy are non-negotiable in a crisis.
