Combined team to deliver enhanced branded solutions and expanded capabilities for clients across the Northeast and beyond

Grossman Marketing Group, a fourth-generation, family-owned leader in branded merchandise, print, and marketing solutions, has acquired Cooley Group, a Rochester, NY-based provider of customized promotional, print, and fulfillment services.

Founded in 1945, Cooley Group has built a market-leading reputation for award-winning client service and has been recognized as a Best Company to Work For in New York State for four consecutive years. The Promotional Products Association International (PPAI) has also named Cooley a Top 100 distributor and one of the best places to work in the industry. Cooley has deep expertise serving key industries including healthcare, higher education, manufacturing, professional services such as accounting and law, and food and beverage — all attractive growth markets for Grossman Marketing Group.

Together, Cooley and Grossman strengthen their position as a local, service-oriented company with the capabilities and reach to deliver branded solutions for clients across the country and around the world. Cooley Group will continue to operate under its trusted name as a division of Grossman Marketing Group, with offices in Rochester, Syracuse, Utica, Albany, and the Hudson Valley, and its full team staying in place.

“We’re thrilled to welcome Cooley Group to the Grossman family,” said David Grossman, Co-President of Grossman Marketing Group. “Both companies share the belief that the greatest asset we have is the people who walk through our doors every day. This shared commitment to our teams, our clients, our communities, and sustainability is exactly why this partnership makes sense.”

“Over the last decade, Grossman Marketing Group has grown through select, strategic acquisitions where there is strong cultural alignment, complementary capabilities, and the chance to expand our strength as a trusted partner,” added Ben Grossman, Co-President of Grossman Marketing Group. “Together with Cooley, we’re expanding what’s possible for our clients while protecting the culture and community focus that make both companies strong.”

“For 80 years, Cooley Group has helped clients showcase their brands while staying true to our local roots,” said Phil Yawman, President of Cooley Group. “To keep growing amid changing client needs, we knew we needed access to more resources like Grossman’s award-winning technology, robust e-commerce capabilities, global logistics infrastructure, and proven sustainability leadership. Joining forces with Grossman ensures our people, culture, and clients remain at the center of everything we do.”

Clients of Cooley Group will benefit from an expanded range of creative services, branded merchandise, warehousing, fulfillment, and technology solutions — including SwagCycle, Grossman’s innovative program for responsibly managing the lifecycle of branded merchandise. To date, SwagCycle has facilitated more than $11 million in charitable donations and kept millions of products out of landfills by giving branded items a second life through reuse, recycling, or donation.

With this acquisition, Grossman Marketing Group strengthens its position as a trusted partner to some of the world’s leading organizations across industries like higher education, healthcare, professional services, technology, and professional sports — all served by a people-first team committed to supporting the communities in which they operate.

About Grossman Marketing Group

Founded in 1910, Grossman Marketing Group is a fourth-generation, family-owned marketing services firm providing strategic marketing solutions, branded merchandise, custom print, and e-commerce programs to clients nationwide. Grossman is known for its leadership in sustainability and community impact, including its Bess Cohn Humanitarian of the Year award and its above-mentioned SwagCycle program. Learn more at www.grossmanmarketing.com.

About Cooley Group

Founded in 1945, Cooley Group delivers customized promotional, print, and fulfillment solutions to clients throughout New York and the U.S., with deep expertise in healthcare, higher education, manufacturing, professional services, and food and beverage. Cooley Group has earned recognition for its mission to Showcase Your Brand and its long-standing commitment to outstanding client service and community support. Learn more at www.cooleybrand.com.

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