The company’s platform is recognized for driving compliant AI-driven personalization across the enterprise in the global marketing media publication's inaugural awards

Transcend, the user data infrastructure platform powering the world's leading companies, today announced it has won a 2025 ADWEEK Tech Stack Award for its ability to help brands responsibly drive personalization at scale. The inaugural awards program from the marketing industry’s trusted authority honors companies that have driven proven revenue impact in marketing, advertising, and media.

Transcend’s award in the Addressable Identity Product/Platform category aligns with one of the biggest blockers marketing teams face today: fragmented user data scattered across dozens of systems, and complex compliance hurdles that unnecessarily stall personalization growth initiatives. In a recent Transcend survey of marketing, privacy, and security leaders, the company found that while 100% of those surveyed recognize consented data as foundational to growth, 70% of enterprise executives struggle to use it.

Transcend’s platform solves this challenge by unblocking digital initiatives faster and driving more effective enterprise results with greater addressable user data. Transcend’s capabilities are crucial for modern marketing, with an infrastructure-level approach that seamlessly addresses fragmentation and complexity issues, so teams can deploy AI-powered personalization, cross-brand targeting, and cookieless advertising strategies with confidence.

"Winning an ADWEEK Tech Stack Award is a tremendous honor and validates our mission to make robust user data governance a business enabler, not a roadblock," said Kate Parker, President of Transcend. "Addressable identity is foundational to modern marketing, but it must be compliant. Our platform gives our customers the centralized control they need to confidently personalize experiences at scale, knowing their users’ data rights are upheld and protected."

Using data today is inherently complex, constrained by myriad laws dictating what can be done with every data point. Transcend’s purpose is to adjudicate this entire landscape, enabling companies to confidently activate their data. In 2024 alone, Transcend processed 3.8 billion consent changes, automatically fulfilled over 6.3 million data subject requests, and saved customers over $409 million and 5.9 million hours of manual work on behalf of its enterprise customers. Customer case studies span the business market, including:

• A Fortune 500 healthcare company transforming patient communications and digital front-door experiences with the Transcend platform.
• A global AI company using Transcend’s infrastructure to enable deeper consumer trust with Opt-Out of Automated Decision Making functionality for hundreds of millions of users per week.
• A Fortune 500 retailer using Transcend to power their multi-billion-dollar retail media network.

Transcend was recently named a leader in the “IDC MarketScape for ​​​Worldwide Data Privacy Compliance Software 2025 Vendor Assessment (doc #US53068725, November 2025)”, and for the second consecutive year was recognized on the Deloitte Technology Fast 500, a ranking of the fastest-growing technology companies in North America. Companies across finance, healthcare, technology and retail—from Fortune 500 enterprises to high-growth category disruptors—are choosing Transcend to build deeper customer relationships, moving from risk aversion to confident activation.

About Transcend

Transcend is the user data infrastructure powering the world’s leading brands—unlocking AI, personalized experiences, customer engagement, and growth with speed and confidence. Transcend replaces the patchwork of manual tools and approaches with a unified, efficient, and secure user data governance platform. Recognized for rapid growth and innovation, Transcend has been twice named to the Deloitte Technology Fast 500™, was named a Leader in IDC’s MarketScape for​​ ​Worldwide Data Privacy Compliance Software Vendor Assessment in 2025, LegalTech’s Data Solution of the Year in 2024, and one of Fast Company’s Most Innovative Companies. Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is based in California’s Bay Area.

Learn more at transcend.io

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"Winning an ADWEEK Tech Stack Award is a tremendous honor and validates our mission to make robust user data governance a business enabler, not a roadblock."