UpMarket, a New York–headquartered, U.S.-registered broker-dealer and online investment platform specializing in alternative investments, today announced the launch of its Southern California office in Irvine. Together with its San Francisco office, the new location will strengthen UpMarket’s presence on the West Coast and serve as its regional hub, expanding access to institutional-grade private market opportunities for investors and partners across the region.

UpMarket partners with family offices, RIAs, and broker-dealers to source and allocate into high-demand private opportunities—including pre-IPO equity, hedge funds, and private equity. With a local presence, the firm will offer in-language services, investor education, and priority access to curated opportunities that have traditionally been limited to institutions.

“Southern California is one of the most dynamic and entrepreneurial regions in the country,” said Ben Wan, Regional Director at UpMarket. “By expanding our footprint here, we aim to bridge the gap between investors and the world of alternative investments, bringing access, education, and opportunity closer than ever before.”

Since its founding in 2019, UpMarket has brokered over $450 million in alternative investments. The launch of the Irvine office underscores its commitment to expanding access and inclusion in the private markets.

For more information, visit www.upmarket.co.

About UpMarket

UpMarket is a registered broker-dealer and online investment platform that provides family offices, registered investment advisors (RIAs), and broker-dealers with streamlined access to a curated selection of alternative investment opportunities. We specialize in sourcing exposure to select pre-IPO companies, hedge funds, private equity, and other private market assets, enabling our institutional partners to construct differentiated portfolios and deliver more compelling client experiences.

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