Proactive due diligence service helps developers and municipalities anticipate local sentiment early in the site selection process - reducing risk, delays, and community opposition before significant investments are made

Milldam Public Relations, a leading strategic communications firm specializing in the digital infrastructure sector, today announced the launch of its Data Center Community Risk & Readiness Assessment, a proactive due diligence service that helps data center developers, operators, and municipalities measure and interpret community sentiment before committing to a location.

The offering complements the site selection process by introducing a critical, often overlooked dimension—community readiness—into early-stage development decisions. By identifying potential sources of friction, opportunities for engagement, and political or public sentiment risks, the service helps organizations make more informed location decisions and prevent costly opposition or project delays.

“As community pushback against large-scale data center developments continues to grow nationwide, early intelligence is no longer optional,” said Adam Waitkunas, Partner at Milldam Public Relations. “Too many projects face resistance not because of poor design or site choice, but because local stakeholders were not understood or engaged soon enough. This service ensures that developers and municipalities enter the process with clarity, data, and strategy.”

Milldam’s Community Risk & Readiness Assessment combines polling, focus groups, stakeholder interviews, and media and policy analysis to deliver a comprehensive understanding of the “pulse” in target markets. Clients receive a Community Pulse Report outlining key insights, potential challenges, and strategic recommendations for outreach, messaging, and community alignment.

The Community Risk and Readiness Assessment expands Milldam’s established Community Relations Practice, which helps data center developers and municipalities navigate zoning, regulatory, and public-perception challenges through proactive communications and engagement strategies. Through its Zoning In weekly roundup, Milldam also provides ongoing insight into community relations and regulatory developments shaping data center growth nationwide.

For more information on the Data Center Community Risk and Readiness Assessment, please visit https://milldampr.com/data-center-community-risk-readiness-assessment/.

About Milldam Public Relations

Milldam Public Relations is a boutique public relations and community relations firm specializing in the data center, energy, and technology sectors. Since 2005, Milldam has partnered with developers, operators, and technology providers to strengthen visibility, manage complex communications challenges, and build trust with key stakeholders.

The firm’s expertise includes media relations, thought leadership, crisis communications, community engagement, and strategic positioning for companies navigating reputational hurdles. With offices in Boston and Los Angeles, Milldam has become a trusted advisor to many leading organizations in the data center ecosystem.

For more information about our services, please visit http://www.milldampr.com.

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