New Program Empowers Resellers, Services Providers, OEMs and Technology Partners To Embed, White-Label and Scale Observability With Unprecedented Speed, Flexibility and Profitability

groundcover, the BYOC-driven observability platform for modern architectures, today announced the launch of the new groundcover Ecosystem Program, a partner-first initiative designed to accelerate the delivery of next-generation applications and systems through partners worldwide.

With the program, groundcover makes a bold commitment to sell exclusively through partners in key international markets, such as EMEA, LATAM and Asia Pacific, setting a new industry standard by making partners the primary route to market, not an afterthought. It enables partners to leverage the benefits of groundcover’s BYOC model, which significantly surpasses the capabilities of traditional SaaS models.

Building an Innovative, Customer-Centric Ecosystem

The mission of the groundcover Ecosystem Program is to match its product innovation with an equally innovative, customer-focused partner ecosystem. The program is designed to help partners deliver greater value at higher velocity, lower cost and lower risk than legacy observability solutions, all while empowering them to offer world-class observability as part of their own services and offerings.

“groundcover is the only observability vendor building a partner-first ecosystem from day one, with the first program that lets partners fully embed, white-label and control observability in any environment,” said John Broad, Head of Ecosystems at groundcover. “Unlike antiquated legacy programs, ours eliminates friction and accelerates partner value-to-market.”

groundcover’s Ecosystem Program Tiers and Benefits

The groundcover Ecosystem Program offers a tiered structure to meet partners where they are and reward those who drive growth:

• Catalyst Partners (Special Designation): Exclusive early adopters are recognized as “ecosystem sparks,” receiving early access to product roadmaps, direct membership in the advisory council, and launch incentives.
• Lighthouse Partners (Entry Tier): Gain access to enablement resources, a dedicated partner manager, joint co-marketing, deal registration, and eligibility for market development funds (MDF).
• Visionary Partners (Advanced Tier): Unlock deeper collaboration, including joint PR and analyst visibility, executive sponsorship, priority lead sharing, and expanded MDF support.

The program also introduces unique OEM and embedded opportunities, allowing partners to integrate groundcover’s full-stack observability into their platforms, whether white-labeled or co-branded, with full support for cloud, on-premises, and air-gapped deployments.

Notable Early Adopters Already Onboard

groundcover is already working with early partners across resellers, OEMs, and technology providers, including IBM’s Octo division (U.S. federal government), GlobalDots, Onnivation and Kalogent, all contributing to the inaugural program launch.

Program success will be measured through pipeline generated, customer wins and customer references in target industries. By taking a partner-first approach, groundcover aims to disrupt not only the observability market but also how observability is delivered, embedded, and monetized worldwide.

Differentiating features that partners will notice include:

• A truly partner-first model: In several global markets, groundcover will sell only via partners.
• Full white-label and embedding capability: Unique in observability, allowing partners to take full ownership of the customer experience.
• Bring Your Own Cloud (BYOC) architecture: Provides partners and customers with control over where data resides, opening up opportunities in regulated industries and sovereign markets.
• AI workload support: Full-stack observability optimized for modern AI-driven environments.

“groundcover is changing the rules of observability by putting partners at the center of our model,” said Paul Trebe, Head of Sales at groundcover. “Where legacy vendors see partnerships as a burden, we see them as a growth engine, building a frictionless partner motion that’s as seamless as our deployments, pricing, and migrations off Datadog.”

To learn more about joining groundcover’s Partner Program, visit groundcover.com/partners.

About groundcover

groundcover is a cloud-native observability platform powered by eBPF that breaks free from the limits of SaaS. Built for modern production environments, it runs entirely in your cloud to deliver full visibility at a fraction of the cost, with no blind spots, no compromises, and no operational overhead. For more information, visit https://www.groundcover.com.

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With the program, groundcover makes a bold commitment to sell exclusively through partners in key international markets, such as EMEA, LATAM and Asia Pacific, setting a new industry standard by making partners the primary route to market.