With Manufacturing AI Demand Accelerating, Machine Health Pioneer Taps Executives to Bring Solutions to All Factories

Augury, a decade-strong leader in Industrial AI solutions for manufacturing, announced new leadership appointments today. The changes include Elan Greenberg as Chief Executive Officer (CEO), Brian Germain as Chief Revenue Officer (CRO), and Ori Franco as Chief Financial Officer (CFO). With expertise in scaling technology companies, these leaders will accelerate Augury's product innovation and expand its customer base across new markets and manufacturing segments.

This announcement marks the culmination of a year of momentum for Augury, which included a $75 million funding round, with investment from Lightrock and existing investors Insight Partners, Eclipse, Qumra Capital, La Maison Partners, SE Ventures, and Qualcomm Ventures; the release of the first AI-based predictive maintenance solution for Ultra-Low RPM machinery; and recognized as a Leader in the Verdantix Green Quadrant: Industrial AI Analytics Software report.

Greenberg assumes the CEO role following his tenure as Augury’s Chief Operating Officer (COO), a position he has held since 2024. He previously served as COO of Flock Safety, a late-stage device-enabled SaaS platform for public safety, and General Manager of DoorDash's Non-Restaurants platform. Co-Founder Saar Yoskovitz transitions from CEO to Executive Chairman, where he will continue focusing on product vision and strategy, strategic partnerships and customer relationships.

"We envision a future where every manufacturer, regardless of size, has the production intelligence layer they need to compete globally," said Yoskovitz. "We've assembled leaders who have scaled through this part of the journey before, building category-leading companies in the cross-section of AI and the physical world."

Joining Greenberg on the leadership team are Brian Germain as CRO with 20 years of experience scaling revenue teams at Google, Uber Eats, and Motive; and Ori Franco as CFO with 20 years of expertise in hardware and software finance at Density, Nurx, and Motive. To further accelerate go-to-market expansion, Augury is also adding Chad Toles as Vice President of Global Partnerships and Alliances who brings 20 years of experience driving commercial growth in the industrial sector; and Becky Brown as Vice President of Marketing who brings 15 years of experience driving digital transformation adoption across manufacturing, EdTech, and Fortune 500 enterprises.

"Augury’s mission has always centered on helping manufacturers transform how people and machines work together,” said Greenberg. “Being at the forefront of industrial innovation meant learning lessons that have allowed us to build and lead the industry. Now, we are bringing this indispensable layer of production insights for every manufacturing company in the world.”

Under this new leadership, Augury will accelerate its growth across three core initiatives:

• Drive Industrial AI innovations that continue to bring additional value and scale to transform manufacturing in the face of a volatile market.
• Expand Augury’s footprint to focus on new industries and go beyond the 40 countries of today to partner with every manufacturer on earth.
• Serve all factories so manufacturers of any size, from Fortune 500 to smaller companies, have the technology to meet every consumer demand and stay competitive.

Augury's new leadership reflects the evolving economics of industrial AI customers. Where early adopters funded pilots, today's manufacturers deploy platforms across global operations, demanding not just innovation but organizational staying power. The new executive team brings expertise in building capital-efficient, scalable businesses and is poised to push Augury beyond category leadership to market dominance.

About Augury

A leading Industrial AI company, Augury helps the world’s manufacturers leverage real-time production insights to drive new levels of efficiency. Combining predictive and prescriptive AI technology with industry expertise, production teams can proactively address alerts, minimize downtime, reduce asset costs, and maximize yield and capacity. Our customers achieve payback in six months or less, enabling global scale. Our mission is to transform how people and machines work together to push the boundaries of human productivity. www.augury.com

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