Fifth Third Private Bank, a division of Fifth Third Bank (Nasdaq: FITB), is pleased to announce its recognition as a Datos Insights 2025 Impact Award winner for Best Innovation in Client Experience.

In its sixth year, the Datos Insights Awards were presented during the Wealth Management Forum in New York on Oct. 16, and honor innovations achieved by wealth management firms leveraging technology to surpass the status quo.

“Fifth Third Private Bank is honored to receive this recognition,” said Cary Putrino, interim private bank managing director. “We deliver comprehensive wealth planning through regional teams with deep expertise across investment, liquidity, estate, tax, and risk management. We build lasting relationships and empower our clients to live confidently.”

A panel of external experts judge the Datos Insights Impact Awards nominations based on the following criteria: level of innovation and competitive advantage, market needs assessment, impact on customer experience and customer operational efficiency, level of new revenue opportunity for the organization, impact on customer retention/new customer attraction, level of scalability across customer base and future roadmap.

"Fifth Third Private Bank's innovation centers on measurable improvements in client outcomes and satisfaction,” said Datos Insights Strategic Advisor, Wealth Management, Wally Okby. “Their net promoter score of 75 and nine out of ten clients giving top ratings to their primary contact reflect the quality of relationships their advisors build. By investing in both advanced technology and specialized expertise, Fifth Third has created a differentiated experience that resonates with high-net-worth clients."

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank, and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com.

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