Tour24 Promotes Dorota Firek to Chief Marketing Officer

Dynamic Marketing Executive to Lead Marketing as Trusted Proptech Company Transforms the Apartment Self-Guided Tour Experience

Tour24, a leader in self-guided touring technology for multifamily, today announced the promotion of Dorota Firek from Senior Vice President of Marketing and Client Engagement to Chief Marketing Officer. Firek’s visionary leadership has played a crucial role in positioning Tour24 for continued growth and success. Her strategic marketing efforts have been instrumental in increasing the company’s visibility, strengthening key relationships, and positioning the business as an attractive partner for investors—culminating in a recent $20 million funding round.

Since joining Tour24 in 2022, Firek has applied her deep knowledge of multichannel marketing, results-driven strategy, and the multifamily industry to drive customer engagement and business outcomes. Tour24’s self-guided touring solution, under Firek’s leadership, has rapidly become the go-to app for leasing professionals seeking a convenient way to showcase apartments to prospective renters.

“For the past few years, I have worked closely with Dorota and I have been impressed with her dedication and work ethic”, said Georgianna W. Oliver, Founder and CEO of Tour24. “She is willing to step up to any challenge and thrives on hard work, the overall success of the company, and recognition for her team – attributes of a true leader.

“Her ability to translate customer feedback into actionable, data-driven insights has been invaluable in driving our company’s success,” Oliver added. “She has always listened to everyone across the company and, most importantly, to our customers. She excels at homing in on the data and insights that matter and developing actionable marketing strategies. I am excited for her promotion to this important leadership position on our team.”

“I’m incredibly grateful for Georgianna’s trust and leadership,” Firek shared. “As a three-time CEO and a proptech expert shaping the future of multifamily, she’s not only breaking barriers in business but creating a space where women can truly thrive. She’s taught me that success is about lifting others as you rise. I’m excited to continue this journey with her and the Tour24 team to drive innovation in the multifamily industry.

“Tour24 isn’t just a product, it’s a revolution in how multifamily properties engage with prospects,” said Firek. “With self-guided, AI-powered audio-visual tours, we’re giving prospects the freedom to explore at their own pace while streamlining the leasing process for property managers. Our technology transforms the leasing experience, enables teams to focus on driving revenue, and deliver convenient tours to prospects.”

Tour24 has enjoyed widespread recognition in the proptech and multifamily industry, earning several prestigious honors during Firek’s tenure with the company, including:

• Winner – Inc. Power Partner Real Estate and Proptech
• Winner – Insider “Hottest Proptech Startup for 2024”
• Winner – 2024 GlobeSt Influencer in Multifamily Real Estate
• Finalist – 2024 NAA Top Employers Award
• Georgianna Oliver, Honoree – 2024 Mass Technology Leadership Council CEO of the Year
• Georgianna Oliver, Honoree – 2023 GlobeSt Influencer in Multifamily Real Estate
• Winner – 2023 Proptech Breakthrough Award for Residential Lease Management
• Winner – 2023 Student Housing Business Innovator Award: Best Operator/Vendor Solution

Firek’s promotion to Chief Marketing Officer highlights her key role in Tour24’s success. With a background in high tech and proptech, she has become a thought leader in the multifamily industry. Before joining Tour24, Dorota led partnerships at Knock (acquired by RealPage), where she built a successful partner program and a strong ecosystem, driving growth and strengthening relationships in the proptech space.

About Tour24

Tour24 is the award-winning platform provided to multifamily owners and operators offering self-guided tours. The solution offers prospects easy access to self-guided tours via a custom, in-person, interactive and audio/visual tour experience. Tour24 integrates with existing technology stacks and is the most comprehensive solution in the market. Led by a high-caliber team of industry experts, Tour24 delivers more traffic, more tours, and ultimately more leases. The company is based in Boston and is privately held. Learn more at tour24.io.

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