15-item ‘SWG Malwear’ collection brings swag to cybersecurity
Fashion can tell an impactful story. Whether the clothes and accessories are a statement on a current cultural or political movement, reflect an artist’s view of the world around them, or are simply worn for everyday comfort and style, it is always a physical expression that can influence the masses.
Perimeter 81, a cybersecurity unicorn, is stepping onto the runway with its limited edition “SWG Malwear” fashion capsule collection, a drop unlike any of its usual products. What makes a leader in network security solutions drop a clothing line?
The launch is in support of Perimeter 81’s new malware protection solution, part of its converged platform for enterprise security to better protect customers from any internet-based threat. But more than that, the “SWG Malwear” collection humanizes the cybersecurity landscape, which is often pigeonholed into a technical concept that few understand.
To the cybersecurity community, SWG means Secure Web Gateway…but to everyone else, it looks like swag. Perimeter 81’s 15-item robust fashion capsule protects you from bad style and shows that everyone has a role in cybersecurity — even if they don’t have technical skills. Each item in the collection is a useful, durable closet staple that doesn’t compromise on style or comfort.
“As we see more diversity in our customers, we wanted to make sure we were speaking to them — an audience much larger than just IT executives. So instead of releasing another whitepaper or webinar, we wanted to address our new solution in a less technical way by dropping a fashion capsule full of staple streetwear and other accessories,” said Sagi Gidali, Chief Growth Officer and Co-Founder of Perimeter 81. “Our new malware protection is a best-in-class solution, and with it, our ‘SWG Malwear’ collection delivers a stylish way to show people that cybersecurity matters and is touching more lives. Most people think security is something that’s only handled by an IT help desk, but we’re out to show that everyone can have a hand in it and our approach makes it easy.”
Perimeter 81’s new malware protection solution is easy to install, even easier to use, and its robust offerings secure users from viruses, spyware, and an array of other threats that can damage an organization's reputation.
"Given today’s increase in digital threats, we want to show the world that cybersecurity doesn't have to be boring and monotonous,” said Amit Bareket, Chief Executive Officer and Co-Founder of Perimeter 81. “Everyone should have the tools to protect their organization and businesses, and that shouldn’t just be through a software solution. Our ‘SWG Malwear’ collection protects anyone from bad style, and each piece is uniquely named to educate people on the importance of network safety and security. We will continue to disrupt the cyber industry in ways not seen before.”
The collection includes “IT-Shirts”, a “DevOps Tank Top”, embroidered SWG sweatshirts, and an assortment of accessories including a “Phishing Cap”, bucket hat, beanie, and sleeping mask. Prices for items in the ‘SWG Malwear’ collection range from $25 to $75 USD. Check out the fashion capsule and place an order from the collection today.
About Perimeter 81
Perimeter 81 delivers a robust, yet easy to use, converged network and network security platform which connects all users, in the office or remote, to all corporate resources, located on-prem or in the cloud. It is delivered as an easy to use cloud-native service, and managed from a unified console. It enables any business to build a secure corporate network over a private global backbone, without any hardware and within minutes.
Perimeter 81’s solution is used by more than 2,800 customers worldwide, across a wide range of industries. Our partners are among the world’s leading integrators, managed service providers, and channel resellers. The company has offices in NY, LA, UK and TLV.
Gregory FCA on behalf of Perimeter 81