New ATVM 1.0 framework introduces a data-driven, standardized approach for institutional-grade analysis of Asian entertainment IP.

HONOLULU, HI / ACCESS Newswire / January 15, 2026 / SONGKID GLOBAL LLC, a Hawaiian-based entertainment asset management firm, today announced the strategic release of the Asian Talent IP Valuation Matrix (ATVM 1.0). This proprietary, patent-pending analytical framework is designed to provide institutional stakeholders with a standardized, data-driven methodology for the professional and institutional-grade valuation of entertainment intellectual property (IP) across the Asia-Pacific region.

Eddie Lu Image

For decades, the Asian entertainment market has lacked transparent financial benchmarks, often relying on subjective appraisal methods. This lack of standardization has limited institutional participation and left many high-value IP assets under-leveraged.

Led by Founder & CEO Eddie Lu, who draws upon professional training in commercial songwriting from Berklee Online and extensive experience in asset valuation, SKG Global developed the ATVM to introduce greater structure and analytical clarity to talent IP valuation. Lu's vision is to make entertainment IP more quantifiable and comparable to traditional professional asset classes.

"We are moving from the era of intuition to the era of infrastructure," said Lu. "The ATVM isn't just a formula; it's a financial bridge. It provides a rigorous analytical standard that allows a music catalog or a stadium tour to be evaluated using professional valuation principles similar to those applied in real estate or commodities."

The ATVM evaluates talent IP using four core analytical pillars: Recurrent Revenue Integrity, which audits three years of trailing streaming data; Social Volatility Index, an AI-driven analysis of fan engagement stability; Cross-Border Scalability, which assesses an IP's monetization potential in U.S. and global markets; and Institutional Risk Factor (IRF), a proprietary de-risking score aligned with U.S.-standard compliance and legal frameworks.
The framework serves as an analytical research tool and does not constitute financial appraisal or investment advisory services.

As the architect of the ATVM, Lu combines musical training with a practical understanding of cross-border capital flow. Under his leadership, SKG Global operates from Honolulu, leveraging Hawaii's legal framework to support structured IP governance for professional institutional-grade asset management.

About SKG Global LLC

Headquartered in Honolulu, Hawaii, SKG Global LLC is a strategic asset management firm specializing in institutional-grade valuation methodologies and the global expansion of premier entertainment intellectual property.

Disclaimer:

The Asian Talent IP Valuation Matrix (ATVM) is a proprietary analytical framework. This press release is for informational purposes only and does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or other product or service by SKG Global LLC. Patent-pending status refers to a provisional application filed with the U.S. Patent and Trademark Office.

Media Contact:
Eddie Lu, Founder & CEO
Email: contact@songkidglobal.com
Web:www.songkidglobal.com

SOURCE: SONGKID GLOBAL LLC