Pick up a Wellness Passport by August 10 and enter to win movement-based giveaways designed to support your journey beyond the dispensary.

PITTSFIELD, MA / ACCESS Newswire / August 4, 2025 / Berkshire Roots, a leading Massachusetts cannabis company rooted in wellness and community, is proud to announce the launch of its August Wellness Month-a month-long campaign designed to help customers cultivate balance, intention, and well-being through curated cannabis experiences.

Framed as a journey toward mind & body wellness, Wellness Month will spotlight a different theme each week-from boosting energy and enhancing creativity to promoting calm and supporting rest. Through in-store experiences, exclusive product pairings, educational content, and engaging community activities, Berkshire Roots invites customers to explore cannabis not just as a product, but as a companion to self-care.

Introducing the Wellness Passport

To encourage participation, customers are invited to pick up a Wellness Passport at either dispensary location by August 10. Those who complete all four weekly check-ins will be entered into a location-based wellness giveaway:

East Boston: Gift card to a local gym offering yoga, rock climbing, and more

Pittsfield: Season ski pass to a nearby mountain resort

With this initiative, Berkshire Roots reaffirms its mission to provide thoughtful cannabis education, mindfully curated products, and a supportive space for personal wellness journeys.

"We wanted to create something that speaks to the deeper potential of cannabis and how it can support different forms of well-being," said Brittany Hover, Marketing Director & Wholesale Consultant at Berkshire Roots. "This campaign is about creating space for people to slow down, explore new routines, and discover what well-being means to them-with cannabis as a tool for support and self-connection."

About Berkshire Roots
Berkshire Roots is one of Massachusetts' most trusted cannabis brands, with dispensary locations in Pittsfield and East Boston. Known for premium in-house products, expert guidance, and a mission rooted in well-being, Berkshire Roots continues to lead the way in cannabis advocacy, education, and community connection.

Contact Information

Brittany Hover
Marketing Director & Wholesale Consultant
bhover@berkshireroots.com
4132120901

SOURCE: Berkshire Roots