AppTech Payments Corp. (NASDAQ: APCX) stock saw some profit-taking. But based on the past two days of trading, the bullish momentum is still a force to reckon with. Last Thursday, APCX stock soared about 18% despite a considerable selloff in the broader markets. On Friday, APCX shares held gains, trading within a tight range and posting a price of $0.91 at press time. That price is off the $1.10 level scored on December 12th, but after a 61% increase since the start of Q4 and an impressive 81% over the opening of Q2, profit-taking is to be expected. In fact, it's usually welcomed by most investors if shares sold make it into the hands of long-term investors. There's a case made for why a longer-term horizon could be the better play.
The leading contributor is that AppTech has positioned itself well to stake its claim as one of the most innovative publicly traded fintech companies, differentiated by its platform providing seamless, omni-channel commerce between businesses and consumers. Another supporting factor is that APCX is in the right sector at the right time, noting that the global fintech market offers a more than $131.14 billion revenue-generating opportunity to companies that can provide client-specific services. Of course, the better news on the industry front is that while an outstanding market opportunity today, it's expected to surge in the coming years, with estimates pegging the market size to reach a more than $385 billion opportunity by 2027.
That opportunity can't be realized without having the right assets to exploit the potential. APCX has them. In fact, its recently unveiled Commerse™ platform is indeed capable of meeting diversified client needs. And by doing so shows that when it comes to maximizing revenue-generating opportunities, company size isn't the determining factor; having a best-in-class product is. AppTech believes that its Commerse™ platform checks the right boxes to stake that claim.
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Exploiting New Market, Cloud-Based Commerce
They provide the reasons. Foremost is that as a cloud-based Commerce Experiences-as-a-Service ("CXS") platform supported by AppTech's mobile commerce patents, core partner technology, and other intellectual property, Commerse™ can do things many competing apps and platforms can't. And those advantages are strengthened by its CXS solutions incorporating PaaS, BaaS, Data, AI/ML, and MarTech, distinctions that help generate flexible, company-specific, personalized payment and banking experiences for its client users. That comprehensive package is what's attracting both clients and investors. And it should, noting that once fully recognized and appreciated, APCX's platform distinctions could enhance client growth as well as portfolio values.
To best understand the differences, pay attention to how AppTech describes the Commerse™ platform- "One Platform. All Commerce." Now, one would think that's common ground for the sector. It isn't. Surprisingly, not all platforms are built in a similarly comprehensive fashion, with many competing platforms unable to seamlessly deliver company and client-specific digital banking services or manage digital and virtual payment processes. Worse, many can't offer alternative payment processing services like text-to-pay or provide cross-border payment capabilities. APCX's Commerse™ platform can. More importantly, not by piecemeal but through a suite of services facilitated by a single trusted ecosystem.
That single ecosystem approach matters. It's a differentiator that can do more than attract multi-sector client interest; it can fuel AppTech's mission to deliver a better way for businesses to provide their customers with customizable commerce experiences. And with that mission fueled, increasing shareholder value is the logical thing to follow. Remember, the value inherent to the Commerse™ platform is that it facilitates an "entire approach" to management, a valuable distinction compared to competing products that need to integrate different parts of different platforms to generate desired solutions, only to find out they aren't compatible.
In other words, an integrated platform is crucial for fintech, especially when a single technological hiccup in a process can cost billions of dollars. Commerse™, with its all-in-one makeup, is designed to mitigate cross-technology mishaps. It's an intentional result created by a management and development team that understands the sector and how to get products to market. Part of the Q4 increase in share price may be attributed to investor confidence from a series of new C-level hires, including Deborah Hinderstein as Vice President of Payment Operations and Alexander Amaeze as Technical Product Manager, two additions to the APCX team that immediately added substantial experience and expertise in the fintech industry.
As crucial to the talent itself, APCX now has an expert team able to accelerate product and project development to meet surging sector demand for the types of innovative services that APCX offers.
Fintech Is Alive And Well
Demand for such services isn't slowing. Despite headlines of the FTX debacle, consumer spending, inflation, and rising interest rates, e-commerce sector companies appear to be doing quite well. Block, Inc. (NYSE: SQ) reported that Black Friday and Cyber Monday weekend saw over 61 million transactions on Square and Afterpay apps, showing that demand to purchase is still significant. The better news for those in the space, including AppTech, is that December spending reports indicate that buyers are still pulling out their wallets despite presumed headwinds, with surveys suggesting that about 80% of consumers intend to spend the same, if not more, compared to 2021. Block isn't the only e-commerce player doing well.
Payoneer Global Inc. (NASDAQ: PAYO), a commerce technology company powering payments and growth for the new global economy, reported 30% revenue growth year-over-year in its Q3 filing as global breadth and diversity continue to be strong revenue drivers. The better news is that PAYO's commentary supports the broader premise that customer acquisition and adoption of High-Value Services, including B2B AP/AR and commercial credit services, is still accelerating. Bullish perspectives on the fintech industry strengthen the APCX value proposition, and analysts aren't only excited about where the sector is now, but also for where it's headed. According to PayPal Holdings, Inc. (NASDAQ: PYPL), there's still much in play.
In fact, like emerging brands and companies, PYPL is looking to develop better ways to serve its 430 million active accounts. In Q4, they launched PayPal Rewards, its unified rewards program giving customers an easy way to shop, earn, track, save, and redeem rewards, managed through its PayPal app. That focus proves that being comprehensive by design is a meaningful inclusion. And while these varying companies have different priorities than APCX, they all serve up data supporting a shared conclusion: fintech innovation is critical in creating a digital path to facilitate global commerce. Companies not embracing the change probably won't survive in the long term. On the other hand, APCX not only embraces the revolution; they are helping to usher it in.
Well-Capitalized And Partnered To Accelerate Growth
What's more, they have the capital to turn ambitions into revenues. APCX held $5.9 million in cash at the end of Q3, an ample amount to expedite marketing its new products in Q4 and 2023. Remember, too, that APCX isn't a one-product company; plenty of asset firepower contributes to its revenue-generating mission.
Part of that is its partnership with Chip Financial, which supports its growing fintech, digital banking, and payments ecosystem. The partnership enhances the AppTech platform value proposition by leveraging Chip Financial's suite of solutions focused on a tailored customer approach to provide capabilities in Payments-as-a-Service (PaaS) and Banking-as-a-Service (BaaS). AppTech also announced reaching Canadian market opportunities through a partnership enabling cross-border transactions in retail outlets throughout Canada, including in-person retail, e-commerce, transportation, lodging, hospitality, automotive, and restaurants. That's still not all.
AppTech announced signing a Definitive Agreement to acquire Hothand Inc. This patent-holding company owns the intellectual property rights to a wide array of mobile credit/debit transactions and mobile search, location, offer, and payment fields. In addition to all the above being accretive to value appreciation, the better news is that because each is seamlessly implemented into existing technology, the rewards from those initiatives can be accrued almost instantaneously. In fact, a new office in Austin, Texas, could help make that happen sooner than later.
It's intended to serve as a licensing headquarters and primary site for new product development within digital banking and mobile payment technologies. That includes monetizing potential from newly developed system functions, including CI/CD pipelines, go-forward scalable and secure AWS infrastructure, POC for Text2Pay Invoice Systems, and the same for Crypto Payments Invoice Systems. In short, APCX has revenue drivers in place designed and intended to increase shareholder value in the new year. More simply put: these deals support higher share prices.
Small-Cap Price, Large-Cap Potential
And with updates expected and an acquisition imminent, higher prices may indeed be in fashion. APCX management is decidedly bullish about its opportunities. Luke D'Angelo, CEO of AppTech, expressed that while business is good now, expect it to get better, saying, "We have accelerated our progression to help meet the planned launch of our Commerse™ platform in the coming weeks. Our team is hyper-focused on bringing this all-new Fintech product to market as it will create truly seamless omni-channel, immersive experiences for our clients and their customers."
He has reasons to be optimistic. Commerse™ is, after all, one of the most innovative, cloud-based Commerce Experiences-as-a-Service platforms available. Moreover, it's backed and protected by robust mobile commerce patents, core partner technology, and substantive internal intellectual property, making it one of few that can seamlessly deliver digital banking, text-to-pay, crypto payments, and merchant services from a single, unified platform.
Thus, from a product perspective, APCX has the right ones to earn a sizable share of a massive opportunity, and moreover, they have the team to achieve that goal. That combination is typically the precursor to success. And since they have it to leverage, it's a fair presumption that the path of least resistance for APCX shares is higher.
With the 81% spike since Q2, investors appear to be taking early advantage of the current disconnect. And with a management team providing a bullish near-term message, that move may be timely.
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