1
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

     ----------------------------------------------------------------------

                                    FORM 11-K
                 ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                        FOR THE TWELVE-MONTH PERIOD ENDED
                                DECEMBER 31, 1999
     -----------------------------------------------------------------------

For the twelve-month period ended December 31, 1999.
Commission file number: 1-4188


1.       Full title of the plan and the address of the plan, if different from
         that of the issuer named below:

         RUBBERMAID RETIREMENT PLAN

2.       Name of issuer of the securities held pursuant to the plan and the
         address of its principal executive office:

         Newell Rubbermaid Inc.
         29 East Stephenson Street
         Newell Center
         Freeport, Illinois 61032

   2

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the Plan has duly caused this annual report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                                     RUBBERMAID RETIREMENT PLAN


Dated:  June 28, 2000                                /s/ Tom Nohl
                                                  ------------------------------
                                                         Tom Nohl, Member,
                                                         Benefit Plans Committee

   3
                                 Exhibit Index



Exhibit No.

   23.1                Consent of Arthur Andersen LLP
   23.2                Consent of KPMG LLP



   4
RUBBERMAID RETIREMENT PLAN

FINANCIAL STATEMENTS
AS OF DECEMBER 31, 1999 AND 1998
TOGETHER WITH REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS







   5


RUBBERMAID RETIREMENT PLAN

FINANCIAL STATEMENTS
DECEMBER 31, 1999 AND 1998

Table of Contents

Reports of Independent Public Accountants

Financial Statements

     Statements of Net Assets Available for Plan Benefits as of December 31,
     1999 and 1998

     Statement of Changes in Net Assets Available for Plan Benefits for the Year
     Ended December 31, 1999


Notes to Financial Statements







   6






REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Plan Administrator of
Rubbermaid Retirement Plan:

We have audited the accompanying statement of net assets available for plan
benefits of the Rubbermaid Retirement Plan as of December 31, 1999, and the
related statement of changes in net assets available for plan benefits for the
year then ended. These financial statements are the responsibility of the Plan's
management. Our responsibility is to express an opinion on these financial
statements based on our audit. The financial statements of the Rubbermaid
Retirement Plan as of December 31, 1998, were audited by other auditors whose
report dated March 31, 1999, expressed an unqualified opinion on those
statements.

We conducted our audit in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audit provides a reasonable basis for our
opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the net assets available for plan benefits of the Plan as
of December 31, 1999, and the changes in its net assets available for plan
benefits for the year then ended, in conformity with accounting principles
generally accepted in the United States.

ARTHUR ANDERSEN LLP


Milwaukee, Wisconsin
June 23, 2000





   7

                          INDEPENDENT AUDITORS' REPORT



Plan Administrator of
Rubbermaid Retirement Plan:


We have audited the accompanying statement of net assets available for plan
benefits of the Rubbermaid Retirement Plan (Plan) as of December 31, 1998. This
financial statement is the responsibility of the Plan's management. Our
responsibility is to express an opinion on the financial statement based on our
audit.

We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statement is free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statement. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statement referred to above presents fairly, in
all material respects, the net assets available for plan benefits of the Plan as
of December 31, 1998, in conformity with generally accepted accounting
principles.

KPMG LLP

Cleveland, Ohio
March 31, 1999

   8








RUBBERMAID RETIREMENT PLAN

Statements of Net Assets Available for Plan Benefits
December 31, 1999 and 1998



                                                                                      1999              1998
                                                                                ----------------- ------------------

                                                                                                
Assets:
   Investment in Rubbermaid Master Trust                                            $356,838,392      $325,551,406

Receivables:
   Employer Contribution                                                               9,864,061        14,615,926
                                                                                ----------------- ------------------

         Net Assets Available for Plan Benefits                                     $366,702,453      $340,167,332
                                                                                ================= ==================






The accompanying notes to financial statements are an integral part of these
statements.







   9






RUBBERMAID RETIREMENT PLAN

Statement of Changes in Net Assets Available for Plan Benefits
For the Year Ended December 31, 1999






                                                                                                    
Additions to Assets Attributed to:
   Net Investment Income from Rubbermaid Master Trust                                                  $40,943,721

   Contributions:
     Employer Contribution                                                                              13,378,429
     Participant Contributions                                                                           9,396,994
                                                                                                  ------------------

         Total Additions                                                                                63,719,144
                                                                                                  ------------------

Deductions from Assets Attributed to:
   Benefits Paid to Participants                                                                        36,827,351
   Miscellaneous                                                                                           386,986
                                                                                                  ------------------

         Total Deductions                                                                               37,214,337
                                                                                                  ------------------

         Net Increase Prior to Transfers                                                                26,504,807

Net Transfers from Other Plans                                                                              30,314
                                                                                                  ------------------

         Net Increase                                                                                   26,535,121

Assets Available for Plan Benefits:
   Beginning of Year                                                                                   340,167,332
                                                                                                  ------------------

   End of Year                                                                                        $366,702,453
                                                                                                  ==================





The accompanying notes to financial statements are an integral part of this
statement.





   10




RUBBERMAID RETIREMENT PLAN

Notes to Financial Statements
December 31, 1999 and 1998

(1)  Description of the Plan-
     -----------------------

     The following brief description of the Rubbermaid Retirement Plan (the
     "Plan") is provided for general information purposes only. More complete
     information regarding the Plan's provisions may be found in the Plan
     document.

     On October 20, 1998, the Plan's Sponsor entered into a definitive agreement
     to merge with Newell Company ("Newell") through a tax-free exchange of
     shares. This agreement was consummated effective March 24, 1999, resulting
     in the Plan's sponsor becoming a wholly-owned subsidiary of Newell.

      (a) General-
          -------

          The Plan is a defined contribution profit sharing plan with a 401(k)
          feature covering salaried and non-bargaining hourly associates, as
          defined by the Plan, of Rubbermaid Incorporated and Affiliated
          Companies (the "Company") that adopt the Plan. Participation in the
          Plan begins on January 1 coincident with or following an associate's
          date of hire. The Plan is subject to the provisions of the Employee
          Retirement Income Security Act of 1974 (ERISA).

      (b) Employer Contributions-
          ----------------------

          Effective April 1, 1998, the Plan provides for a fully vested Company
          matching contribution equal to 50% of the first 6% of a participant's
          salary deferred into the Plan and for rollovers. The Plan also
          provides for a Company contribution equal to 6% of a participant's
          (other than Everything Rubbermaid Store and Century Products
          employees) eligible compensation with an opportunity for an additional
          3% of the participant's eligible compensation based on "EVA Targets."
          A participant must be employed by the Company at the end of the Plan
          year and complete at least 1,000 hours during the Plan year in order
          to be eligible to receive a Company contribution, subject to limited
          exceptions.

      (c) Employee Salary Deferral Contributions-
          --------------------------------------

          A 401(k) salary deferral feature is included in the Plan, allowing
          participants to make pretax salary deferrals of base compensation.

      (d) Participant Accounts-
          --------------------

          Separate accounts are maintained for each participant. Contributions
          are invested, as instructed by the participants, in one or more of the
          available investment funds. Each participant's account is credited
          with contributions, if any, and earnings.

      (e) Vesting-
          -------

          Participants are 100% vested in the portion of their accounts
          attributable to 401(k) contributions and matching contributions (plus
          earnings). Vesting in the remainder of their accounts is based upon a
          seven-year graduated vesting schedule. A participant becomes 100%
          vested after completing seven years of vesting service. Upon death,
          disability or attainment of age 65, participants become 100% vested.




   11

                                      -2-



      (f) Investments Options-
          -------------------

          All investments are participant-directed, and participants may elect
          to invest their account in the Plan in one or more of the eleven
          investment funds held by the Plan. Currently, the available investment
          funds include:

          STABLE VALUE FUND - Seeks to provide for preservation of capital and
          stability of investment returns through investments in high quality
          investment contracts with insurance companies, banks or other
          financial institutions.

          FIDELITY PURITAN FUND - Seeks as much income as possible, consistent
          with preservation of capital, by investing in a broadly diversified
          portfolio of domestic and foreign common stocks, preferred stocks and
          bonds, including lower quality, high yield debt securities.

          SPARTAN U.S. EQUITY INDEX FUND - Seeks investment results that try to
          duplicate the composition and total return of the S&P 500 and in other
          securities that are based on the value of the Index

          FIDELITY CONTRAFUND - Seeks long-term capital appreciation by
          investing mainly in the securities of companies believed to be out of
          favor or undervalued.

          FIDELITY MAGELLAN FUND - Seeks long-term capital appreciation by
          investing in the stocks of both well known and lesser known companies
          with above average growth potential and a correspondingly higher level
          of risk.

          FIDELITY SMALL-CAP SELECTOR - Seeks capital appreciation by investing
          primarily in companies that have market capitalizations of $750
          million or less at the time of the Fund's investment.

          FIDELITY DIVERSIFIED INTERNATIONAL FUND - Seeks capital growth by
          investing primarily in equity securities of companies located anywhere
          outside the U.S. that are included in the Morgan Stanley EAFE Index.

          NEWELL RUBBERMAID INC. STOCK FUND - Invests primarily in Newell
          Rubbermaid Inc. common stock.

          FIDELITY U.S. BOND INDEX FUND - Seeks to provide investment results
          that correspond to the aggregate price and investment performance of
          the debt securities in the Lehman Brothers Aggregate Bond Index.

          INVESCO DYNAMICS FUND - Seeks long-term capital growth by investing in
          domestic common stocks of companies traded on U.S. securities
          exchanges as well as on the over-the-counter (OTC) market.

          FIDELITY EQUITY-INCOME FUND - Seeks to provide moderate income while
          offering the potential for capital appreciation through investments in
          income-producing stocks.
   12

                                       -3-


         For investment purposes only, investments of the Plan are commingled
         with the investments of the Rubbermaid Retirement Plan for
         Collectively-Bargained Associates. Collectively, such funds comprise
         the Rubbermaid Master Trust (the "Master Trust") with Fidelity
         Management Trust Company as the trustee. Allocation of the Master Trust
         investments and income among plans is determined on the basis of the
         value of the participant accounts attributed to each plan.

     (g) Payment of Benefits-
         -------------------

         A participant is eligible to receive a distribution upon termination of
         employment, in either a lump-sum cash payment equal to the value of his
         or her vested account or periodic payments in such amounts as elected
         by the participant (subject to provisions of the Plan).

     (h) Participant Loans-
         -----------------

         Loans of up to 50% of the vested portion of the participant's
         individual account may be obtained by qualified participants. The
         maximum loan permissible is generally the lesser of $50,000 or one-half
         of the participant's vested balance. Loans are repayable through
         payroll deductions over periods ranging up to 60 months, or in the case
         of home loans, up to 120 months. The interest rate is determined based
         on prevailing market conditions. Interest rates on loans outstanding at
         December 31, 1999 ranged from 7% to 10%.

     (i) Forfeited Accounts-
         ------------------

         At December 31, 1999 and 1998, forfeited nonvested accounts totaled
         approximately $1,466,000 and $435,000, respectively. These accounts
         will be used to reduce future employer contributions. During 1999,
         employer contributions were reduced by approximately $447,000 from
         forfeited nonvested accounts.

(2)  Significant Accounting Policies-
     -------------------------------

     (a) Basis of Presentation-
         ---------------------

         The accompanying financial statements have been prepared on the
         accrual basis of accounting.

     (b) Investment Valuation -
         ---------------------

         The Plan's investments are stated at fair value except for fully
         benefit-responsive guaranteed principal and interest contracts included
         in the Stable Value Fund, which are stated at contract value. Purchases
         and sales of securities are recorded on a trade date basis.

     (c) Payment of Benefits-
         -------------------

         Benefits are recorded when paid.

     (d) Administrative Expenses-
         -----------------------

         All normal costs and expenses of administering the Plan and Trust are
         paid by Plan participants. Any cost resulting from a participant
         obtaining a loan or requesting a distribution or in-service withdrawal
         may be borne by such participant or charged to the participant's
         individual account.



   13


                                      -4-

     (e) Use of Estimates-
         ----------------

         The preparation of financial statements in conformity with generally
         accepted accounting principles requires management to make estimates
         and assumptions that affect the reported amounts of assets, liabilities
         and changes therein, and disclosure of contingent assets and
         liabilities. Actual results could differ from these estimates.

     (f) New Accounting Standard-
         -----------------------

         The Accounting Standards Executive Committee issued AICPA Statement of
         Position (SOP) 99-3, "Accounting for and Reporting of Certain Defined
         Contribution Plan Investments and Other Disclosure Maters", which
         eliminates the requirement for a definded contribution plan to present
         participant-directed investment programs. During 1999, the Plan adopted
         SOP 99-3 and, as such, the 1998 financial statements have been
         reclassified to eliminate the participant-directed fund investment
         program disclosures.

(3)  Master Trust Financial Information-
     ----------------------------------

     As described in Note 1(f), the Plan's investments are contained in a Master
     Trust in which they are combined for investment purposes with the assets of
     the Rubbermaid Retirement Plan for Collectively-Bargained Associates. The
     Master Trust fund assets at December 31, 1999 and 1998 are as follows:



                                     Assets                                      1999              1998
                                     ------
                                                                           -----------------------------------

                                                                                            
     Newell Rubbermaid Inc. Stock Fund *                                        $12,115,255       $11,568,864
     Mutual Funds                                                               272,481,883       246,343,492
     Stable Value Fund                                                          224,231,031       214,206,755
     Loans to Participants                                                        9,728,457         9,921,479
                                                                           -----------------------------------

              Total Assets                                                     $518,556,626      $482,040,590
                                                                           ===================================

     *Represents a party-in-interest.

                                                                   1999                         1998
                                                       ----------------------------- ----------------------------
                                                            Amount         Percent        Amount        Percent
                                                       ------------------ ---------- ----------------- ----------

                                                                                             
     Rubbermaid Retirement Plan                            $356,838,392     68.8%        $325,551,406    67.5%
     Rubbermaid Retirement Plan for
       Collectively-Bargained Associates                    161,718,234     31.2          156,489,184    32.5
                                                       ------------------ ---------- ----------------- ----------

              Total Assets                                 $518,556,626    100.0%        $482,040,590   100.0%
                                                       ================== ========== ================= ==========


     The Master Trust is invested in a Stable Value Fund that invests primarily
     in guaranteed investment contracts ("GIC"), separate account portfolios
     ("SAP") and synthetic guaranteed investment contracts ("SYN"). The
     crediting interest rate for the fund was 6.10% and 6.12% as of December 31,
     1999 and 1998, respectively. The fund's blended rate of return for the year
     was 6.13% and 6.12% in 1999 and 1998, respectively.

     The crediting rates for SAP and SYN contracts are reset periodically and
     are based on the market value of the underlying portfolio of assets backing
     these contracts. Inputs used to determine the crediting rate include each
     contract's portfolio market value, current yield-to-maturity, duration
     (i.e., weighted average life), and market value relative to contract value.
     All contracts have a guaranteed rate of 0% or higher.


   14
                                      -5-

     The contract values and fair values of investment contracts included in the
     Stable Value Fund as of December 31, 1999 and 1998 are as follows:



                                                     Contract Value                          Fair Value
                                           ------------------------------------  ------------------------------------
                                                 1999               1998               1999              1998
                                           ------------------ -----------------  ----------------- ------------------

                                                                                            
     Guaranteed Investment Contracts            $21,252,179        $44,018,146        $21,297,592       $44,361,016
     Synthetic Guaranteed Investment
        Contracts                               133,491,859        100,706,060        130,432,760       103,221,508
     Separate Account Guaranteed
        Investment Contracts                     57,971,897         61,891,290         56,442,510        63,099,692
                                           ------------------ -----------------  ----------------- ------------------
                                               $212,715,935       $206,615,496       $208,172,862      $210,682,216
                                           ================== =================  ================= ==================


     Included in the fair value of synthetic guaranteed investment contracts as
     of December 31, 1999 and 1998 are $(3,000,063) and $0, respectively,
     related to wrapper contracts which guarantee the contract value of the
     synthetic guaranteed investment contracts for participant-initiated
     withdrawal events.

     Master Trust income and its allocation to the participating plans for the
     year ended December 31, 1999 is as follows:

                                                                      
     Interest and Dividends                                              $29,091,185
     Realized Gains, Net                                                  17,608,936
     Unrealized Appreciation (Depreciation) in the Fair Value of
       Investments by Type:
          Stock Funds                                                     (4,105,235)
          Mutual Funds                                                    18,721,147
                                                                     ----------------
              Total Unrealized Appreciation                               14,615,912
                                                                     ----------------
              Total Master Trust Income                                  $61,316,033
                                                                     ================


                         Master Trust Income                             Amount        Percent
                         -------------------                        ---------------- -----------

                                                                                  
     Rubbermaid Retirement Plan                                          $40,943,721     66.8%
     Rubbermaid Retirement Plan for Collectively-
       Bargained Associates                                               20,372,312     33.2
                                                                     ---------------- -----------

              Total Master Trust Income                                  $61,316,033    100.0%
                                                                     ================ ===========


(4)  Plan Termination-
     ----------------

     Although it has not expressed any intent to do so, the Company has the
     right under the Plan to discontinue its contributions at any time and to
     terminate the Plan subject to the provisions of ERISA. In the event of Plan
     termination, participants will become 100% vested in their accounts, and
     the Trustee shall distribute the assets in accordance with the terms of the
     Plan and the trust agreement.

(5)  Tax Status-
     ----------

     The Internal Revenue Service has determined and informed the Company by
     letter dated June 2, 1999, that the Plan and related trust are designed in
     accordance with applicable sections of the Internal Revenue Code (IRC).
     Therefore, no provision for income taxes has been included in the Plan's
     financial statements.


   15
                                      -6-

(6)  Reconciliation of Net Assets to Form 5500-
     -----------------------------------------

     As of December 31, 1999, the Plan had $2,870 of pending distributions to
     participants who elected to withdraw from the Plan. This amount is recorded
     as a liability in the Plan's Form 5500; however, this amount is not
     recorded as a liability in the accompanying statement of net assets
     available for plan benefits in accordance with generally accepted
     accounting principles.

     The following table reconciles net assets available for plan benefits per
     the financial statements to the Form 5500 as filed by the Company for the
     year ended December 31, 1999:



                                                               Benefits                         Net Assets
                                                              Payable to       Benefits        Available for
                                                             Participants        Paid          Plan Benefits
                                                             -------------- ---------------- ------------------

                                                                                           
     Per Financial Statements                                  $               $36,827,351       $366,702,453
                                                                      -
     1999 Amounts Pending Distribution to Participants            2,870              2,870             (2,870)
                                                               ----------   ---------------- ------------------

     Per Form 5500                                               $2,870        $36,830,221       $366,699,583
                                                               ==========   ================ ==================