WASHINGTON, D.C. 20549

                                   FORM 12b-25
                         Commission File Number: 1-13856

                           NOTIFICATION OF LATE FILING

                                   (Check One)

          [ ] Form 10-K and Form 10-KSB [ ] Form 11-K [ ] Form 20-F
                  [X] Form 10-Q and Form 10-QSB [ ] Form N-SAR
                        For Period Ended: March 31, 2001

                       [ ] Transition Report on Form 10-K
                       [ ] Transition Report on Form 20-F
                       [ ] Transition Report on Form 11-K
                       [ ] Transition Report on Form 10-Q
                       [ ] Transition Report on Form N-SAR
                  For the Transition Period Ended: N/A

          Nothing in this Form shall be construed  to imply that the  Commission
          has verified any information contained herein.

          If the notification  relates to a portion of the filing checked above,
          identify the Item(s) to which the notification relates: ______________


           Full Name of Registrant:    SEL-LEB MARKETING, INC.
           Former name if applicable:  N/A

           Address of Principal
           Executive Office Street and Number): 495 RIVER STREET
                                                PATERSON, NJ 07524

PART II - RULES 12B-25(b) AND (c)

          If the subject report could not be filed without unreasonable effort
          or expense and the registrant seeks relief pursuant to Rule 12b-25(b),
          the following should be completed. (Check box if appropriate)

          (a)  The reasons described in reasonable detail in Part III of this
               form could not be eliminated without unreasonable effort or

[X]       (b)  The subject annual report, semi-annual report, transition report
               on Form 10-K[SB], Form 20-F, Form 11-K or Form N-SAR, or portion
               thereof, will be filed on or before the fifteenth calendar day
               following the prescribed due date; or the subject quarterly
               report or transition report on Form 10-Q[SB], or portion thereof,
               will be filed on or before the fifth calendar day following the
               prescribed due date; and

          (c)  The accountant's statement or other exhibit required by Rule
               12b-25(c) has been attached if applicable.


          State below in reasonable detail the reasons why the Form 10-K[SB],
          11-K, 20-F, 10-Q[SB], N-SAR or the transition report portion thereof,
          could not be filed within the prescribed time period. (Attach extra
          sheets if needed.)

          Due to the illnesses of both the Registrant's Executive Vice
President--Finance and the Registrant's Controller, the Registrant was unable
until May 14, 2001 to compile all financial and other information needed for the
filing of its Annual Report on Form 10-KSB for the fiscal year ended December
31, 2000. Since certain financial information in the financial statements
included in the Form 10-KSB is needed for the Registrant's Quarterly Report on

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Form 10-QSB for the quarter ended March 31, 2001, the Registrant has been unable
to compile all the information needed for completion of the Form 10-QSB. The
Registrant is taking all necessary actions, with the part-time assistance of
each of its Executive Vice President--Finance and its Controller, and has hired
additional staff, to complete its financial statements and the Form 10-QSB.


(1)  Name and telephone number of person to contact in regard to this

           JACK K. KOEGEL                  (973)          225-9880
           (Name)                        (Area Code)     (Telephone

(2)  Have all other periodic reports required under Section 13 or 15(d) of the
     Securities Exchange Act of 1934 or Section 30 of the Investment Company Act
     of 1940 during the preceding 12 months (or for such shorter period that the
     registrant was required to file such report(s)) been filed? If the answer
     is no, identify report(s). [X] Yes [ ] No

(3)  Is it anticipated that any significant change in results of operations from
     the corresponding period for the last fiscal year will be reflected by the
     earnings statements to be included in the subject report or portion
     thereof? [ ] Yes [X] No

     If so: attach an explanation of the anticipated change, both narratively
     and quantitatively, and, if appropriate, state the reasons why a reasonable
     estimate of the results cannot be made.

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                             SEL-LEB MARKETING, INC.
                  (Name of Registrant as specified in charter)

has caused this notification to be signed on its behalf by the undersigned
thereunto duly authorized.

Date:  May 15, 2001                          /s/ Jorge Lazaro
                                                 Jorge Lazaro
                                           Executive Vice President
                                           and Secretary

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