WASHINGTON, D.C. 20549

                                   FORM 12b-25
                         Commission File Number: 1-13856

                           NOTIFICATION OF LATE FILING

                                   (Check One)

       [X] Form 10-K and Form 10-KSB [ ] Form 11-K [ ] Form 20-F [ ] Form
                       10-Q and Form 10-QSB [ ] Form N-SAR
                       For Period Ended: December 31, 2000

                        [ ] Transition Report on Form 10-K
                        [ ] Transition Report on Form 20-F
                        [ ] Transition Report on Form 11-K
                        [ ] Transition Report on Form 10-Q
                        [ ] Transition Report on Form N-SAR
                        For the Transition Period Ended:  N/A_______

     Nothing in this Form shall be  construed to imply that the  Commission  has
     verified any information contained herein.

     If the  notification  relates  to a portion of the  filing  checked  above,
     identify the Item(s) to which the notification relates: ______________


           Full Name of Registrant:   SEL-LEB MARKETING, INC.
           Former name if applicable: N/A______________

           Address of Principal
           Executive Office (Street and Number): 495 RIVER STREET
                                                   PATERSON, NJ 07524


     If the subject  report could not be filed  without  unreasonable  effort or
     expense and the registrant  seeks relief  pursuant to Rule  12b-25(b),  the
     following should be completed. (Check box if appropriate)

     (a)  The reasons  described in  reasonable  detail in Part III of this form
          could not be eliminated without unreasonable effort or expense;

[X]  (b)  The subject annual report,  semi-annual  report,  transition report on
          Form 10-K[SB], Form 20-F, Form 11-K or Form N-SAR, or portion thereof,
          will be filed on or before the  fifteenth  calendar day  following the
          prescribed  due date;  or the subject  quarterly  report or transition
          report  on Form  10-Q[SB],  or  portion  thereof,  will be filed on or
          before the fifth calendar day following the prescribed due date; and

     (c)  The accountant's statement or other exhibit required by Rule 12b-25(c)
          has been attached if applicable.


     State below in reasonable  detail the reasons why the Form 10-K[SB],  11-K,
     20-F, 10-Q[SB],  N-SAR or the transition report portion thereof,  could not
     be filed  within  the  prescribed  time  period.  (Attach  extra  sheets if

     Due  to  the   illnesses   of  both   the   Registrant's   Executive   Vice
President--Finance  and the  Registrant's  Controller,  the  Registrant has been
unable to compile all financial and other information  needed for the completion
of the Form 10-KSB,  the review of the Form by  Registrant's  management and the
audit of the financial  statements of the Registrant by its independent auditors
by April 2,  2001.  The  Company  is  taking  all  necessary  actions,  with the

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assistance of each of its Executive Vice  President--Finance and its Controller,
to complete its financial statements and the Form 10-KSB and to keep up with the
daily, ongoing operations of the Registrant.


(1)  Name  and  telephone  number  of  person  to  contact  in  regard  to  this

      JACK K. KOEGEL__________________(973)__________225-9880__
      ---------------                 -----          --------
      (Name)                               (Area Code)      (Telephone Number)

(2)  Have all other periodic  reports  required under Section 13 or 15(d) of the
     Securities Exchange Act of 1934 or Section 30 of the Investment Company Act
     of 1940 during the preceding 12 months (or for such shorter period that the
     registrant was required to file such report(s) been filed? If the answer is
     no, identify report(s). [X] Yes [ ] No

(3)  Is it anticipated that any significant change in results of operations from
     the corresponding  period for the last fiscal year will be reflected by the
     earnings  statements  to be  included  in the  subject  report  or  portion
     [X] Yes    [ ] No

     If so: attach an explanation of the anticipated  change,  both  narratively
     and quantitatively, and, if appropriate, state the reasons why a reasonable
     estimate of the results cannot be made.

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                             SEL-LEB MARKETING, INC.
                  (Name of Registrant as specified in charter)

     has caused this  notification to be signed on its behalf by the undersigned
     thereunto duly authorized.

Date:  March 29, 2001                       /s/  JACK K . KOEGEL
                                                 Jack K. Koegel
                                             Vice Chairman of the Board
                                            and Chief Operating Officer

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                            ATTACHMENT TO PART IV OF
                                 FORM 12b-25 OF
                             SEL-LEB MARKETING, INC.

                  With respect to its Form 10-KSB for the year
                             ended December 31, 2000

     Registrant  made a  conscious  decision  to  restrict  sales to three major
customers (Bradlees,  Bills Dollar Stores and Ames), whose aggregrate prior year
sales  with  the  Registrant  were  approximately  $1,129,000,  because  of  the
Registrant's  perception  that there were severe credit issues and problems with
these  accounts.  Subsequently,  both Bills Dollar Stores and Bradlees  declared
bankruptcy.  As a result, the Registrant  anticipates that it will record a loss
from  operations  during the quarter ended December  31,2000 that  substantially
differs from the gain realized by the Registrant during the same period in 1999.
The Registrant is in the process of determining the amount of such change in its
results of operations.

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