UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                            --------------------

                                  FORM 8-K

                               CURRENT REPORT
                   PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

       Date of report (Date of earliest event reported):July 23, 2004

                           NEWELL RUBBERMAID INC.
           (Exact Name of Registrant as Specified in its Charter)

              Delaware                  1-9608           36-3514169
              --------                  ------           ----------
    (State or Other Jurisdiction     (Commission        (IRS Employer
          of Incorporation)          File Number)    Identification No.)

             10 B Glenlake Parkway
                  Suite 600
             Atlanta, Georgia                           30328
   ----------------------------------------          ----------
   (Address of Principal Executive Offices)          (Zip Code)

      Registrant's telephone number, including area code:(770) 670-2232







   ITEM 7.   FINANCIAL STATEMENTS AND EXHIBITS.

        (c)  Exhibits.

             Exhibit
             Number         Description
             -------        -----------

             99.1           Announcement dated July 23, 2004, captioned
                            "Newell Rubbermaid Updates Segment Reporting"

   ITEM 9.   REGULATION FD DISCLOSURE.

   The information set forth under Item 12 below is also intended to be
   disclosed under this Item 9 and is hereby incorporated by reference.

   ITEM 12.  RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

   The information in this Report, including the Exhibit attached hereto,
   is furnished pursuant to Item 12 of this Form 8-K.  Consequently, it
   is not deemed "filed" for the purposes of Section 18 of the Securities
   Exchange Act of 1934, or otherwise subject to the liabilities of that
   section.  It may only be incorporated by reference in another filing
   under the Exchange Act or Securities Act of 1933 if such subsequent
   filing specifically references this Form 8-K.

   On July 23, 2004, Newell Rubbermaid Inc. (the "Company") announced
   that it has updated its segment reporting to reflect its recent
   divesture of Little Tikes Commercial Play Systems, announced July 1,
   2004.  The Announcement, which includes segment reporting schedules,
   reflecting discontinued operations, along with quarterly income
   statements, can also be found on the investor relations portion of the
   Company's web site at www.newellrubbermaid.com.  A copy of the
   Announcement is attached hereto as Exhibit 99.1.

   The Announcement contains non-GAAP financial measures.  For purposes
   of SEC Regulation G, a "non-GAAP financial measure" is a numerical
   measure of a registrant's historical or future financial performance,
   financial position or cash flows that excludes amounts, or is subject
   to adjustments that have the effect of excluding amounts, that are
   included in the most directly comparable measure calculated and
   presented in accordance with GAAP in the statement of income, balance
   sheet or statement of cash flows of the issuer; or includes amounts,
   or is subject to adjustments that have the effect of including
   amounts, that are excluded from the most directly comparable measure
   so calculated and presented.  Operating and statistical measures and
   certain ratios and other statistical measures are not non-GAAP
   financial measures.  For purposes of the definition, GAAP refers to
   generally accepted accounting principles in the United States.
   Pursuant to the requirements of Regulation G, the Company has
   provided, as a part of the Announcement, a reconciliation of each of
   the non-GAAP financial measures to the most directly comparable GAAP
   financial measure.







   The Company has used the financial measures that are included in the
   Announcement for several years, both in presenting its results to
   stockholders and the investment community and in its internal
   evaluation and management of its businesses.  The Company's management
   believes that these measures -- including those that are "non-GAAP
   financial measures" -- and the information they provide are useful to
   investors since these measures:

        *    enable investors and analysts to compare the current non-
             GAAP measures with the corresponding non-GAAP measures used
             in the past, and

        *    permit investors to view the Company's performance using the
             same tools that Company management uses to evaluate the
             Company's past performance, reportable business segments and
             prospects for future performance and to gauge the Company's
             progress in achieving its stated goals.

   The Company's management believes that operating income, excluding
   asset impairment, restructuring charges and other charges for the
   Company and each of the Company's five segments, continuing operations
   and discontinued operations and amounts of operating income, excluding
   asset impairment, restructuring charges and other charges as a
   percentage of sales for such respective segments, continuing
   operations and discontinued operations are also useful to investors
   because they provide information with respect to operating income
   related to continuing operations after the Company's restructuring
   plan is completed.

   While the Company believes that these non-GAAP financial measures are
   useful in evaluating the Company, this information should be considered
   as supplemental in nature and not as a substitute for or superior to
   the related financial information prepared in accordance with GAAP.
   Additionally, these non-GAAP financial measures may differ from similar
   measures presented by other companies.







                                 SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of
   1934, the registrant has duly caused this report to be signed on its
   behalf by the undersigned hereunto duly authorized.

                                      NEWELL RUBBERMAID INC.


   Date:     July 23, 2004            By: /s/ Dale L. Matschullat
                                          -------------------------------
                                          Dale L. Matschullat
                                          Vice President - General
                                           Counsel & Corporate Secretary







                                EXHIBIT INDEX


             Exhibit No.         Description
             -----------         -----------

             99.1                Announcement