UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                            --------------------

                                  FORM 8-K

                               CURRENT REPORT
                   PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

      Date of report (Date of earliest event reported):  March 26, 2004

                           NEWELL RUBBERMAID INC.
           (Exact Name of Registrant as Specified in its Charter)

               Delaware                 1-9608           36-3514169
     (State or Other Jurisdiction     (Commission       (IRS Employer
          of Incorporation)           File Number)    Identification No.)

              10 B Glenlake Parkway
                   Suite 600
              Atlanta, Georgia                                  30328
  (Address of Principal Executive Offices)                    (Zip Code)

  Registrant's telephone number, including area code:  (770) 670-2232







   Item 7.   Financial Statements and Exhibits.

        (c)  Exhibits.

             Exhibit
             Number         Description
             -------        -----------

             99.1           Letter to Shareholders

   Item 9.   Regulation FD Disclosure.

   The information set forth under Item 12 below is also intended to be
   disclosed under this Item 9 and is hereby incorporated by reference.

   Item 12.  Results of Operations and Financial Condition.

   The information in this Report, including the Exhibit attached hereto,
   is furnished pursuant to Item 9 and Item 12 of this Form 8-K.
   Consequently, it is not deemed "filed" for the purposes of Section 18
   of the Securities Exchange Act of 1934, or otherwise subject to the
   liabilities of that section.  It may only be incorporated by reference
   in another filing under the Exchange Act or Securities Act of 1933 if
   such subsequent filing specifically references this Form 8-K.

   Newell Rubbermaid Inc. (the "Company") has commenced the process of
   mailing to stockholders a Letter to Shareholders, along with the
   Company's 2004 Annual Meeting Proxy Statement, in connection with the
   Company's annual meeting of stockholders to be held May 12, 2004.  The
   proxy statement will include the Company's audited financial
   statements for fiscal year 2003, Management's Discussion and Analysis
   of Financial Condition and Results of Operations and other related
   information.  A copy of the Letter to Shareholders is attached hereto
   as Exhibit 99.1.

   The Letter to Shareholders contains non-GAAP financial measures.  For
   purposes of SEC Regulation G, a "non-GAAP financial measure" is a
   numerical measure of a registrant's historical or future financial
   performance, financial position or cash flows that excludes amounts,
   or is subject to adjustments that have the effect of excluding
   amounts, that are included in the most directly comparable measure
   calculated and presented in accordance with GAAP in the statement of
   income, balance sheet or statement of cash flows of the issuer; or
   includes amounts, or is subject to adjustments that have the effect of
   including amounts, that are excluded from the most directly comparable
   measure so calculated and presented.  Operating and statistical
   measures and certain ratios and other statistical measures are not
   non-GAAP financial measures.  For purposes of the definition, GAAP
   refers to generally accepted accounting principles in the United
   States.  Pursuant to the requirements of Regulation G, the Company has
   provided, as a part of the Letter to Shareholders, a reconciliation of
   each of the non-GAAP financial measures to the most directly
   comparable GAAP financial measure.







   The Company has used the financial measures that are included in the
   Letter to Shareholders for several years, both in presenting its
   results to stockholders and the investment community and in its
   internal evaluation and management of its businesses.  The Company's
   management believes that these measures -- including those that are
   "non-GAAP financial measures" -- and the information they provide are
   useful to investors since these measures:

        *    enable investors and analysts to compare the current non-
             GAAP measures with the corresponding non-GAAP measures used
             in the past, and

        *    permit investors to view the Company's performance using the
             same tools that Company management uses to evaluate the
             Company's past performance, reportable business segments and
             prospects for future performance and to gauge the Company's
             progress in achieving its stated goals.

   The Company's management believes that operating income, excluding
   restructuring and other charges, as a percentage of sales is also
   useful to investors because it provides information with respect to
   operating income related to continuing operations after the Company's
   restructuring plan is completed.  The Company believes that working
   capital, defined as the five-quarter average of accounts receivable
   plus inventory, net of accounts payable, divided by trailing 12-month
   sales, is also helpful to investors because it assists investors in
   evaluating the Company's utilization of operating working capital.
   The Company's management believes that free cash flow, defined as cash
   flow provided by operations, net of dividends and capital
   expenditures, is useful to investors because it is an indication of
   amounts of cash flow that may be available for further investment in
   future growth initiatives.  Another purpose for which the Company uses
   free cash flow is as one of the performance goals that help determine
   the amount, if any, of cash bonuses for corporate management employees
   under the Company's management cash bonus plan.  The Company's
   management believes that return on invested capital (ROIC), defined as
   trailing 12-month after-tax operating income, excluding restructuring
   and other charges, divided by five-quarter average of debt and equity,
   is also helpful to investors because it reflects the Company's
   earnings performance relative to its investment level.

   While the Corporation believes that these non-GAAP financial measures
   are useful in evaluating the Company, this information should be
   considered as supplemental in nature and not as a substitute for or
   superior to the related financial information prepared in accordance
   with GAAP.  Additionally, these non-GAAP financial measures may differ
   from similar measures presented by other companies.







                                 SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of
   1934, the registrant has duly caused this report to be signed on its
   behalf by the undersigned hereunto duly authorized.

                                 NEWELL RUBBERMAID INC.


   Date:  March 26, 2004         By:  /s/ Dale L. Matschullat
                                      ------------------------
                                      Dale L. Matschullat
                                      Vice President - General Counsel &
                                      Corporate Secretary







                                EXHIBIT INDEX

    Exhibit No.     Description
    -----------     -----------

    99.1            Letter to Shareholders