Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  Rohrlich Joe
 2. Date of Event Requiring Statement (Month/Day/Year)
02/01/2017		 3. Issuer Name and Ticker or Trading Symbol
Bazaarvoice Inc [BV]
(Last)
(First)
(Middle)
10901 STONELAKE BLVD.		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
General Manager EMEA
 5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

AUSTIN, TX 78759		 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 136,023 (1)
D
 

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Options (Right to Buy)   (2) 08/02/2023 Common Stock 7,933 $ 4.14 D  
Stock Options (Right to Buy)   (3) 03/16/2013 Common Stock 2,250 $ 4.13 D  
Stock Options (Right to Buy)   (3) 05/24/2021 Common Stock 7,500 $ 6.58 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Rohrlich Joe
10901 STONELAKE BLVD.
AUSTIN, TX 78759		       General Manager EMEA  

Signatures

/s/ Kin Gill )as attorney-in-fact for Mr. Rohrlich) 02/03/2017
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Represents 22,523 unrestricted shares and 113,500 RSUs vesting as follows: 13,125 shares on 3/20/17 and 3/20/18, 11,250 shares on 3/20/19, 25,166 shares on 6/20/16, 21,667 shares on 6/20/18 and 6/20/19, 2,500 shares on 9/20/17, 9/20/18 and 12/20/17.
(2) 50% of the shares become exercisable on 8/2/17 and 50% become exercisable on 8/2/18.
(3) Fully exercisable.

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