Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: January 31, 2005
Estimated average burden hours per response... 0.5

(Print or Type Responses)
1. Name and Address of Reporting Person *
Koley Patrick J.
  2. Issuer Name and Ticker or Trading Symbol
FORTUNE BRANDS INC [FO]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Sr VP-Strategy & Corp. Dev.
(Last)
(First)
(Middle)
520 LAKE COOK ROAD
3. Date of Earliest Transaction (Month/Day/Year)
01/31/2011
(Street)

DEERFIELD, IL 60015
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, Par Value $3.125 01/31/2011   M(1)   4,933 A $ 0 8,304 D  
Common Stock, Par Value $3.125 01/31/2011   F(2)   1,848 D $ 61.68 6,456 D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number. SEC 1474 (9-02)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (RSUs) (3) 01/31/2011   M(1)     4,933   (4)   (4) Common 4,933 $ 0 4,933 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Koley Patrick J.
520 LAKE COOK ROAD
DEERFIELD, IL 60015
      Sr VP-Strategy & Corp. Dev.  

Signatures

 Angela M. Pla, Attorney-in-Fact for Patrick J. Koley   02/01/2011
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Reflects the vesting and payment of one-third of a restricted stock unit award made under the Company's 2007 Long-Term Incentive Plan.
(2) Reflects the withholding by the issuer of shares awarded to the undersigned having a fair market value equal to the withholding taxes payable by the undersigned at the time the award vested, such transaction being exempt under Rule 16b-3(e).
(3) Each RSU converts to one share of the issuer's common stock.
(4) Payment of the remaining RSUs will be made on or about January 31, 2012 if Mr. Koley remains employed through that date, or in the event of death or disability.
 
Remarks:
On January 31, 2011, one-third of a restricted stock unit award (RSUs) granted to Mr. Koley in February 2009 vested and became payable. Mr. Koley was paid 4,933 shares of the issuer's common stock (one share for each restricted stock unit which vested). The Company withheld 1,848 shares in payment of taxes. As a result, Mr. Koley increased his direct ownership to 6,456 shares of the issuer's common stock. The remaining RSUs awarded to Mr. Koley in February 2009 will become payable on or about January 31, 2012 if he remains employed through that date, or in the event of death or disability.  Mr. Koley also owns options to purchase 34,700 shares of the issuer's common stock and the right to acquire 17,333 RSUs if certain conditions are met.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.