a6643732.htm
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934

For the month of March 2011
Commission File Number: 001-06439

SONY CORPORATION
(Translation of registrant's name into English)

1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address of principal executive offices)

The registrant files annual reports under cover of Form 20-F.

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F,
 
Form 20-F  X
Form 40-F __
 
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934, Yes No X
 
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):82-______
 
SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
SONY CORPORATION
 
(Registrant)
   
   
 
By:  /s/  Masaru Kato
 
                (Signature)
 
Masaru Kato
 
Executive Vice President and
 
Chief Financial Officer
 
Date: March 11, 2011

List of materials

Documents attached hereto:
 
i) Press Release announcing Notice Concerning Appointment of Additional Representative Corporate Executive Officer.

 
 
 
 
Notice Concerning Appointment of
Additional Representative Corporate Executive Officer
 
Sony Corporation approved the appointment of an additional Representative Corporate Executive Officer as follows at the meeting of its Board of Directors held on March 10, 2011.
 

 
1.  Newly Appointed Representative Corporate Executive Officer
 
 
Name:
 Kazuo Hirai 　　
     
 
New Title:
Representative Corporate Executive Officer, Executive Deputy President
     
 
(Current Title: Corporate Executive Officer, Executive Vice President)
 
 
2.  Supplementary Information
 
  Date of Birth: December 22, 1960
   
 
Prior/Current Positions:

   
April 1984
Entered CBS/Sony Inc. (currently Sony Music Entertainment (Japan) Inc.)
       
   
July 1996
Executive Vice President and Chief Operating Officer, Sony Computer Entertainment America
       
   
October 1997
Corporate Executive, Sony Computer Entertainment Inc.
       
   
April 1999
President and Chief Operating Officer, Sony Computer Entertainment America
       
   
August 2003
President and Chief Executive Officer, Sony Computer Entertainment America
       
   
December 2006
Representative Director, President and Group Chief Operating Officer, Sony Computer Entertainment Inc. Chairman, Sony Computer Entertainment America (current)
 

 
 
 
 

       
       
   
June 2007
Representative Director, President and Group Chief Executive Officer, Sony Computer Entertainment Inc. (current)
       
   
April 2009
Corporate Executive Officer, Executive Vice President and Officer in charge of Networked Products & Services businesses, Sony Corporation (current)
 
    Number of Sony Corporation’s Shares held:             None
 
3.  Effective Date of Appointment
 
    April 1, 2011