SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
D. C. 20549
FORM
6-K
REPORT OF
FOREIGN PRIVATE ISSUER
Pursuant
to Rule 13a-16 or 15d-16 of
the
Securities Exchange Act of 1934
For the
month of January 2010
Commission
File Number: 001-06439
SONY
CORPORATION
(Translation
of registrant's name into English)
1-7-1
KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address
of principal executive offices)
The
registrant files annual reports under cover of Form 20-F.
Indicate
by check mark whether the registrant files or will file annual reports
under
cover of Form 20-F or Form 40-F,
Indicate
by check mark whether
the registrant by furnishing the information
contained in
this Form
is also thereby furnishing the information to the
Commission
pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934,
Yes No
X
If "Yes"
is marked, indicate below the file number assigned to the registrant in
connection
with Rule 12g3-2(b):82-______
SIGNATURE
Pursuant to
the requirements of the Securities Exchange Act
of 1934, the registrant has
duly caused this report to be signed on
its behalf by the undersigned,
thereunto duly authorized.
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SONY
CORPORATION
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(Registrant)
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By: /s/ Nobuyuki
Oneda
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(Signature)
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Nobuyuki
Oneda
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Executive Deputy
President and
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Chief
Financial Officer
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FOR
IMMEDIATE RELEASE
| Contact: |
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Tom Di Nome |
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Sony
Electronics Inc.
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201-930-6357
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Tom.dinome@am.sony.com |
SONY ELECTRONICS ACQUIRES CONVERGENT MEDIA
SYSTEMS
Deal Enhances Sony’s Integration Services;
Advanced Content Monitoring and Distribution in New and
Existing Markets
SAN DIEGO, Jan. 28, 2010 –
Sony Electronics Inc. is announcing that it has acquired Convergent Media
Systems, a leading provider of video integration solutions to the enterprise
market. The Alpharetta, Ga.-based company has established itself as an expert in
digital signage and content distribution systems and will be integrated as a
subsidiary into Sony Electronics’ broadcast and professional products
business.
According to John Scarcella, president
of Sony’s Broadcast and Business Solutions Company, the acquisition of
Convergent is a “key building block” of Sony’s worldwide business-to-business
strategy to accelerate its transformation into a solutions-focused organization.
Sony will leverage Convergent’s experience and resources to provide end-to-end
systems solutions and managed services in both new and existing professional
markets.
“Convergent
possesses skills that are necessary for success in the solutions business,
adding another layer to our already strong field team,” Scarcella
said. “Our customers expect a ‘one-stop’ source when making purchasing
decisions for system solutions. Now with Convergent, we can install and
integrate the best technology available together with providing content
creation, monitoring and distribution services. As a result, our sales
people can go to a customer and more confidently offer a comprehensive proposal.
It makes the difference between simply reacting to an opportunity vs.
proactively selling an end-to-end solution.”
Bryan
Allen, Convergent CEO, added, “We’ve had a professional relationship with Sony
for many years, and extending that collaboration makes sense for both of our
companies and our existing customers. We’re very familiar with the markets that
are important to Sony and our expertise and resources perfectly complement their
technologies. We are excited about being a part of Sony and leveraging its
resources, technologies and capabilities to offer our customers a variety of
digital media solutions.”
The addition of Convergent’s resources
– including its approximately 150 full-time employees in North America, its
extensive network of field service affiliates, and a state-of-the-art network
operations center -- will support Sony’s sales and marketing efforts for its key
technologies. These include 4K digital cinema system installation and content
distribution, professional displays and digital signage, remote monitoring and
system diagnostics. The Convergent acquisition is also expected to strengthen
Sony’s competitive position in new areas of business for Sony such as providing
products and services to corporate, education and government markets, where
Convergent already reaches more than one million people. Convergent has
currently been working with Sony in support of its 4K rollout and will continue
to be an integral part of that deployment.
For more information, visit
www.sony.com/professional or www.convergent.com.