SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               -------------------


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                 October 6, 2003


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


          Delaware                     0-20574                  51-0340466
(State or other jurisdiction  (Commission File Number)        (IRS Employer
      of incorporation)                                    Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
                    (Address of principal executive offices)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)






ITEM 5.    OTHER EVENTS

     On October 6, 2003, The Cheesecake Factory Incorporated issued a press
release entitled "The Cheesecake Factory Opens Second Restaurant in the San
Jose, California Market." A copy of the press release is attached as Exhibit
99.1.




                                       2





                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    October 6, 2003               THE CHEESECAKE FACTORY INCORPORATED



                                       By:  /s/ GERALD W. DEITCHLE
                                          -------------------------------
                                           Gerald W. Deitchle
                                           President and Chief Financial Officer
                                           (Principal Financial Officer)




                                       3




                                  EXHIBIT INDEX

      Exhibit        Description
-----------------   -------------------------------------------------------

        99.1         Press Release dated October 6, 2003 entitled "The
                     Cheesecake Factory Opens Second Restaurant in the
                     San Jose, California Market."





                                       4