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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               _____________________


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                September 9, 2003


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


            Delaware                    0-20574                 51-0340466
  (State or other jurisdiction  (Commission File Number)      (IRS Employer
        of incorporation)                                   Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
                    (Address of principal executive offices)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

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ITEM 5.    OTHER EVENTS

     On September 9, 2003, The Cheesecake Factory Incorporated issued a press
release entitled "The Cheesecake Factory to Present at Investment Conferences in
September and October." A copy of the press release is attached as Exhibit 99.1.







                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:    September 9, 2003                THE CHEESECAKE FACTORY INCORPORATED



                                         By: /s/ GERALD W. DEITCHLE
                                           -----------------------------------
                                           Gerald W. Deitchle
                                           President and Chief Financial Officer
                                           (Principal Financial Officer)






                                  EXHIBIT INDEX

      Exhibit            Description
---------------------    -------------------------------------------------------
        99.1             Press Release dated September 9, 2003 entitled "The
                         Cheesecake Factory to Present at Investment Conferences
                         in September and October."