SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13D

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934

                                (Amendment No. 1)

                              E Com Ventures, Inc.
--------------------------------------------------------------------------------
                                (Name of Issuer)

                          Common Stock, par value $.01
--------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                   26830K-20-5
--------------------------------------------------------------------------------
                                 (CUSIP Number)

                                   Ilia Lekach
                             137 Golden Beach Drive
                             Golden Beach, FL 33160
                                 (305) 933-9147
--------------------------------------------------------------------------------
          (Name, Address and Telephone Number of Person Authorized to
                       Receive Notices and Communications)

                                January 30, 2004
--------------------------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)

      If the filing person has  previously  filed a statement on Schedule 13G to
report the  acquisition  that is the subject of this Schedule 13D, and is filing
this schedule because of ss.ss.240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check
the following box ?.

      The information  required on the remainder of this cover page shall not be
deemed to be "filed"  for the purpose of Section 18 of the  Securities  Exchange
Act of 1934 ("Act") or otherwise  subject to the  liabilities of that section of
the Act but shall be subject to all other provisions of the Act.


                               (Page 1 of 9 Pages)




                                                                          
--------- --------------------------------------------------------------------------------------------------------------
          NAME OF REPORTING PERSONS
    1     I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
          Ilia Lekach
--------- --------------------------------------------------------------------------------------------------------------
          CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    2                                                                                                      (a)    |X|
                                                                                                           (b)    |_|
--------- --------------------------------------------------------------------------------------------------------------
          SEC USE ONLY
    3
--------- --------------------------------------------------------------------------------------------------------------
          SOURCE OF FUNDS
    4
          PF
--------- --------------------------------------------------------------------------------------------------------------
          CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)                 |_|
    5
--------- --------------------------------------------------------------------------------------------------------------
          CITIZENSHIP OR PLACE OF ORGANIZATION
    6
          United States
---------------------------- --------- ---------------------------------------------------------------------------------
                                       SOLE VOTING POWER
                                7
    NUMBER OF
      SHARES                           150,000
   BENEFICIALLY              --------- ---------------------------------------------------------------------------------
     OWNED BY                          SHARED VOTING POWER
       EACH                     8
    REPORTING                          -0-
   PERSON WITH               --------- ---------------------------------------------------------------------------------
                                       SOLE DISPOSITIVE POWER
                                9
                                        150,000
                             --------- ---------------------------------------------------------------------------------
                                       SHARED DISPOSITIVE POWER
                               10
                                       -0-
---------------------- -------------------------------------------------------------------------------------------------
                       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         11
                       150,000
---------------------- -------------------------------------------------------------------------------------------------
                       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES                      |X|
         12
---------------------- -------------------------------------------------------------------------------------------------
                       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         13
                       5.2%
---------------------- -------------------------------------------------------------------------------------------------
         14            TYPE OF REPORTING PERSON
                       IN
---------------------- -------------------------------------------------------------------------------------------------







                                                                          
---------------------- -------------------------------------------------------------------------------------------------
                       NAME OF REPORTING PERSONS
          1            I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
                       Pacific Investment Group, Inc.
---------------------- -------------------------------------------------------------------------------------------------
                       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
          2
                                                                                                      (a)          |X|
                                                                                                      (b)          |_|
---------------------- -------------------------------------------------------------------------------------------------
                       SEC USE ONLY
          3
---------------------- -------------------------------------------------------------------------------------------------
                       SOURCE OF FUNDS
          4
                       WC
---------------------- -------------------------------------------------------------------------------------------------
                       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)
          5
---------------------- -------------------------------------------------------------------------------------------------
                       CITIZENSHIP OR PLACE OF ORGANIZATION
          6
                       Florida
---------------------------- --------- ---------------------------------------------------------------------------------
                                       SOLE VOTING POWER
                                7
    NUMBER OF
      SHARES                           -0-
   BENEFICIALLY              --------- ---------------------------------------------------------------------------------
     OWNED BY                          SHARED VOTING POWER
       EACH                     8
    REPORTING                          -0-
   PERSON WITH               --------- ---------------------------------------------------------------------------------
                                       SOLE DISPOSITIVE POWER
                                9
                                       -0-
                             --------- ---------------------------------------------------------------------------------
                                       SHARED DISPOSITIVE POWER
                               10
                                       -0-
---------------------- -------------------------------------------------------------------------------------------------
                       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         11
                       -0-
---------------------- -------------------------------------------------------------------------------------------------
                       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES                       |X|
         12
---------------------- -------------------------------------------------------------------------------------------------
                       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         13
                       0%
---------------------- -------------------------------------------------------------------------------------------------
         14            TYPE OF REPORTING PERSON
                       CO
---------------------- -------------------------------------------------------------------------------------------------









                                                                          
---------------------- -------------------------------------------------------------------------------------------------
          1            NAME OF REPORTING PERSONS
                       I.R.S.  IDENTIFICATION  NOS. OF ABOVE  PERSONS  (ENTITIES
                       ONLY) IZJD Corp.
---------------------- -------------------------------------------------------------------------------------------------
                       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
          2                                                                                           (a)          |X|
                                                                                                      (b)          |_|
---------------------- -------------------------------------------------------------------------------------------------
                       SEC USE ONLY
          3
---------------------- -------------------------------------------------------------------------------------------------
                       SOURCE OF FUNDS
          4
                       WC
---------------------- -------------------------------------------------------------------------------------------------
                       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)     |_|
          5
---------------------- -------------------------------------------------------------------------------------------------
                       CITIZENSHIP OR PLACE OF ORGANIZATION
          6
                       Florida


---------------------------- --------- ---------------------------------------------------------------------------------
                                       SOLE VOTING POWER
                                7
    NUMBER OF
      SHARES                           -0-
   BENEFICIALLY              --------- ---------------------------------------------------------------------------------
     OWNED BY                          SHARED VOTING POWER
       EACH                     8
    REPORTING                          -0-
   PERSON WITH               --------- ---------------------------------------------------------------------------------
                                       SOLE DISPOSITIVE POWER
                                9
                                       -0-
                             --------- ---------------------------------------------------------------------------------
                                       SHARED DISPOSITIVE POWER
                               10
                                       -0-
---------------------- -------------------------------------------------------------------------------------------------
                       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         11
                       -0-
---------------------- -------------------------------------------------------------------------------------------------
                       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
         12
---------------------- -------------------------------------------------------------------------------------------------
                       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         13
                       -0-
---------------------- -------------------------------------------------------------------------------------------------
         14            TYPE OF REPORTING PERSON
                       CO
---------------------- -------------------------------------------------------------------------------------------------







      This amendment (the "Amendment"),  to the Statement on Schedule 13D, dated
October 31, 1994 (the "Schedule  13D"),  is being filed on behalf of Ilia Lekach
("Lekach"),  Pacific Investment Group, Inc., a Florida corporation  ("Pacific"),
and IZJD  Corp.,  a  Florida  corporation  ("IZJD")  (Lekach,  Pacific  and IZJD
hereinafter, the "Reporting Persons"). Nothing contained in this Amendment shall
be construed as an admission that any of the Reporting Persons is the beneficial
owner any of the other Reporting Persons' shares of Common Stock, par value $.01
per share of E Com Ventures,  Inc., a Florida  corporation  (the "Issuer"),  and
each  Reporting  Person  expressly  disclaims the  beneficial  ownership of such
shares beneficially owned by the other Reporting Persons.

ITEM 1. SECURITY AND ISSUER.

Item 1 is hereby amended to read as follows:

      This statement  relates to the shares of Common Stock,  par value $.01 per
share (the "Shares"), of the Issuer.

      The  principal  executive  offices  of  the  Issuer  are  located  at  251
International Parkway, Sunrise, Florida 33325.

ITEM 2. IDENTITY AND BACKGROUND.

Item 2 is hereby amended to read as follows:

      This  Statement is being filed by Lekach,  a citizen of the United  States
residing at 137 Golden  Beach  Drive,  Golden  Beach,  Florida  33160.  Prior to
February 10, 2004, Mr. Lekach was the Chairman of the Board and Chief  Executive
Officer of the Issuer.  Mr. Lekach is currently  Chairman of the Board and Chief
Executive Officer of Parlux Fragrances, Inc., a company engaged in the creation,
design,  manufacture,  distribution  and sale of fragrances  and beauty  related
products,  having its principal  executive offices at 3725 S.W. 30th Avenue, Ft.
Lauderdale, Florida 33312.

      Lekach is also an officer and a director of both Pacific and IZJD. IZJD is
a  corporation  wholly owned by Lekach,  his spouse and  children.  Pacific is a
corporation in which Lekach owns a controlling  interest.  Both Pacific and IZJD
are  Florida  corporations,  having an address  at 3725 S.W.  30th  Avenue,  Ft.
Lauderdale, Florida 33312.

      None of the Reporting  Persons have,  during the last five years, been (i)
convicted of a criminal  proceeding  (excluding  traffic  violations  or similar
misdemeanors),   or  (ii)  a  party  to  civil   proceeding  of  a  judicial  or
administrative body of competent jurisdiction and as a result of such proceeding
was or is  subject  to a  judgment,  decree  or  final  order  enjoining  future
violations  of, or prohibiting  or mandating  activities  subject to, federal or
state securities laws or finding any violation with respect to such laws.

ITEM 3. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

Item 3 is hereby amended by adding the following information:

      See the description in Item 4.





ITEM 4. PURPOSE OF TRANSACTION.

Item 4 is hereby amended by adding the following information:

      Effective January 30, 2004,  Lekach,  Mrs. Deborah Lekach (Lekach's wife),
IZJD,  and Pacific  entered into an Option  Agreement  (the  "Agreement"),  with
Stephen  Nussdorf and Glenn  Nussdorf (the  "Nussdorfs"),  pursuant to which the
Nussdorfs were granted  options to acquire up to an aggregate  720,954 Shares of
Common stock of the Issuer,  beneficially owned by Lekach,  Mrs. Deborah Lekach,
IZJD and Pacific,  for a purchase price of $12.70 per Share in the  installments
indicated on or after the dates set forth in the table below:

         Date                                        Number of Shares
         ---------------------                       ----------------------
         January 30, 2004                            433,070
         March 15, 2004                              162,884
         April 23, 2004                              125,000

      The purchase  price for the Shares to be acquired by the  Nussdorfs  under
the Agreement was payable in cash;  provided that the Nussdorfs may have elected
to pay a portion of the  purchase  price for the Shares that were subject to the
option  installment  that first became  exercisable in April 2004, by offsetting
the  principal and accrued  interest  then owed under a $1,000,000  demand note,
dated  December  8,  2003,  made by Lekach  and  payable to the order of Stephen
Nussdorf.

      Of the 720,954 Shares subject to the Agreement, up to an aggregate 443,750
Shares were  issuable  upon exercise of certain stock options owned of record by
Lekach,  including  125,000 options  required to be issued to Lekach pursuant to
the terms of his employment agreement as a result of the change of control. Said
125,000  options  could only be issued  upon  approval  of an  amendment  to the
Issuer's 2000 Stock Option Plan. Such approval was obtained at a special meeting
of the Issuer's  shareholders  on April 29, 2004. To date,  Lekach has exercised
options to acquire all 443,750 of those Shares and the  Nussdorfs  have acquired
all 720,954 Shares pursuant to the Agreement.

      In  addition,  pursuant  to  and  in  accordance  with  the  terms  of the
Agreement,  the  Nussdorfs  were granted an  irrevocable  proxy for the term set
forth in the Agreement to vote any Shares owned by Lekach, Pacific and IZJD that
were the subject of the Agreement. The proxy expired upon the acquisition by the
Nussdorfs of all 720,954 Shares pursuant to the Agreement.

      Upon the  acquisition  of the  720,954  Shares as  described  above by the
Nussdorfs,  Lekach  may be  deemed  to be the only  Reporting  Person to own any
Shares.  Accordingly,  and  except  as  described  above,  Lekach  holds  Shares
principally for investment purposes.  Lekach intends to review his investment in
the Shares from time to time and,  depending upon  circumstances  then existing,
including,  without  limitation,  Lekach's  evaluation of the Issuer's business,
assets and operations, other investment opportunities, then general economic and
market conditions,  legal and regulatory constraints,  and other factors, Lekach
may from time to time acquire  additional  Shares or dispose of all or a portion
of his Shares, in the open market, through privately negotiated  transactions or
otherwise,  and may  determine  to take such other  actions  with respect to the
Shares as he may deem advisable.





      On February 6, 2004, Miles Raper, Donovan Chin, and Daniel Bengio resigned
as members of the  Issuer's  Board of  Directors,  and  Stephen  Nussdorf,  Paul
Garfinkle  and  Michael  W. Katz were  elected  to the  Issuer's  Board.  Lekach
resigned as a director  effective  February  10, 2004.  In  addition,  effective
February 10, 2004, Lekach's employment agreement with the Issuer was terminated,
and Lekach ceased serving as an employee and officer of the Issuer.

ITEM 5. INTEREST IN SECURITIES OF THE ISSUER.

Item 5 is hereby amended by adding the following information:

      As of June 28, 2004, Lekach may be deemed to beneficially own an aggregate
150,000  Shares  (or  approximately  5.2% of the  total  number of Shares of the
Issuer  outstanding).  With respect to the 150,000 Shares  beneficially owned by
Lekach  (and which are not  subject to the  Agreement),  Lekach may be deemed to
have sole  dispositive  and voting power.  Upon the  acquisition  of the 720,954
Shares  as  described  below  by the  Nussdorfs,  Pacific  and  IZJD  no  longer
beneficially own any Shares.

      The  Reporting  Persons have effected the  following  transactions  in the
Shares:

      On January 30,  2004,  Lekach  acquired  155,866  Shares upon  exercise of
outstanding  options at exercise  prices of $1.64 (for 100,000 Shares) and $2.00
(for 55,866  Shares).  On March 10,  2004,  the  Reporting  Persons  transferred
433,070 Shares  pursuant to the Agreement to the Nussdorfs as follows for a cash
purchase  price of $12.70 per Share:  155,866  Shares  issued  upon  exercise of
options from Lekach;  131,004 Shares from IZJD; 28,450 Shares from Pacific;  and
117,750 Shares held directly by Lekach and Mrs. Deborah Lekach.

      On March 11,  2004,  Lekach  acquired  162,884  Shares  upon  exercise  of
outstanding  options at exercise  prices of $2.00 (for 37,884  Shares) and $4.00
(for 125,000 Shares) and on March 19, 2004,  Lekach  transferred  such Shares to
the Nussdorfs  pursuant to the Agreement for a cash purchase price of $12.70 per
Share.

      As a result of the  change in control in  connection  with the  Agreement,
Lekach was entitled to receive  options to purchase  125,000 Shares  pursuant to
the terms of his employment  agreement  effective as of January 31, 2004. On May
10, 2004,  Lekach  acquired  125,000  Shares upon exercise of such options at an
exercise price of $4.00 and on June 7, 2004,  Lekach  transferred such Shares to
the  Nussdorfs  pursuant  to the  Agreement  for a purchase  price of $12.70.  A
portion of the  aggregate  purchase  price for the  $125,000  Shares was paid by
offsetting  the  principal and accrued  interest then owed under the  $1,000,000
demand note,  dated December 8, 2003, made by Lekach and payable to the order of
Stephen Nussdorf,  and the remainder of the aggregate purchase price was paid in
cash.

ITEM 6.  MATERIAL TO BE FILED AS EXHIBITS.

Item 6 is hereby amended by adding the following exhibits:

      Exhibit 1 - Option  Agreement  (incorporated  by reference to the Issuer's
      Current Report on Form 8-K, dated February 10 2004). Exhibit 2 - Statement
      of Joint Filing of Schedule 13D.





                                    SIGNATURE

         After  reasonable  inquiry and to the best of my knowledge  and belief,
the  undersigned  certifies that the  information set forth in this statement is
true, complete and correct.

Date: June 28, 2004                    ILIA LEKACH



                                       /s/ Ilia Lekach
                                       -----------------------------------------
                                       Ilia Lekach


                                       PACIFIC INVESTMENT GROUP, INC.


                                       By: /s/ Ilia Lekach
                                       -----------------------------------------
                                       Ilia Lekach, President

                                       IZJD CORP.

                                       By: /s/ Ilia Lekach
                                       -----------------------------------------
                                       Ilia Lekach, President