SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

FOR QUARTER ENDED June 30, 2005

Commission File Number:    0-31226

INVESTOOLS INC.

(Exact name of Registrant as specified in its charter)

Registrant’s telephone number, including area code:

(801) 816-6913

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities and Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Indicate by check mark whether the Registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date:

$.01 par value per share Common Stock: 45,035,190 as of Aug 2, 2005

INVESTOOLS INC. AND SUBSIDIARIES

Report on Form 10-Q

Quarter Ended June 30, 2005

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PART I - FINANCIAL INFORMATION

Item 1.  Consolidated Financial Statements

INVESTOOLS INC. AND SUBSIDIARIES

Condensed Consolidated Balance Sheets

(in thousands)

The accompanying notes are an integral part of these consolidated financial statements.

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INVESTOOLS INC. AND SUBSIDIARIES

Condensed Consolidated Statements of Operations

(in thousands, except per share amounts)

(unaudited)

The accompanying notes are an integral part of these consolidated financial statements.

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INVESTOOLS INC. AND SUBSIDIARIES

Condensed Consolidated Statements of Cash Flows

(in thousands)

(unaudited)

The accompanying notes are an integral part of these consolidated financial statements.

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INVESTOOLS INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(unaudited)

Basis of Presentation

The condensed consolidated financial statements include the accounts of INVESTools Inc. (the “Company” or “INVESTools”) and its majority-owned subsidiaries for which the Company exercises control.  All intercompany transactions have been eliminated.

The accompanying condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements for the year ended December 31, 2004 included in the Company’s Annual Report on Form 10-K/A.

The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with Rule 10-01 of Regulation S-X for interim financial statements required to be filed with the Securities and Exchange Commission (“SEC”) and do not include all the information and footnotes required by accounting principles generally accepted in the United States.  However, in the opinion of management, the information furnished reflects all adjustments, consisting of normal recurring adjustments, which are necessary to make a fair presentation of financial position and operating results for the interim periods.  The results of operations for the six-month period ended June 30, 2005 are not necessarily indicative of the results to be expected for the full year.

Amounts in the June 30, 2004 condensed consolidated financial statements have been reclassified to conform to the current period’s presentation.

Restatement

In the Company’s 2004 Annual Report, the Company restated its Consolidated Financial Statements as of and for the  years ended December 31, 2002 and December 31, 2003, and for the first three quarters of 2004.  The accompanying Condensed Consolidated Financial Statements present restated results as of and for the three and six months ended June 30, 2004.  Further explanations of the restated Financial Statements can be found in the audited consolidated financial statements for the year ended December 31, 2004 included in the Company’s Annual Report on Form 10-K/A.

Revenue Recognition

The Company recognizes revenue in accordance with Staff Accounting Bulletin No. 104, Revenue Recognition (“SAB 104”), and Financial Accounting Standards Board (“FASB”) Emerging Issues Task Force No. 00-21 Accounting for Revenue Arrangements with Multiple Deliverables (“EITF 00-21”).  Revenue is not recognized until it is realized or realizable and earned.  The criteria to meet this guideline are: (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or services have been rendered, (iii) the price to the buyer is fixed or determinable, and (iv) collectibility is reasonably assured.

The Company sells its products in various bundles that contain multiple deliverables including one-on-one coaching sessions, website subscriptions, and educational workshops along with other educational products and services.  In accordance with EITF 00-21, sales arrangements with multiple deliverables are divided into separate units of accounting if the deliverables in the arrangement meet the following criteria: (i) the product has value to the customer on a standalone basis; (ii) there is objective and reliable evidence of the fair value of undelivered items; and (iii) delivery or performance of any undelivered item is probable and substantially in our control.  The fair value of each separate element is generally determined by prices charged when each product is sold separately.  In certain arrangements, we offer these products bundled together at a discount.  The discount is allocated pro rata to each element of revenue based on the relative fair value of each element when fair value support exists for each element in the arrangement.  If fair value of all undelivered elements in an arrangement exists but the fair value does not exist for a delivered element, then revenue is recognized using the residual method.  Under the residual method, the fair value of undelivered elements is deferred and the remaining portion of the arrangement fee (after allocation of 100 percent of any discount to the delivered item) is recognized as revenue.  We provide some very limited rights of return in connection with our arrangements.  The Company estimates its returns based on historical experience and maintains an allowance for

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estimated returns, which has been reflected as an accrued liability.  Each transaction is separated into its specific element and revenue from each element is recognized according to the following policies:

Deferred revenue arises from subscriptions to the websites, workshops and one-on-one coaching sessions because the payments are received before the delivery of the service has been rendered.  Deferred revenue is recognized into revenue over the period that the services are performed or the contract period expires.  We also sell certificates to attend workshops in the future.  Revenue from these sales is deferred until the certificate is used or expires.

Long-term restricted cash

During the three months ended June 30, 2005, the cash reserve securing one of the Company’s credit card merchant vendors was increased by $3.0 million as a result of increased sales transaction volumes being processed by this merchant vendor due to the Company’s continued growth.  At June 30, 2005, the Company had $4.9 million in long-term restricted cash securing merchant vendor relationships.

Capitalized software development costs

For internal use software the Company complies with AICPA Statement of Position (“SOP”) No. 98-1 Accounting For Cost of Computer Software Developed or Obtained for Internal Use and Emergency Issues Task Force (“EITF”) Issue 00-2 Accounting for Website Development Costs. In accordance with SOP 98-1, software development costs incurred as part of an approved project plan that result in additional functionality to internal use software are capitalized and amortized on a straight-line basis over the estimated useful life of the software. During the three months ended June 30, 2005, the Company capitalized $1.2 million related to internal use software.

Marketable Securities

The Company invests excess cash in marketable securities, primarily government backed securities with maturities ranging from one month to three years.  At June 30, 2005, the cost of these securities was $9.7 million.  The Company has classified these marketable securities as available for sale under Statement of Financial Accounting Standards (“SFAS”) No. 115 Accounting for Certain Investments for Debt and Equity Securities.  Accordingly, the securities are recorded at fair value and any unrealized gains or losses are included in accumulated other comprehensive income within stockholders’ deficit.  Gains are recognized when realized and are recorded in the Company’s Condensed Consolidated Statement of Operations in other expense.  Losses are recognized as realized or when management has determined an other-than-temporary decline in fair value has occurred.  There were no realized gains or losses recognized in the three and six months ended June 30, 2005. The Company recognized $54,000 in realized losses related to the sale of marketable securities for the six months ended June 30, 2004. During the six month period ended June 30, 2005, the Company recorded $29,000 unrealized loss on these securities.  Certain of these securities were purchased at a discount or premium, which are being amortized into interest income over the maturity of the security.  The Company recognized interest income of $76,000 and $155,000 in the three and six months ended June 30, 2005, respectively.  The Company recognized interest income of $28,000 and $59,000 in the three and six months ended June 30, 2004. The market value of these marketable securities, reflected in the balance sheet at June 30, 2005, was $9.7 million. Gross unrealized holding losses were $62,000 at June 30, 2005 and $32,000 at December 31, 2004.

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Inventories

Inventories are stated at the lower of cost (using the first-in, first-out method) or market value.  The Company’s inventories include digital disks and educational manuals.  At June 30, 2005, $1.3 million in inventories are included as part of other current assets in the accompanying Condensed Consolidated Balance Sheets.

Acquisitions

In January 2005, the Company acquired Prophet Financial Systems (“Prophet”), a California corporation located in Palo Alto, for $7.9 million in cash.  Prophet creates Web-based products that enable active investors to use technical analysis to trade more profitably.  The Company acquired Prophet to add more functionality to its Investor Toolbox website as well as to attract and retain new and existing customers.  At closing, the sellers received a cash payment of $7.9 million. In addition, the Company incurred $0.6 million of costs related to the acquisition. During the three months ended June 30, 2005, the Company recorded a receivable amount of $0.1 million from the shareholders of Prophet based on a net working capital adjustment provided for in the merger agreement for a total adjusted purchase price of $8.4 million. The $0.1 million working capital adjustment was recorded as a reduction in goodwill as this represented an adjustment to the purchase price.  In connection with the transaction, Timothy Knight, Prophet’s Chief Executive Officer, President and founder entered into a two-year employment agreement with the Company as Vice President of Technology.

The following table summarizes the preliminary allocation of the purchase price for Prophet and the estimated amortization period for the acquired intangibles and includes the receivable for the working capital adjustment discussed above (the Company has not yet determined the final allocation of the purchase price and accordingly the amounts shown below may differ from the final allocation) (in thousands):

The following unaudited pro forma results of operations for the six months ended June 30, 2005 and three and six months ended June 30, 2004, assumes the purchase of Prophet occurred on January 1, 2004, after giving effect of certain adjustments, including but not limited to, amortization of intangible assets, tax adjustments, and assumes the purchase price has been allocated to the assets purchased and the liabilities assumed based on their values at the date of purchase.  The pro forma results of operations for the three months ended June 30, 2005 is not presented since Prophet is included in the full period. The foregoing unaudited pro forma results of operations are presented for illustrative purposes only and are not necessarily indicative of the operating results that would have occurred if the transaction had been consummated at the dates indicated.  Furthermore, such unaudited pro forma results of operations are not necessarily indicative of future operating results of the combined companies, due to changes in operating activities following the purchase, and should not be construed as representative of the operating results of the combined companies for any future dates or periods.  Pro forma net loss includes amortization of the intangible assets.

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Goodwill & Acquired Intangibles

The changes in the carrying amount of goodwill for the six months ended June 30, 2005 were as follows:

Amortizable Acquired Intangibles

Amortizable acquired intangibles with finite lives as of June 30, 2005 and December 31, 2004 were as follows (in thousands):

For the three and six months ended June 30, 2005, amortization expense was $374,000 and $689,000 as compared to $70,000 and $107,000 for the same period in 2004.

Estimated future amortization expense is as follows (in thousands):

Non-Amortizable Acquired Intangibles

As a result of the Prophet acquisition in January 2005, trademarks and tradenames which are not amortized and have indefinite lives as of June 30, 2005 were $820,000.

Stock-Based Compensation

Through December 31, 2002, the Company accounted for stock-based compensation issued to directors, officers, and employees in accordance with the provisions of Accounting Principles Board (“APB”) Opinion No. 25 Accounting for Stock Issued to Employees, and related interpretations.  Under APB No. 25, compensation expense is recognized if an option’s exercise price on the measurement date is below the fair market value of the Company’s common stock.  The compensation, if any, is amortized to expense over the vesting period.  However, on January 1, 2003, the Company

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adopted the fair value expense recognition method available under SFAS No. 148.  SFAS No. 148 permits recognition on prospective basis whereby any new options granted after January 1, 2003 will be accounted for using the fair value of the option at the date of the grant.  The Company has chosen to make this estimate using the Black-Scholes option pricing model.  The value of the option is amortized ratably into expense over the appropriate vesting period.

For options granted through December 31, 2002, which were accounted for under the provisions of APB No. 25, SFAS No.  123, Accounting for Stock-Based Compensation, requires pro forma information regarding net loss as if the Company had accounted for its stock options granted under the fair value method prescribed by SFAS No. 123.  For purposes of the pro forma disclosures, the estimated fair value of the stock options granted is amortized over the vesting periods of the respective stock options.  The following is the pro forma disclosure and the related impact on the net loss attributable to common stockholders and net loss per common share for the three and six months ended June 30, 2005 and 2004.

The fair value of options granted were estimated using the Black-Scholes option pricing model with the following assumptions (no options were granted in the three months ended June 30, 2005 and 2004):

Comprehensive Loss

Supplemental information on comprehensive loss is as follows:

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Termination of CNBC Agreement

On May 2, 2005, the Company entered into an agreement with CNBC, Inc (“CNBC”) one of our co-branding partners, pursuant to which we terminated our relationship with CNBC effective May 9, 2005.  Under the terms of the agreement, all CNBC students were offered the opportunity to transition to the INVESTools brand of investor education products and services.  The CNBC Investor Education co-branded relationship between CNBC and INVESTools has been discontinued.  Commissions of $0.5 million that had been accrued as a result of the original agreement from September 30, 2004 to May 2, 2005 were not required to be paid as part of the termination.  Accordingly, the Company recorded a $0.5 million reversal of partner commissions no longer owed as a result of the agreement.  As part of this termination the Company paid CNBC approximately $0.8 million representing the commissions owed by the Company to CNBC for the quarterly period ended September 30, 2004.

Commitments and Contingencies

Equipment and facilities are leased under various non-cancelable operating leases and capital leases expiring at various dates through the year 2010. In May 2005, the Company commenced a 5-year lease by occupying its new corporate headquarters in Draper, Utah. Such lease has been classified as an operating lease.  In June 2005, the Company entered into a 5-year capital lease for telecommunications equipment for its new corporate headquarters.

Future minimum lease payments under non-cancelable operating leases, related subleases, and capital leases at June 30, 2005, are as follows:

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From time to time the Company is involved in certain legal actions arising in the ordinary course of business.  It is the opinion of management that such litigation will be resolved without a material adverse effect on the Company’s financial position or results of operations.

On July 9, 2004, the Australian Securities and Investment Commission (ASIC) filed a lawsuit against Online Investors Advantage, a wholly-owned subsidiary of the Company (OIA) and Phillip Town, a workshop presenter on behalf of OIA.  The lawsuit, filed in the Supreme Court of Queensland, alleges that (i) OIA failed to provide a financial services guide or other information to attendees at seminars held in Brisbane and Melbourne in July 2004, as otherwise required under the Australian Corporations Act; (ii) failed to provide to the attendees of the Brisbane seminar a warning regarding the provision of general financial advice that was required to be given under the Corporations Act; (iii) engaged in misleading or deceptive conduct at the Brisbane and Melbourne seminars, regarding certain oral representations made by the presenter at the seminars (on behalf of OIA) and regarding certain written representations appearing in the registration form for workshops conducted on behalf of OIA; and (iv) carried on a financial services business, as defined in the Corporations Act, without the required Australian license.  ASIC sought a temporary injunction prohibiting OIA from holding any workshops while the lawsuit is pending.  The court did not grant the injunction but did order OIA to place $0.4 million into escrow for all revenues received from its workshops while the lawsuit is pending.  These amounts are included in current portion of restricted cash in the accompanying Condensed Consolidated Balance Sheets.  ASIC sought to stop OIA from delivering the workshop and to refund to participants the fees paid for the workshop.  In addition, if the court finds in favor of ASIC, the Company could be assessed penalties.  A trial of the proceedings was heard in September 2004, in the Supreme Court of Queensland.  At trial, ASIC abandoned two of its allegations that OIA had engaged in misleading and deceptive conduct.  At the conclusion of the trial the court reserved its decision.  The Company anticipates the court’s judgment at any time.  The Company believes that it has good defenses to the alleged claims and intends to continue to vigorously defend against this lawsuit.  At this time it is not possible to determine the amount of penalties, if any, that may be assessed.  Furthermore, the Company believes that it is not probable that it will have to pay any significant amounts as a result of this proceeding.

On March 4, 2003, a foreign national filed a complaint in the San Diego Superior Court against ZiaSun Technologies, Inc., a wholly-owned subsidiary of the Company (ZiaSun).  The complaint alleges that certain individuals, who are not

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parties in the lawsuit, persuaded the plaintiff to purchase shares of ZiaSun common stock and the complaint also alleges a failure to deliver a stock certificate.  ZiaSun does not have any ownership or control of the third party brokerage house from whom plaintiff claims to have purchased stock.  The plaintiff was seeking unspecified damages for the alleged fraud in the sale of the stock.  On February 9, 2005, the court awarded a summary judgment in favor of the Company.

In December 2004, a vendor of the Company sued for collection of a disputed accounts receivable.  The vendor and the Company are in discussions regarding a resolution of the claim.  The Company believes that this will be resolved without material adverse effect on the Company.

The Company establishes contingent liabilities when a particular contingency is probable and estimable.  For contingencies noted above the Company has accrued amounts considered probable and estimable.  The Company is not aware of pending claims or assessments, other than as described above, which may have a material adverse impact on the Company’s financial position or results of operation.

Net Loss Per Share

Basic net loss per share is computed using the weighted-average number of common shares outstanding during the period.  Diluted net loss per share is computed using the weighted-average number of common shares and dilutive common stock equivalents outstanding during the period.  All common stock equivalent amounting to 2.3 million for the three and six months ended June 30, 2005 and 2.0 million for the three and six months ended June 30, 2004 are excluded from the computation because their effect is anti-dilutive.

Recently Adopted Accounting Standards

FASB Interpretation No. 47, Accounting for Conditional Asset Retirement Obligations ( “FIN 47”) an interpretation of FASB Statement No. 143, Accounting for Asset Retirement Obligations (“SFAS 143”), clarifies the term conditional asset retirement obligation as used in SFAS 143. The term refers to a legal obligation to perform an asset retirement activity in which the timing and (or) method of settlement are conditional on a future event that may or may not be within the control of the entity. The obligation to perform the asset retirement activity is unconditional even though uncertainty exists about the timing and (or) method of settlement. Thus, the timing and (or) method of settlement may be conditional on a future event. Accordingly, an entity is required to recognize a liability for the fair value of a conditional asset retirement obligation if the fair value of the liability can be reasonably estimated. The fair value of a liability for the conditional asset retirement obligation should be recognized when incurred – generally upon acquisition, construction, or development and (or) through the normal operation of the asset. Uncertainty about the timing and (or) method of settlement of a conditional asset retirement obligation should be factored into the measurement of the liability when sufficient information exists. FIN 47 is effective for fiscal years ending after December 15, 2005. The Company believes that the adoption of FIN 47 will not have a material impact on the Company’s financial condition, results of operations or cash flows.

In May 2005, FASB issued FASB Statement No. 154, Accounting Changes and Error Corrections – a replacement of APB No. 20 and FAS No. 3 (“SFAS 154”). SFAS 154 replaces APB Opinion No. 20, Accounting Changes, and FASB Statement No. 3, Reporting Accounting Changes in Interim Financial Statements, and changes the requirements for the accounting for and reporting of a change in accounting principle. SFAS 154 is effective for accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005. The Company believes the adoption of SFAS 154 will not have a material impact on the Company’s financial condition, results of operations or cash flows.

In December 2004, the FASB issued SFAS No. 123R, Share-Based Payment.  SFAS No. 123R is a revision of SFAS No. 123, Accounting for Stock-Based Compensation.  SFAS No. 123R supersedes APB Opinion No. 25, Accounting for Stock Issued to Employees, and its related implementation guidance.  SFAS No. 123R establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services.  It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity’s equity instruments or that may be settled by the issuance of those equity instruments.  SFAS No. 123R focuses

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primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions.  SFAS No. 123R requires that the cost resulting from all share-based payment transactions be recognized in the financial statements.  It also establishes fair value as the measurement objective in accounting for share-based payment arrangements and requires all entities to apply a fair-value-based measurement method in accounting for share-based payment transactions with employees.  The provisions of this statement are effective for the Company’s interim and annual periods beginning January 1, 2006.  The Company is still assessing the impact, if any, SFAS No. 123R will have on the Company’s financial statements.

In December 2004, the FASB issued SFAS No. 153, Exchanges of Nonmonetary Assets, an amendment of APB Opinion No. 29.  The amendments made by SFAS No. 153 are based on the principle that exchanges of nonmonetary assets should be measured based on the fair value of the assets exchanged.  The amendment also eliminates the narrow exception for nonmonetary exchanges of similar productive assets and replaces it with a broader exception for exchanges of nonmonetary assets that do not have commercial substance.  The provisions of SFAS No. 153 are effective for nonmonetary asset exchanges occurring in fiscal periods beginning after June 15, 2005.  The Company believes the adoption of SFAS No. 153 will not have a material impact on the Company’s financial condition, results of operations or cash flows.

In November 2004, the FASB issued SFAS No. 151, Inventory Costs, an amendment of ARB No. 43, Chapter 4, which would be effective for inventory costs incurred during fiscal years beginning after June 15, 2005.  The amendments made by SFAS No. 151 will improve financial reporting by clarifying that abnormal amounts of idle facility expense, freight, handling costs, and wasted materials (spoilage) should be recognized as current-period charges and by requiring the allocation of fixed production overheads to inventory based on the normal capacity of the production facilities.  The Company believes the adoption of SFAS No. 151 will not have a material impact on the Company’s financial condition, results of operations or cash flows.

Item 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

Business Overview

INVESTools provides a series of investor education courses for the self-directed individual investor in the stock, option and currency markets.  The INVESTools Method^TM of investor education is based on a 5 Step Investing Formula that covers searching for a quality investment, fundamental analysis of the investment, technical analysis of the investment, portfolio management techniques and industry group analysis.  The primary course materials are built around a patented integration of investing processes, Web-based analytical tools and live, distance and online instruction, support and student service.  Upon completion of the primary 5 Step Investing Formula course materials, students are offered continuing education products that cover basic options, advanced options, advanced technical analysis, primary currency trading and active investing courses in stock, options and currencies in discounted, bundled offerings or as individual products to meet each student’s needs based on their current level of expertise and education.  We have more than 182,000 course graduates and 68,200 active subscribers to our Investor Toolbox websites, and 4,500 subscribers to Prophet.net, establishing INVESTools as one of the most widely recognized investor education companies.

Restatement

In our 2004 Annual Report, we restated our Consolidated Financial Statements as of and for the years ended December 31, 2002 and December 31, 2003, and for the first three quarters of 2004.  The accompanying Condensed Consolidated Financial Statements present restated results as of and for the three and six months ended June 30, 2004.  Further explanations of the restated Financial Statements can be found in the audited consolidated financial statements for the year ended December 31, 2004 included in our Annual Report on Form 10-K/A.

Concentration Risk

The Company currently accesses approximately 72% of our revenue through our co-branding (Business Week) and co-marketing partners (Success Magazine and Money in Training) relationships.  The loss of one of these partners could have a material adverse effect on our financial performance in the short-term.  On May 2, 2005, we entered into an agreement with CNBC, Inc. (“CNBC”), one of our co-branding partners, pursuant to which we terminated our relationship with CNBC effective May 9, 2005.  Under the terms of the agreement, all CNBC students were offered the opportunity to transition to the INVESTools brand of investor education products and services.  The CNBC Investor Education co-branded relationship between CNBC and INVESTools has been discontinued.  Commissions of $0.5 million that had been accrued as a result of the original agreement from September 30, 2004 to May 2, 2005 were not required to be paid as part of the termination.  Accordingly, we recorded a $0.5 million reversal of partner commissions no longer owed as a result of the agreement.  As part of this termination,  we paid CNBC approximately $0.8 million representing the commissions owed by us to CNBC for the quarterly period ended September 30, 2004.

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Acquisition of Prophet Financial Systems

In January 2005, we acquired Prophet Financial Systems (“Prophet”), a California corporation located in Palo Alto, for $7.9 million in cash.  Prophet creates Web-based products that enable active investors to use technical analysis to trade more profitably.  We acquired Prophet to add more functionality to our Investor Toolbox website as well as to attract and retain new and existing customers.  At closing, the sellers received a cash payment of $7.9 million. In addition, we incurred $0.6 million of costs related to the acquisition. During the three months ended June 30, 2005 we recorded a $0.1 million receivable from the shareholders of Prophet as a result of a working capital adjustment provided for in the merger agreement for a total adjusted purchase price of $8.4 million. The $0.1 million working capital adjustment was recorded as a reduction in goodwill as this represented an adjustment to the purchase price. In connection with the transaction, Timothy Knight, Prophet’s Chief Executive Officer, President and founder, entered into a two-year employment agreement to become our Vice President of Technology.

Revenue

In the table above, sales transaction volume (“STV”), which is a non-GAAP measure, represents sales generated in each period before the impact of recognition of deferred revenue from prior periods and the deferral of current period sales.  We believe that STV before changes in deferred revenue is an important measure of business volume. See “Cost of Revenue” below for a further discussion of STV.

In the table above, we have reclassified certain amounts to different categories to be more reflective of the method in which the education is consumed by the student. Certain amounts related to advanced product workshops were reclassified from home study products to workshops and initial subscriptions were reclassified into their own category from workshops. The three and six months ended June 30, 2004 amounts have been reclassified to conform to the current period’s presentation.

In the table above, initial education revenues consists of the initial sales to students at the initial workshops and sales to new students via our telesales groups. Once the student completes this initial education, which consists primarily of the 5-Step Investing Formula course, they are considered a graduate. Continuing education revenues consists of sales of advanced products and web time renewals sold to graduates.

Three Months Ended June 30, 2005 Versus Three Months Ended June 30, 2004:

Workshops:

Initial workshops sales decreased by $0.8 million for the quarter ended June 30, 2005, when compared to the same period in 2004, as a result of the revised agreement with one of our co-marketing partners as of August 2004; whereby the partner sells initial workshops at their preview events for which INVESTools records no revenue.  The revised agreement was entered into in order to incent the co-marketing partner to aggregate more students, which would be candidates for continuing education sales. Additionally, on May 2, 2005, we entered into an agreement with CNBC, one of our co-branding partners, pursuant to which we terminated our relationship with CNBC effective May 9, 2005.  This termination resulted in no initial workshop sales under the CNBC brand during the quarter ended June 30,

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2005. These decreases were partially off set by an increase in workshop revenues resulting from the expansion of the INVESTools’ branded products marketed through Direct Response Television (DRTV).

Sales of our continuing education workshop sold at initial workshops and by our telesales groups increased $4.2 million for the quarter ended June 30, 2005, when compared to the same period in 2004, as a result of an increase in the number of graduates purchasing continuing education products, especially the Program of High Distinction and Active Investing Series, which were not available during the second quarter of 2004.

Coaching:

Initial sales of coaching sessions decreased by $0.9 million for the quarter ended June 30, 2005, when compared to the same period in 2004 resulting from coaching sessions no longer being bundled as part of our initial workshop offers, rather it is being offered by our telesales groups as a continuing education offering.

Sales of coaching sessions at workshops and by our telesales groups increased $12.9 million for the quarter ended June 30, 2005, when compared to the same period in 2004, primarily due to an increase in number of graduates purchasing continuing education products, especially the Program of High Distinction and Active Investing Series, which were not available during the second quarter of 2004.  The Program of High Distinction contains five distinctive coaching products and the Active Investing Series consists of 4-days of live coaching related to stocks, options or currency trading.

Home Study:

Initial sales of home study products at our initial workshops and telesales groups decreased $0.4 million for the quarter ended June 30, 2005, when compared to the same period in 2004, due to a shift in sales efforts from initial education to continuing education product offerings resulting from the release of the Program of High Distinction in the third quarter of  2004 and the introduction of the Active Investing Series during 2005, partially offset by the introduction of home study products at initial workshops.

Sales of home study products sold at our workshops and by our telesales groups increased $1.9 million for the quarter ended June 30, 2005, when compared to the same period in 2004, primarily due to an increase in the number of graduates purchasing continuing education products which contain home study components.  The reason for the increase in home study is a result of increases in other bundled continuing education products, primarily resulting from introduction of the Program of High Distinction in the third quarter of 2004.

Initial Web Time Subscriptions and Renewals:

Initial web time subscriptions and renewals sold at initial workshops decreased by $0.1 million for the quarter ended June 30, 2005, when compared to the same period in 2004, as a result of the revised agreement with one of our co-marketing partners as of August 2004; whereby the partner sells initial workshops at their preview events for which INVESTools records no revenue.  The revised agreement was entered into in order to incent the co-marketing partner to aggregate more students, which would be candidates for continuing education sales.  The revised agreements with our co-marketing partner have resulted in increased graduates therefore our telesales groups have focused more sales effort away from initial education to continuing education product offerings.  Thus a $0.1 million decrease in initial web subscriptions sold by our websales groups for the three months ended June 30, 2005.

Web time renewals sold at workshops and by our telesales groups decreased $1.4 million for the quarter ended June 30, 2005, when compared to the same period in 2004, primarily resulting from an increase in retake workshop certificates that are bundled with various renewal sales. The decrease was partially offset by a $0.6 million increase in subscription revenues resulting from the acquisition of Prophet in January 2005.

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Change in Deferred Revenue:

Change in deferred revenue increased $6.6 million for the quarter ended June 30, 2005, when compared to the same period in 2004.  The increase was a result of increased sales of continuing education products, which include coaching sessions, advanced workshops and website subscription renewals.  Revenue from the coaching sessions, advanced workshops and website subscription renewals is deferred and recognized as services to the student are delivered.  The increase in STV was a result of the introduction of the Master Investor Program and Program of High Distinction in 2004 and the Active Investing Series in 2005, which have course lives of 12 months, 24 months and 6 months, respectively.  These programs have caused us to defer revenue over longer contractual periods when compared to the majority of products that were sold during the three months ended June 30, 2004, which only had 6 to 12 month contractual lives.  As we execute our lifetime value of the student strategy, more of the sales will be in advanced products or continuing education, where more revenue is deferred over longer contractual periods.

Six Months Ended June 30, 2005 Versus Six Months Ended June 30, 2004:

Workshops:

Initial workshops sales decreased by $3.7 million for the six months ended June 30, 2005, when compared to the same period in 2004, as a result of the revised agreement with one of  our co-marketing partners as of August 2004; whereby the partner sells initial workshops at their preview events for which INVESTools records no revenue.  The revised agreement was entered into in order to incent the co-marketing partner to aggregate more students, which would be candidates for continuing education.  Additionally, on May 2, 2005, we entered into an agreement with CNBC, Inc (“CNBC”) one of our co-branding partners, pursuant to which we terminated our relationship with CNBC effective May 9, 2005.  This termination resulted in no initial workshop sales under the CNBC brand during the six month period ended June 30, 2005. These decreases were partially offset by an increase in workshop revenues resulting from the expansion of our INVESTools’ branded products marketed through Direct Response Television (DRTV).

Sales of our continuing education products sold at workshops and by our telesales groups increased $9.2 million for the six months ended June 30, 2005, when compared to the same period in 2004, as a result of an increase in the number of graduates purchasing continuing education products, especially the Program of High Distinction and Active Investing Series which, were not available during the second quarter of 2004.

Coaching:

Initial sales of coaching sessions decreased by $2.4 million for the six months ended June 30, 2005, when compared to the same period in 2004 resulting from coaching sessions no longer being bundled as part of our initial workshop offers, rather it is being offered by our telesales groups as a continuing education offering.

Sales of coaching sessions at continuing education workshops and by our telesales groups increased $24.5 million for the six months ended June 30, 2005, when compared to the same period in 2004, primarily due to an increase in the number of graduates purchasing continuing education products to our alumni students, especially the Program of High Distinction and Active Investing Series which were not available during the first six months of 2004.  The Program of High Distinction contains five distinctive coaching products and the Active Investing Series, consists of 4-days of live coaching related to stocks, options or currency trading.

Home Study:

Initial sales of home study products at our initial workshop and by our telesales groups decreased $1.7 million for the six months ended June 30, 2005, when compared to the same period in 2004, due to a shift in sales efforts from initial education to continuing education product offerings resulting from the release of the Program of High Distinction in the third quarter of 2004, partially offset by the introduction of home study products at initial workshops.

Sales of home study products sold at our continuing education workshops and by our telesales groups increased $6.1 million for the six months ended June 30, 2005, when compared to the same period in 2004, primarily due to an increase in the number of graduates purchasing continuing education products which contain home study components.  The reason for the increase in home studies is a full six months of sales of the Masters

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Program during the period ended June 30, 2005 and the introduction of the Program of High Distinction product in the third quarter of 2004.

Initial Web Time Subscriptions and Renewals:

Initial web time subscriptions sold at initial workshops decreased by $0.4 million for the six months ended June 30, 2005, when compared to the same period in 2004, as a result of a revised agreement with one of our co-marketing partners as of August 2004; whereby the partner sells initial workshops at their preview events for which INVESTools records no revenue.  The revised agreement was entered into in order to incent the co-marketing partner to aggregate more students, which would be candidates for continuing education sales.  The revised agreements with our co-marketing partner have resulted in increased graduates therefore our telesales groups have focused more sales efforts away from initial education to continuing education product offerings.  Thus a $0.3 million decrease in initial subscriptions sold by our telesales groups for the six months ended June 30, 2005.

Web time renewals sold by our telesales group decreased by $1.0 million for the six months ended June 30, 2005, when compared to the same period in 2004, primarily resulting from an increase in retake workshop certificates that are bundled with various renewal sales. The decrease was partially offset by a $0.9 million increase in subscription revenues resulting from the acquisition of Prophet in January 2005.

Change in Deferred Revenue:

Change in deferred revenue increased $15.1 million for the six months ended June 30, 2005, when compared to the same period in 2004.  The increase was a result of increased sales of continuing education products, which include coaching sessions, advanced workshops and website subscription renewals. Revenue from the coaching sessions, advanced workshops and website subscription renewals is deferred and recognized as services to the student are delivered.  The increase in STV was a result of the introduction of the Master Investor Program and Program of High Distinction in 2004 and the Active Investing Series in 2005, which have course lives of 12-months, 24-months and 6-months, respectively.  These programs have caused us to defer revenue over longer contractual periods when compared to the majority of products that were sold during the six months ended June 30, 2004, which only had 6 to 12 month contractual lives.  As we execute our lifetime value of the student strategy, more of the sales will be in advanced products or continuing education, where more revenue is deferred over longer contractual periods.

Cost of Revenue

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In the table above, for the three and six months ended June 30, 2005, $2.5 million and $4.5 million related to employee sales commissions were reclassified from partner commissions to payroll cost, respectively.  For the three and six months ended June 30, 2004, $1.1 million and $1.7 have been reclassified to conform to the current period’s presentation, respectively. Additionally, for the three and six months ended June 30, 2005, $0.5 million and $0.8 million for certain employee benefit costs were reclassified from general and administrative payroll costs into cost of revenue payroll costs for the employees directly associated with sales activities, respectively. For the  three and six months ended June 30, 2004, $0.2 million and $0.5 million have been reclassified to conform to the current period’s presentation, respectively.

While we defer a significant portion of our revenues associated with advanced products to future periods,  we recognize costs as they are incurred.  These costs consist of solicitation costs, which include employee sales commissions, partner commissions, credit card fees and materials.  Since these costs relate to actual sales as they are incurred and not as the revenue is recognized, the analysis in the table below provides a better tool for analyzing these costs because the ratios are calculated as a percentage of STV generated in each period.  Refer to the Revenue section above for a complete description of STV.  The calculation of cost of revenue as a percent of STV in the table below is a non-GAAP measure, which management believes provides useful information as it more compares the cost of generating sales with the sales recorded in a period, whether those sales were recognized as revenue currently or deferred until future periods.  Approximately 30 percent of deferred revenue amounts relate to website subscriptions, for which the remaining fulfillment cost represents an allocation of website costs, which are substantially fixed in nature at current subscriber levels.  Another 40 percent of the deferred revenue amount relates to one-on-one coaching sessions, for which the remaining fulfillment cost represents labor cost of less than 15-20% of related coaching revenue.  The balance of deferred revenue corresponds to additional workshops and workshop certificates for our advanced product sales, for which the remaining fulfillment cost represents the incremental costs of the workshop attendees.

Cost of Revenue as a Percent of Total Sales Transaction Volume

Three Months Ended June 30, 2005 Versus Three Months Ended June 30, 2004:

Partner commissions consist of amounts that are paid to co-branding and co-marketing partnerships based on sales achieved through these channels.  The primary reason for the decrease in the amount of partner commissions as a percentage of STV is due to a change in the mix of events, resulting from a decrease in events with our co-branding  partner and an increase in DRTV events, for which partner commissions are not incurred. Additionally, a change in one of our co-marketing agreements during the quarter resulted in decreased partner commissions expense.  Furthermore, as a result of the termination of the relationship with CNBC as a co-branding partner in May 2005, we reversed $0.5 million of accrued partner commissions that were no longer owed to CNBC.

Payroll costs includes employee commissions based on a percentage of sales achieved at each event, wages and the associated employee benefit costs.  The primary reason for the increase in payroll costs as a percentage of revenues was due to increased staffing at workshops to manage the higher volume of students we instructed at those workshops and a change in the commission structure for workshop staff which drove more continuing education sales.

Other costs consist of material costs (including shipping costs), credit card fees, travel expenditures, venue costs and other costs directly related to revenues.  The primary reason for the increase in other costs as a percentage of STV was due to an increase in travel and venue costs, which include attendee food costs,  per event due to an increase in

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workshops and an increase in graduates  attending workshops while the purchases of advanced products remained flat from one of our co-marketing partners in 2005 when compared to the same period in 2004. This resulted in the incremental fulfillment costs associated with these workshops exceeding the incremental revenue generated from the workshops. Other costs as a percentage of STV also increased as a result of increased shipping costs associated with shipping materials to our events and an increase in amortization expense associated with acquired definite-lived intangibles resulting from the acquisitions of Prophet and SES Enhancement Systems, Inc.

Six Months Ended June 30, 2005 Versus Six Months Ended June 30, 2004:

Partner commissions consist of amounts that are paid to co-branding and co-marketing partnerships based on sales achieved through these channels.  The primary reason for the decrease in the amount of partner commissions as a percentage of STV is due to a change in the mix of events, resulting from a decrease in events with our co-branding  partners and an increase in DRTV events, for which partner commissions are not incurred.  Additionally, a change in one of our co-marketing agreements during the quarter resulted in decreased partner commissions expenses.  Furthermore, as a result of the termination of the relationship with CNBC as a co-branding partner in May 2005, we reversed $0.5 million of accrued partner commissions that were no longer owed to CNBC.

Payroll costs include employee commissions based on a percentage of  sales achieved at each event, wages and the associated employee benefit costs.  The primary reason for the increase in payroll costs as a percentage of revenues was  due to increased staffing at workshops to manage the higher volume of students we instructed at those workshops and a change in the commission structure for workshop staff which drove more continuing education sales.

Other costs consist of material costs (including shipping costs), credit card fees, travel expenditures and other costs directly related to revenues.  The primary reason for the increase in other costs as a percentage of STV was due to an increase in (i) travel and venue costs , which include attendee food costs, per event due to an increase in workshops and and increase in graduates attending workshops while the purchases of advanced products decreased from one of our co-marketing partners in 2005 when compared to the same period in 2004, and (ii) material costs associated with an increase in number of workshops generated from one of our co-marketing partners in 2005 when compared to the same period in 2004. The incremental fulfillment costs associated with these workshops exceeded the incremental revenue generated from the workshops.  Additionally, amortization expense associated with acquired definite-lived intangibles increased by $0.5 million resulting from the acquisitions of Prophet and SES Enhancement Systems, Inc.

Selling Expense

In the table above, $0.1 million for the three and six months ended June 30, 2005 related to employee benefit costs were reclassified from general and administrative payroll costs into selling other for those employees directly associated with selling activities. For the three and six months ended June 30, 2004, $0.1 million have been reclassified to conform to the current period’s presentation.

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Three Months Ended June 30, 2005 Versus Three Months Ended June 30, 2004:

Marketing costs increased $2.6 million and 1% as a percentage of STV in the three months ended June 30, 2005 when compared to the same period in 2004, due to $3.0 million in television advertising space associated with our DRTV campaign in 2005, a $0.4 million increase in direct email marketing, a $0.3 million increase in spending for marketing studies and research, offset by a $1.5 million decrease in radio and newspaper advertising, primarily as a result of not advertising for CNBC previews. Other selling expense increased by $0.6 million in the three months ended June 30, 2005 when compared to the same period in 2004, due to $0.2 in increased payroll costs  resulting from a change in the employee commission structure and a $0.4 million increase travel and venue costs as a result of increased number of attendees.

Six Months Ended June 30, 2005 Versus Six Months Ended June 30, 2004:

 Marketing costs increased $5.4 million and 1% as a percentage of STV in the six months ended June 30, 2005 when compared to the same period in 2004, due to $4.1 million in television advertising space associated with the launch of our DRTV campaign in 2005, a $2.0 million increase in direct mail advertising and email advertising and $0.7 million increase in spending for marketing studies and research ,offset by a $1.9 million decrease in radio and newspaper advertising, primarily as a result of not advertising for CNBC previews. Other selling expense increased by $1.0 million in the six months ended June 30, 2005 when compared to the same period in 2004, due to $1.0 million increase in travel and venue costs as a result of increased numbers of attendees.

General and Administrative Expense