Apple
It's official: Apple's first major event of the year will take place on April 20.
Apple is expected to unveil new iPad Pro models at the event after Bloomberg reported that a refreshed version of the company's high-end tablets could debut in the second half of April.
The larger 12.9-inch iPad Pro will come with a new screen that uses MiniLED technology to allow for improved contrast ratios and brightness, according to Bloomberg. But Apple's suppliers are reportedly facing production issues, which could result in a delayed launch. Apple is still expected to announce both iPads regardless, the report says.
The new iPads will also come with an improved processor much like the M1 chip it brought to the latest MacBook Air and MacBook Pro, Bloomberg reported. They may also come with a faster USB-C port that would enable the iPads to connect with more accessories.
Apple sent out invitations for its virtual event just after Siri had revealed the date earlier on Tuesday. When asked when Apple's next event would take place, the virtual assistant replied April 20.
Apple most recently refreshed the iPad Pro in 2020, with the biggest addition being new LiDAR sensors for measuring depth, which greatly improves augmented reality applications. It's unclear if we'll hear about any improvements to Apple's augmented reality technology.
But Greg Joswiak, Apple's senior vice president of marketing, posted a video clip on Twitter showing graphics forming the Apple logo superimposed over Apple Park, potentially hinting at augmented reality updates.
Tweet Embed://twitter.com/mims/statuses/1382004503155634179?ref_src=twsrc%5Etfw
So excited for this one! Only seven more days. 👀 pic.twitter.com/PVJFcESqh8
The iPad has seen increased traction over the past year as remote work and education surged during the pandemic. In the December quarter, Apple's iPad business grew from $5.9 billion to $8.4 billion year-over-year.
The iPad is far from being Apple's biggest business segment in terms of revenue. But the inclusion of features like LiDAR sensors for augmented reality and possibly next-generation displays reiterate that the iPad Pro is critical for Apple when debuting new technologies.
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