Wiland’s Peer-to-Peer Texting is a Smarter Way for Nonprofits to Reach the Right Prospects and Donors, Spark Real Conversations, and Drive Results—Even in a Challenging Fundraising Climate

Wiland, Inc., the leading provider of intelligent data-driven solutions for nonprofit organizations and commercial marketers, today announced the launch of its new Peer-to-Peer (P2P) Texting Solution—developed in partnership with Synergy. This new offering empowers nonprofits to reach new donors and engage their supporters through personalized, two-way conversations, powered by Wiland’s industry-leading donor intelligence and delivered via Synergy’s proven, human-driven outreach solution.

Designed to meet the growing challenges faced by nonprofits—including shrinking donor files, declining donor retention, increased competition for donor attention, and economic uncertainty—Wiland’s P2P Texting Solution enables organizations to cut through the noise and reach the right supporters at the right time with messages that truly resonate.

"Nonprofits need to continuously innovate and find new ways to identify and engage donors," said Mike Gingell, CEO of Wiland, Inc. “Our peer-to-peer texting solution brings together unmatched audience intelligence and high-impact communication to help organizations achieve better results. It’s not just about sending messages—it’s about creating real connections that drive giving, advocacy, and long-term loyalty."

Unlike automated messaging tools, Wiland’s solution leverages Synergy’s P2P solution of live-text agents, enabling nonprofits to initiate authentic, one-to-one conversations with supporters—even when using appended cell numbers. With an average delivery rate of over 92%, Wiland’s P2P campaigns are backed by predictive insights derived from trillions of consumer and donor signals—ensuring messages are directed to those most likely to engage and respond.

Key use cases for the solution include:

• Recruiting new donors and monthly sustainers
• Driving supporters to digital giving catalogs
• Promoting matching challenge campaigns
• Maintaining supporter engagement during market uncertainty

“By combining the power of Wiland’s donor intelligence with Synergy’s campaign execution expertise, we’re offering nonprofits a smarter, faster, and more effective way to connect with the people who matter most,” said Gingell. “It’s a breakthrough solution for mission-driven organizations looking to grow impact and ROI.”

Wiland’s P2P Texting Solution is designed to integrate seamlessly into your fundraising and engagement strategy. Wiland and Synergy will both be exhibiting at the 20^th Annual Bridge to Integrated Marketing and Fundraising Conference in Washington, D.C., July 31 – Aug 1, 2025. You can visit Wiland at Booth #200 and Synergy at Booth #222 in the main conference hall. Team members from both organizations will be available to discuss how this powerful new solution can help your nonprofit build stronger donor relationships and drive better results through personalized, data-driven outreach.

About Wiland, Inc.

Wiland, Inc. is the marketing data and audience company that leading brands and nonprofits trust to deliver unparalleled predictive intelligence. Wiland’s products enable clients to maximize performance and ROI across all addressable marketing channels. Headquartered in Niwot, Colorado, Wiland serves thousands of clients across the nonprofit, retail, financial services, media, and travel industries.

About Synergy

Synergy is a leading provider of phone-based donor engagement solutions for nonprofit organizations. From call center solutions and innovative peer-to-peer text messaging to Mid-Level Donor Engagement, Synergy specializes in helping mission-driven clients build donor loyalty and grow sustainable revenue.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250722383601/en/

“This isn’t just another texting tool—it's a breakthrough in donor engagement, powered by the smartest data in the industry.” — Mike Gingell, CEO, Wiland, Inc.