Stayterra Launched as Premier Vacation Rental Management Collection

Stayterra Collection Includes the Prime Vacations Portfolio of Brands in Anna Maria Island, Sarasota, Lido Key and Siesta Key, Recently Named the No. 1 Beach in the U.S. by Tripadvisor's 2025 Travelers’ Choice Awards

Led by Industry Veteran Mary Lynn Clark as CEO, Stayterra Will Operate a Collection of Leading Vacation Rental Brands in Top Destinations Across America

Stayterra is Backed by Garnett Station Partners, a Principal Investment Firm That Partners with Experienced and Entrepreneurial Management Teams to Build Valuable Growth Companies

Garnett Station Partners (“Garnett Station” or “GSP”) today announced the launch of Stayterra, a newly formed premier vacation rental management collection focused on providing best-in-class property management for owners and seamless, elevated experiences for guests in highly sought-after destinations throughout America.

Created with the goal of uniting a collection of leading vacation rental brands under one network, Stayterra is committed to delivering outstanding customer service, personalization and professionalism to position itself as the premier vacation rental company of choice for homeowners and guests. Stayterra is led by hospitality and vacation rental industries veteran Mary Lynn Clark, who has held leadership positions at Wyndham Vacation Rentals, Marriott Vacations Worldwide and The Ritz-Carlton Destination Club.

The Stayterra collection includes Prime Vacations, a leading vacation rental management company based in Bradenton, Florida that manages over 1,000 properties across multiple independent brands on Anna Maria Island, Siesta Key, Lido Key and in the surrounding Sarasota area. Every Stayterra partner brand is a trusted member of the communities in which it operates and brings decades of localized experience to uniquely elevate the Stayterra collection.

Stayterra’s unified approach and commitment to excellence creates a distinctive opportunity for guests to feel confident that any vacation booked through one of Stayterra’s premium brands will be a personalized, hassle-free stay, guided by in-depth local knowledge and dedicated teams on the ground. The collection also provides owners with a sense of trust that every brand in the Stayterra network will deliver exceptional property management and care for their homes while maximizing property value.

“I am honored to lead Stayterra as we build the premier vacation rental company of choice — one that blends exceptional service, elevated experiences and deep local expertise for guests with world-class property management services for owners,” said Mary Lynn Clark, Chief Executive Officer of Stayterra. “Through our partnership with Prime Vacations, we have an extensive portfolio of independent, premier brands throughout Florida, including in many of the state’s vibrant and thriving coastal towns that visitors return to year after year. I look forward to leveraging the Stayterra network to further support each brand’s commitment to their communities and mission to deliver premium vacation rental experiences that showcase everything these beautiful areas have to offer.”

“We launched Stayterra because we see significant opportunity in the fragmented vacation rental market and recognize the importance of thoughtfulness, personalization and excellence in the hospitality industry,” said Rafi Haramati, Principal at Garnett Station. “We are fortunate to have developed a great partnership with Prime Vacations, and we look forward to leveraging our growth capital and strategic resources to welcome future partners to the collection and realize the strong potential we see in Stayterra.”

Prime Vacations’ multiple independent brands – including AMI Locals, Anna Maria Island Accommodations, Anna Maria Vacations, Siesta Key Luxury Rental Properties, Lido Key Vacations and Tropical Sands Accommodations – provide a personalized approach and decades of local knowledge that make them trusted partners in each of their respective communities. Stayterra is committed to supporting the continued momentum the Florida tourism industry is experiencing, including to Siesta Key Beach, which recently ranked as the No. 1 beach in the U.S. and the No. 4 beach in the world by Tripadvisor's 2025 Travelers’ Choice Awards.

About Stayterra

Stayterra is a premier vacation rental management collection committed to providing best-in-class property management for owners and seamless, elevated experiences for guests in top destinations across America. Stayterra is made up of a collection of premier vacation rental brands that are focused on delivering outstanding customer service, guided by professional teams acting with integrity, thoughtfulness and an unparalleled passion for hospitality. Stayterra is trusted by property owners to care for their homes and by guests to create exceptional vacation experiences. For more information, please visit stayterravaca.com.

About Garnett Station Partners

Garnett Station Partners is a principal investment firm founded in 2013 by Matt Perelman and Alex Sloane that manages over $3.5 billion of assets. Garnett Station partners with experienced and entrepreneurial management teams and strategic investors to build value for its portfolio of growth platforms. The firm draws on its global relationships, operational experience and rigorous diligence process to source, underwrite and manage investments. Core sectors include consumer and business services, health and wellness, automotive, and food and beverage. Garnett Station's culture is based on the principles of entrepreneurship, collaboration, analytical rigor and accountability. For more information, please visit garnettstation.com.

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