Rezolve Ai Joins B2B Online to Host Webinar on Mastering B2B Site Search for Growth

With Expert Speakers from Paradigm B2B, RS Group, B2B eCommerce Association and Coalition Technologies, the Session Will Explore Challenges, Opportunities and Key Strategies of B2B Digital Transformation

GroupBy Inc., a Rezolve Ai company and SaaS-based eCommerce search and product discovery leader, announces its upcoming B2B Masterclass webinar, “From Friction to Revenue: Mastering B2B Site Search For Growth: Why ‘Good Enough’ Search is Costing You Sales – And How to Fix it.” The session, presented in partnership with B2B Online, will take place on Tuesday, April 8, at 1:00 p.m. ET/10:00 a.m. PT.

In ecommerce, search is the critical first step in the buyer journey. It is an area where many businesses face challenges, with 41% of all ecommerce sites performing below an acceptable standard for ecommerce search UX. As B2B buyers increasingly approach sellers with the high expectations once reserved for B2C shopping experiences, retailers must adapt to ensure long-term success. A great search experience can help companies stand out from the crowd and meet their sales goals. This B2B Masterclass webinar will showcase the tactics and tools needed to achieve that.

During the webinar, Rezolve Ai’s Director of Product, Arv Natarajan, will join Andy Hoar, CEO of Paradigm B2B; Hannah Foley, VP Digital Products & Platforms at RS Group; Jason Hein, Global Director, Product Content and Search at the B2B eCommerce Association; and Jordan Brannon, President of Coalition Technologies. Together, this expert panel will explore key complexities of B2B products and customer types and share insights on the strategies and tools modern B2B ecommerce companies need to succeed.

Key takeaways from the session will include:

• The unique challenges of B2B, including complex products, diverse customers, and high stakes.
• Why search matters as the critical first step in the buyer journey, and what differentiates out-of-the-box vs. premium search.
• The evolution of digital discovery: From part number searches to semantic understanding and AI-driven personalization.
• The role of search in bridging the gap between what salespeople do offline and what websites can do online.

"With its complex products and enormous catalogs, the B2B buying process has long been limited by search technologies that can’t adequately or efficiently address common queries. Customers used to accept those challenges, but now that millennials and Gen Z make up the majority of B2B buyers, that’s changed,” shares Arv Natarajan, Director of Product at Rezolve Ai. “Today’s buyers want digital processes, and they won’t settle for search experiences that are less convenient than what they’re used to in B2C. To win and retain customers, B2B retailers must invest in AI-first tools that deliver fast, accurate and pleasant buying experiences.”

This session is the first in a two-part B2B Masterclass series with B2B Online. Later this year, the expert panel will reconvene to discuss how retailers can create a connected commerce experience and justify investing in AI search technology to their stakeholders.

GroupBy's ecommerce Search and Product Discovery Platform powered by Google Cloud Vertex AI Search for Commerce is the first to market to offer retailers and wholesalers access to Google Cloud’s next-generation search engine that utilizes state-of-the-art trained ML and AI algorithms. Built for ecommerce use cases, Google's next-generation search engine is trained on 1.8 trillion events, gathering 85 billion new events per day from its entire product suite. With access to all this data, it can deliver outstanding digital experiences and possesses the most comprehensive understanding of user intent.

To learn more about the panel and to register, click here.

About GroupBy Inc.

Founded in 2013, GroupBy, a Rezolve Ai company, is an eCommerce Search and Product Discovery SaaS technology provider that powers some of the largest B2B and B2C brands. GroupBy’s AI-first composable platform is bringing next-generation search technology to retailers worldwide, helping to bridge the gap between consumer and merchant. Powered by Google Cloud Vertex AI Search for Commerce, the platform consists of Data Enrichment, Search and Recommendations, Merchandising, and Analytics and Reporting providing eCommerce merchants with access to a powerhouse of products and services designed to enhance the digital customer experience. Built on AI fundamentals, the GroupBy platform is transforming eCommerce merchandising from rule-based to revenue-generating, optimizing productivity and efficiencies, and reducing time to market - allowing retailers, wholesalers and distributors to focus on business strategic initiatives that drive revenue. To learn more about how GroupBy is shaping the future of eCommerce visit www.groupbyinc.com and follow us on LinkedIn, Twitter and Instagram.

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