61% of Americans who plan on taking a ski getaway this year are making up for canceled trips—and here’s where they’re headed
Vacasa, North America’s leading vacation rental management platform, released its Best Places to Ski report today, highlighting the six most in-demand destinations based on searches last month using the ski-in-ski-out amenity filter on Vacasa.com.
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Big Sky, Montana, one of Vacasa's most-searched ski destinations this winter. (Photo: Business Wire)
Within the report are also findings from Vacasa’s recent survey*, which discovered that 61% of Americans planning a ski or snowboarding trip this winter are rebooking getaways they had to previously postpone due to COVID-19 or other factors. The survey also found that 34% of participants prioritize exploring new ski and snowboarding areas when choosing a mountain for their upcoming trip.
To help narrow down the options, Vacasa sorts the top ski-in-ski-out destinations into splurge and wallet-friendly categories—after all, affordability ranks as another top priority for Americans when deciding which slopes to travel to. Though not every group is budget-conscious: a third of Gen Z and Millennials gearing up for a ski trip this winter say they’re going to bigger and better destinations than they’ve visited before.
From previous winter Olympic venues in British Columbia to more accessible slopes on the East Coast, these are the six most-searched ski destinations:
Splurge-Worthy Getaways:
- Whistler, British Columbia
- Big Sky, Montana
- Park City, Utah
Budget-Friendly Getaways:
- Breckenridge, Colorado
- Sugar Mountain, North Carolina
- Steamboat Springs, Colorado
And for those looking to shred in the upper right corner of the U.S., check out Vacasa’s ski-accessible vacation rentals in the Adirondack Mountains or at the base of Killington, aka "the beast of the east.”
*Allison+Partners Research + Insights surveyed 1,000 individuals over the age of 18 in the United States. The survey was fielded using the Qualtrics Insight Platform, and panel was sourced from Lucid. Fielding was executed in August 2021.
About Vacasa
Vacasa is the leading vacation rental management platform in North America, transforming the vacation rental experience by integrating purpose-built technology with expert local and national teams. Homeowners enjoy industry-leading financial returns on one of their most valuable assets, delivered by the company’s unmatched technology that adjusts rates in real time to maximize revenue. Guests can relax comfortably in Vacasa’s 30,000+ homes across more than 400 destinations in North America, Belize and Costa Rica, knowing that 24/7 support is just a phone call away. In addition to enabling guests to search, discover and book its properties on Vacasa.com and the Vacasa Guest App, Vacasa provides valuable, professionally managed inventory to top channel partners, including Airbnb, Booking.com and Vrbo.
For more information, visit https://www.vacasa.com/press.
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Contacts
Allison Ferre
allison.ferre@vacasa.com
