The Turkish-born home and lifestyle brand concludes its Oxford Street pop-up with strong consumer engagement, positioning the format as a scalable model for future

LONDON, UK / ACCESS Newswire / January 6, 2026 / Following the successful conclusion of its Oxford Street pop-up, Turkish home and lifestyle brand Karaca has reinforced its position as a rising player in the UK and European retail landscape. Open from 11-31 December, the short-term "phygital" store welcomed thousands of local and international visitors, offering a hands-on introduction to Karaca's homeware, cookware, tableware, and small kitchen appliances. Over the course of the pop-up, the store hosted a total of roughly 40,000-60,000 visitors, with an average daily footfall of 2,000-3,000 people. Approximately 40% of visitors were UK-based customers, while 60% were international tourists and global shoppers.

(KARACA Earth Collection Cupid)

Located on one of the busiest shopping streets in the world during the peak year-end retail season, the pop-up served as a real-world testing ground for Karaca's future-facing retail strategy, blending physical product discovery with digital storytelling, experiential retail, and inclusive design.

The Oxford Street activation builds on Karaca's existing UK presence, which includes permanent stores at Tottenham Hale Retail Park and Westfield London, as well as a dedicated UK e-commerce platform. Insights gathered from the pop-up will inform upcoming store openings in Birmingham and selected European cities.

"This pop-up was not only about visibility, it was about listening," said Ömer Barbaros Yiş, General Manager of Karaca Global. "Oxford Street allowed us to meet customers from different cultures, observe how they interact with our products, and validate our belief that design, material innovation, and everyday rituals resonate strongly in the UK market."

A pilot format with measurable impact

The Oxford Street pop-up functioned as a pilot for Karaca's wider UK and European growth strategy. Throughout the three-week period, the brand observed strong engagement across its signature collections, including Fine Pearl dinnerware, Swiss Crystal and Plasma Steel cookware, 316+ cutlery, and the Hatır Perfetto coffee machine.

During the pop-up period, the most popular products and collections included the Galactic and Cupid dinner sets from Karaca's Earth Collection, the Plasma Cookware range produced with advanced plasma technology for non-burning, non-stick performance, the Swiss Crystal-reinforced Almond non-stick cookware series, and Karaca's thermos products, which were offered with a personalised name-engraving experience or visitors.

Digital touchpoints, interactive product storytelling, and in-store gamified journeys encouraged visitors to explore the full range, from tableware to coffee rituals, while driving dwell time and repeat visits.

A central coffee experience area, operated by deaf and hard-of-hearing baristas, became one of the most talked-about elements of the store. The initiative highlighted Karaca's commitment to accessibility and inclusive retail, while creating a welcoming social space that blurred the lines between store, showroom, and café.

On average, approximately 200 coffees were served per day in the coffee experience area.

Karaca's pop-up insights to long-term retail decisions

Customer feedback, sales performance, and behavioral data collected during the pop-up will directly inform Karaca's future retail decisions in the UK and Europe. The brand reports particularly strong interest from first-time UK customers, international tourists, and design-focused shoppers seeking premium yet accessible home products.

Beyond store location considerations, the pop-up experience provided valuable insights into the interests, expectations, and product preferences of visitors from different countries. These insights will play a guiding role, particularly in future product portfolio and assortment decisions.

"The success of this pop-up confirms that Karaca's brand values translate well beyond its home market," Yiş added. "It gives us confidence to scale this format and continue investing in markets where consumers value quality, longevity, and thoughtful design."

While the format appears scalable across suitable European locations, the experience has also inspired Karaca to explore more innovative approaches to the pop-up retail concept. Building on the learnings from Oxford Street, the brand aims to bring a refreshed and reimagined pop-up model to life in 2026. Based on the data collected, Berlin and Paris are currently being evaluated as priority cities for future pop-up activations.

About Karaca

Founded in Istanbul in 1973, Karaca is a homeware and lifestyle brand offering a wide range of products from dinnerware, cookware and kitchenware to small kitchen appliances, textiles, and home décor. Karaca serves customers in multiple countries through its retail stores, sales points and online platforms, combining design, quality, and accessible premium positioning to help people enjoy their homes more.

Karaca UK
Website: https://www.karaca.co.uk
Instagram: @karacaunitedkingdom
Email: info@karaca.co.uk

SOURCE: Karaca UK