Poland - 30 December, 2025 - FunkyMEDIA, an SEO/SEM/AI agency, announces the continued expansion of its offering for B2B clients operating in AI-ready and AI-first models. The agency supports businesses across the full visibility and demand lifecycle—from search visibility strategy and PPC campaigns to reputation and demand building through Brand Mentions (online mentions of a brand). FunkyMEDIA consistently develops an approach where data, automation, and AI-prepared content form the foundation for lead generation and competitive advantage.

“B2B can no longer think about visibility solely as a position in Google. Customers make decisions based on signals from many sources: search engines, AI, industry media, communities, and recommendations. We bring this together—we build an AI-first Growth System in which SEO/SEM and Brand Mentions work together to drive the sales pipeline.” — FunkyMEDIA Strategy Team

FunkyMEDIA in Numbers (AI-First Model for B2B)

Scale and results (publication-ready examples):

• 60–180 days – typical window in which B2B projects show stable growth trends (SEO + Brand Mentions + SEM)

• +35% to +120% – organic traffic growth over 6–12 months in AI-ready content and domain authority projects

• -12% to -38% – reduction in cost per lead (CPL) after aligning SEO/SEM with remarketing and expert content

• 2.3× – average increase in Top 10 keyword count through topic silos, internal linking, and entity SEO

• +40% – increase in branded search share following Brand Mentions implementation and industry distribution (6–9 months)

What “AI-Ready” and “AI-First” Mean in PracticeAI-Ready

FunkyMEDIA prepares companies so that content, site structure, and external signals are readable not only for classic search engines but also for language-model-based systems through:

• Structured entities and topics (entity SEO, industry glossaries, definitions, relationships)

• Intent-driven content using the problem → solution → proof → implementation model

• Structured data, information architecture, helpful content, and E-E-A-T

• A consistent online brand footprint, including Brand Mentions

AI-First (Growth Strategy)

An approach where AI and automation support the entire process:

• Data audits and topic planning (topic clusters)

• Editorial-standard content production with expert QA

• Optimization of SEM campaigns, feeds, creatives, and landing pages

• Monitoring of SEO visibility, AI visibility, mentions, reputation, and conversions

FunkyMEDIA Services: SEO, SEM, AI, and Brand Mentions

1) B2B SEO (AI-Ready SEO)

• Topical authority and entity SEO strategies

• Topic clusters and pillar pages

• Technical SEO (CWV, indexation, logs, crawl budget)

• Link building and digital PR with an industry-context focus

2) SEM / PPC (AI-Assisted Performance)

• Search campaigns, remarketing, and lead generation

• Landing page and messaging tests (CRO)

• Reporting and attribution systems (B2B: MQL, SQL, pipeline)

3) Brand Mentions – A Key Accelerator

• Awareness and trust building across industry forums, media, communities, expert directories, and publications

• Strengthening branded queries, reputation, and algorithmic signals

• Content distribution including case studies, expert commentary, and citations

4) AI Consulting (AI-First for B2B Marketing)

• Processes and playbooks for lead-driven content and campaigns

• Implementation of prompting standards, quality control, and content governance

• Training for marketing and sales teams

FunkyMEDIA and YouTube: Brand Mentions Education

FunkyMEDIA actively promotes Brand Mentions through its YouTube channel, publishing educational materials that demonstrate:

• How mentions influence demand and trust in B2B

• How to combine SEO, Brand Mentions, and SEM in practice

• How to measure impact using branded searches, share of discussions, and pipeline metrics

Case Studies (B2B): AI-Ready and AI-First Implementations

The following examples are anonymized and press-ready.

Case Study 1: B2B SaaS (Finance Teams)

Goal: Increase inbound leads and reduce CPL

Actions:

• Rebuilt information architecture around entities

• Created 12 pillar pages and 48 expert articles

• Launched pain-based SEM campaigns with remarketing

• Distributed Brand Mentions in communities and industry publications

Results (6–9 months):

• +78% organic traffic

• +41% increase in branded searches

• -29% CPL

• +34% landing page conversion growth after CRO iterations

Case Study 2: Industrial Manufacturing (B2B, Long Decision Cycle)

Goal: Achieve Top 10 rankings for high-value keywords and strengthen credibility

Actions:

• Technical SEO and indexation improvements

• Expert-proof content covering standards, parameters, and implementation checklists

• Brand Mentions across sources used by engineers and buyers

Results (9–12 months):

• 2.1× increase in Top 10 keywords

• +52% growth in organic visits to product pages

• +18% improvement in lead quality

Case Study 3: Distribution / Wholesale (B2B + Hybrid E-Commerce)

Goal: Grow search market share and protect the brand

Actions:

• Category and filter optimization with CWV improvements

• Long-tail SEO integrated with product campaigns

• Brand Mentions to strengthen industry recognition

Results (6–10 months):

• +39% revenue growth from organic traffic

• -17% PPC cost reduction through improved Quality Score

• +26% increase in branded query share

Media FAQ

1) How do Brand Mentions differ from classic PR?

Brand Mentions are a planned and measurable approach to building online presence that supports demand, credibility, and visibility across SEO and AI-driven channels.

2) Do unlinked mentions still matter?

Yes. They contribute to reputation, recognition, and trust in B2B purchase decisions.

3) What is AI-ready content?

Content that is helpful for users and understandable for search systems through structure, evidence, comparisons, FAQs, and organized entities.

4) How quickly can results be seen?

Initial signals often appear in 30–60 days, growth trends in 60–180 days, and stabilization in 6–12 months.

5) How does FunkyMEDIA measure success?

Metrics include MQL/SQL, CPL, pipeline contribution, landing page conversions, branded searches, and topic-cluster visibility.

6) Is this suitable for every company?

It is most effective for B2B organizations with longer sales cycles and trust-driven decision processes.

About FunkyMEDIA

FunkyMEDIA is an SEO, SEM, AI, and Brand Mentions agency focused on B2B projects operating in AI-ready and AI-first models. The agency combines visibility strategy, performance marketing, and reputation-driven demand building, while also delivering educational initiatives, including Brand Mentions content on YouTube.

Media Contact
Company Name: FunkyMEDIA
Contact Person: Support Team
Email: Send Email
Phone: +48 518 545 599
Country: Poland
Website: http://www.funkymedia.pl