UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                   FORM 11-K

            ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                   FOR THE FISCAL YEAR ENDED DECEMBER 31, 2003

                          COMMISSION FILE NUMBER 1-4171

           THE KELLOGG COMPANY BAKERY, CONFECTIONERY, TOBACCO WORKERS
                  AND GRAIN MILLERS SAVINGS AND INVESTMENT PLAN
                            (Full Title of the Plan)

                                 KELLOGG COMPANY
                                (Name of Issuer)

                               ONE KELLOGG SQUARE
                        BATTLE CREEK, MICHIGAN 49016-3599
                          (Principal Executive Office)



Kellogg Company
Bakery, Confectionery, Tobacco Workers and Grain Millers
Savings and Investment Plan
Index
December 31, 2003 and 2002



                                                                         Page(s)


Report of Independent Registered Public Accounting Firm.....................1

Financial Statements

Statement of Net Assets Available for Benefits..............................2

Statement of Changes in Net Assets Available for Benefits...................3

Notes to Financial Statements.............................................4-8

Supplemental Schedule

Schedule I:  Schedule of Assets (Held at End of Year).......................9

Note:Other schedules required by Section 2520.103-10 of the Department of
     Labor's Rules and Regulations for Reporting and Disclosure under the
     Employee Retirement Income Security Act ("ERISA") of 1974 have been omitted
     because they are not applicable.




            Report of Independent Registered Public Accounting Firm



To the Trustees and Participants of the
Kellogg Company Bakery, Confectionery,
Tobacco Workers and Grain Millers Savings
and Investment Plan



In our opinion, the accompanying statements of net assets available for benefits
and the related statements of changes in net assets available for benefits
present fairly, in all material respects, the net assets available for benefits
of the Kellogg Company Bakery, Confectionery, Tobacco Workers and Grain Millers
Savings and Investment Plan (the "Plan") at December 31, 2003 and 2002, and the
changes in net assets available for benefits for the years then ended, in
conformity with accounting principles generally accepted in the United States of
America. These financial statements are the responsibility of the Plan's
management. Our responsibility is to express an opinion on these financial
statements based on our audits. We conducted our audits of these statements in
accordance with the standards of the Public Company Accounting Oversight Board
(United States) and auditing standards generally accepted in the United States
of America. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements, assessing the
accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

Our audits were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedule of assets (held
at end of year) is presented for the purpose of additional analysis and is not a
required part of the basic financial statements but is supplementary information
required by the Department of Labor's Rules and Regulations for Reporting and
Disclosure under the Employee Retirement Income Security Act of 1974. This
supplemental schedule is the responsibility of the Plan's management. The
supplemental schedule has been subjected to the auditing procedures applied in
the audits of the basic financial statements and, in our opinion, is fairly
stated in all material respects in relation to the basic financial statements
taken as a whole.


/s/ PricewaterhouseCoopers LLP


Battle Creek, Michigan
May 17, 2004



Kellogg Company
Bakery, Confectionery, Tobacco Workers and Grain Millers
Savings and Investment Plan
Statement of Net Assets Available for Benefits
December 31, 2003 and 2002

-----------------------------------------------------------------------------------------------------------------------------------

                                                             2003                2002
                                                                       
Assets
Investments
    Plan's interest in Master Trust                        $ 507,351,218       $ 481,915,045
    Loans to participants                                      6,553,633           6,893,580
                                                      -------------------  ------------------
             Total investments                               513,904,851         488,808,625
                                                      -------------------  ------------------
Total assets                                                 513,904,851         488,808,625
                                                      -------------------  ------------------
Liabilities
Accrued investment service fees                                                       27,765
                                                      -------------------  ------------------
             Total liabilities                                         -              27,765
                                                      -------------------  ------------------
             Net assets available for benefits             $ 513,904,851       $ 488,780,860
                                                      -------------------  ------------------



The accompanying notes are an integral part of these financial statements.



Kellogg Company
Bakery, Confectionery, Tobacco Workers and Grain Millers
Savings and Investment Plan
Statement of Changes in Net Assets Available for Benefits
Years Ended December 31, 2003 and 2002

-----------------------------------------------------------------------------------------------------------------------------------


                                                                      2003                 2002
                                                                               
Contributions
Employer                                                            $   4,973,006        $   4,879,653
Employee                                                               12,209,917           12,131,802
Employee rollovers                                                        203,050              849,629
                                                               -------------------  -------------------
             Total contributions                                       17,385,973           17,861,084
                                                               -------------------  -------------------
Earnings on investments
Plan's interest in income of Master Trust                              47,732,324            6,827,742
Interest income                                                           438,881              521,872
Trustee fees                                                              (57,003)             (89,648)
                                                               -------------------  -------------------
             Total earnings on investments, net                        48,114,202            7,259,966
                                                               -------------------  -------------------
Participant withdrawals                                               (40,376,184)         (36,616,379)
Net transfers between Plans                                                     -             (457,387)
                                                               -------------------  -------------------
Net increase (decrease)                                                25,123,991          (11,952,716)
Net assets available for benefits
Beginning of year                                                     488,780,860          500,733,576
                                                               -------------------  -------------------
End of year                                                         $ 513,904,851        $ 488,780,860
                                                               -------------------  -------------------

The accompanying notes were an integral part of these financial statements.

Kellogg Company
Bakery, Confectionery, Tobacco Workers and Grain Millers
Savings and Investment Plan
Notes to Financial Statements
December 31, 2003 and 2002
--------------------------------------------------------------------------------

1.      Summary of Significant Accounting Policies

        Basis of Accounting
        The Plan operates as a qualified defined contribution plan and was
        established under Section 401(k) of the Internal Revenue Code. The
        accounts of the Plan are maintained on the accrual basis. Expenses of
        administration are paid by the Plan sponsor, Kellogg Company.

        Investments
        All investments are reported at current quoted market values except for
        guaranteed insurance contracts, which are reported at contract value and
        represent contributions made plus interest at the contract rate. These
        contracts are maintained in the Stable Value Fund of the Kellogg Company
        Master Trust.

        The Plan presents in the statement of changes in net assets available
        for benefits the Plan's interest in income of Master Trust, which
        consists primarily of the realized gains or losses on the fair value of
        the Master Trust investments and the unrealized appreciation
        (depreciation) on those investments.

        Allocation of Net Investment Income to Participants
        Net investment income is allocated to participant accounts daily, in
        proportion to their respective ownership on that day.

        Employer Contributions Receivable
        Substantially all of the employer contributions receivable relates to
        employer matching contributions and related investment earnings, earned
        through the year, but which were unpaid by the Plan sponsor at year end.

        Risks and Uncertainties
        The Plan provides for various investment options in several investment
        securities. Investment securities are exposed to various risks, such as
        interest rate, market and credit. Due to the level of risk associated
        with certain investment securities and the level of uncertainty related
        to changes in the value of investment securities, it is at least
        reasonably possible the changes in risk in the near term would
        materially affect participants' account balances and the amounts
        reported in the statement of net assets available for benefits and the
        statement of changes in net assets available for benefits.

        Use of Estimates in the Preparation of Financial Statements
        The preparation of financial statements in conformity with accounting
        principles generally accepted in the United States of America requires
        the Plan's management to make estimates and assumptions that affect the
        reported amounts of net assets available for benefits at the date of the
        financial statements and changes in net assets available for benefits
        during the reporting period. Actual results could differ from those
        estimates.

2.      Provisions of the Plan

        The following description of the Kellogg Company Bakery, Confectionary,
        Tobacco Workers and Grain Millers Savings and Investment Plan (the
        "Plan") is provided for general information purposes only. Participants
        should refer to the Plan document for a more comprehensive description
        of the Plan's provisions.

        Plan Administration
        The Plan is administered by trustees appointed by Kellogg and employees
        represented by the Bakery, Confectionery, Tobacco Workers and Grain
        Millers Union.

Kellogg Company
Bakery, Confectionery, Tobacco Workers and Grain Millers
Savings and Investment Plan
Notes to Financial Statements
December 31, 2003 and 2002
--------------------------------------------------------------------------------

        Plan Participation and Contribution
        Generally, all Kellogg Company hourly employees belonging to the Bakery,
        Confectionery, Tobacco Workers and Grain Millers Union Local Nos. 3-G,
        50-G, 252-G, 274-G and 401-G are eligible to participate in the Plan.

        Subject to limitations prescribed by the Internal Revenue Service,
        participants may elect to contribute from 1 percent to 50 percent of
        their annual wages. Participants were eligible to defer $12,000 in 2003
        and $11,000 in 2002. Effective September 29, 2002, employee
        contributions are matched by Kellogg Company at a 100% rate on the first
        3 percent and a 50 percent rate on the next 2 percent with 12.5 percent
        of the Company match restricted for investment in the Kellogg Company
        stock fund. Prior to September 29, 2002, employee contributions not
        exceeding 5 percent of wages were matched by Kellogg Company at an 80
        percent rate, with 12.5 percent of the Company match restricted for
        investment in the Kellogg Company stock fund. Employees may contribute
        to the Plan from their date of hire; however, the monthly contributions
        are not matched by the Company until the participant has completed one
        year of service.

        Participants of the Plan may elect to invest the contributions to their
        accounts as well as their account balances in various equity, bond,
        fixed income or Kellogg Company stock funds or a combination thereof in
        multiples of one percent.

        Vesting
        Participant account balances are fully vested.

        Participant Loans
        Participants may borrow from their fund accounts a minimum of $1,000 up
        to a maximum equal to the lesser of $50,000 or 50% of their account
        balance. Participants may have only one loan outstanding at any time.
        Loan transactions are treated as transfers between the Loan fund and the
        other funds. Loan terms range from 12 to 60 months, except for principal
        residence loans, which must be repaid within 15 years (or 180 months).
        Interest is paid at a constant rate equal to one percent over the prime
        rate in the month the loan begins. Principal and interest are paid
        ratably through monthly payroll deductions. Loans that are considered to
        be uncollectible at year end result in the outstanding principal being
        considered a hardship withdrawal from the participant's plan account.

        Participant Distributions
        Participants may request an in-service withdrawal of all or a portion of
        certain types of contributions under standard in-service withdrawal
        rules. The withdrawal of any participant contributions which were not
        previously subject to income tax is restricted by Internal Revenue
        Service regulations.

        Participants who terminate employment before retirement, by reasons
        other than death or disability, may remain in the Plan or receive
        payment of their account balances in a lump sum. If the account balance
        is $5,000 or less, the terminated participant will receive the account
        balance in a lump sum or installment payments. Participants are eligible
        to retire from the Company at age 62, upon reaching 55 with 20 years of
        service, or after 30 years of service. Upon retirement, disability, or
        death, a participant's account balance may be received in a lump sum or
        installment payments.

Kellogg Company
Bakery, Confectionery, Tobacco Workers and Grain Millers
Savings and Investment Plan
Notes to Financial Statements
December 31, 2003 and 2002
--------------------------------------------------------------------------------

        Termination
        While the Company has  expressed no intentions to do so, the Plan may
        be terminated at any time.

3.      Income Tax Status

        The Plan administrator has received a favorable letter from the Internal
        Revenue Service dated March 18, 2004 regarding the Plan's qualification
        under applicable income tax regulations. The Plan administrator believes
        the Plan is designed and is currently being operated in compliance with
        the applicable requirements of the Internal Revenue Code.

4.      Kellogg Company Master Trust

        The Plan has an undivided interest in the net assets held in the Kellogg
        Company Master Trust in which interests are determined on the basis of
        cumulative funds specifically contributed on behalf of the Plan adjusted
        for an allocation of income. Such income allocation is based on the
        Plan's funds available for investment during the year.

        Kellogg Company Master Trust net assets at December 31, 2003 and 2002
        and the changes in net assets for the years ended December 31, 2003 and
        December 31, 2002 are as follows:


Kellogg Company
Bakery, Confectionery, Tobacco Workers and Grain Millers
Savings and Investment Plan
Notes to Financial Statements
December 31, 2003 and 2002

-----------------------------------------------------------------------------------------------------------------------------------

Schedule of Net Assets of Master Trust Investment Accounts
                                                                           2003                 2002
                                                                                     
Cash/equivalents
    Interest bearing cash                                               $   12,791,710       $   21,986,590
                                                                     ------------------   ------------------
             Total cash/equivalents                                         12,791,710           21,986,590
                                                                     ------------------   ------------------
Receivables                                                                  1,888,051            2,227,281
                                                                     ------------------   ------------------
General investments
    Long Term U.S. Gov't Securities                                         19,060,041           21,757,942
    Short Term U.S. Gov't Securities                                         5,793,346           19,216,568
    Corporate Debt - Long-Term                                              21,930,624            4,944,928
    Corporate Debt - Short-Term                                              3,665,846            7,262,014
    Corporate Stocks - Common                                               84,130,906           95,922,038
    Commingled Funds                                                       200,998,048          164,020,605
    Shares of Registered Investment Company                                207,592,300          100,512,901
    Guaranteed Investment Contracts                                        664,410,052          674,814,554
                                                                     ------------------   ------------------
             Total general investments                                   1,207,581,163        1,088,451,550
                                                                     ------------------   ------------------
             Total investments                                           1,222,260,924        1,112,665,421
                                                                     ------------------   ------------------
Payables
    Unsettled trades                                                          (167,091)          (6,909,233)
                                                                     ------------------   ------------------
             Total liabilities                                                (167,091)          (6,909,233)
                                                                     ------------------   ------------------
             Net assets                                                $ 1,222,093,833      $ 1,105,756,188
                                                                     ------------------   ------------------
Percentage interest held by the Plan                                             41.5%                43.6%



Kellogg Company
Bakery, Confectionery, Tobacco Workers and Grain Millers
Savings and Investment Plan
Notes to Financial Statements
December 31, 2003 and 2002

-----------------------------------------------------------------------------------------------------------------------------------

Schedule of Changes in Net Assets of Master Trust Investment Accounts
                                                                           2003                 2002

                                                                                   
Transfers from prior Trustees                                          $            -        $  211,752,913
Earnings on investments
    Interest                                                                32,450,775           34,075,591
    Dividends                                                                9,152,649            7,584,737
    Net realized gain (loss)                                                 2,385,239          (14,486,361)
                                                                    -------------------  -------------------
             Total additions                                                43,988,663          238,926,880
                                                                    -------------------  -------------------
Net transfer of assets out of investment account                           (20,635,134)         (25,570,131)
Fees and commissions                                                          (611,058)            (543,969)
                                                                    -------------------  -------------------
             Total distributions                                           (21,246,192)         (26,114,100)
                                                                    -------------------  -------------------
Change in unrealized appreciation (depreciation)                            93,595,174          (36,262,450)
                                                                    -------------------  -------------------
Net change in assets                                                       116,337,645          176,550,330
Net assets at beginning of year                                          1,105,756,188          929,205,858
                                                                    -------------------  -------------------
Net assets at end of year                                              $ 1,222,093,833      $ 1,105,756,188
                                                                    -------------------  -------------------


Kellogg Company
Bakery, Confectionery, Tobacco Workers and Grain Millers
Savings and Investment Plan
Schedule H, Line 4i
Schedule of Assets (Held at End of Year)
December 31, 2003

                                                                                                        Schedule 1
-----------------------------------------------------------------------------------------------------------------------------------

                                                                                            
 (a)                       (b)                                            (c)                                (e)
                                                          Description of Investment Including
               Identity of Issuer, Borrower,                Maturity Date, Rate of Interest,
                 Lessor or Similar Party                   Collateral, Par or Maturity Value          Current Value

         Loans to participants (interest rate                                                         $  6,553,633
          of 5.25% to 13.69%)




                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
trustees (or other persons who administer the employee benefit plan have duly
caused this annual report to be signed on its behalf by the undersigned hereunto
duly authorized.

Date: June 18, 2004             The Kellogg Company - Bakery, Confectionery,
                                Tobacco Workers and Grain Millers Savings
                                and Investment Plan


                                By:  /s/ Jeffrey M. Boromisa
                                ----------------------------------------------
                                        Jeffrey M. Boromisa
                                        Senior Vice President and Chief
                                        Financial Officer, Kellogg Company



                         INDEX TO EXHIBITS TO FORM 11-K

EXHIBIT NUMBER                  DESCRIPTION OF DOCUMENT

23                   Consent of Independent Registered Public Accounting Firm