form425.htm
Filed by Ashland Inc.
Pursuant to Rule 425
Under the Securities Act of 1933
 
Subject Company
Hercules Incorporated
Commission File Number 333-152911
 
 Oct. 1, 2008
TRACKING OUR PROGRESS
 
Issue No. 2
 
 
 
We have to think
differently
 
Much has happened since my last update in August. Most notably, our extended Integration Team is now up and running. On Sept. 8, I hosted a brief orientation for the new team members. We now have approximately 115 Ashland and Hercules people spending a portion of their time on integration activities.
 
The team has made great progress and I am really pleased with the high level of collaboration. We’ve divided our planning work into three phases, which you can read more about later in this update. We have completed Phase 1 and now have baseline data on key processes and activities performed by each function across Ashland and Hercules. In particular, we’re looking for better practices and differences in how we work.
 
As we enter Phase 2, the work is becoming tougher. The goal of Phase 2 is to develop high-level plans for our “to be” operating model. We’re not just looking for ways to combine the two businesses – we’re looking to change the way we do business. We’ll be a different company after we close. We have to think differently about how we do our work. Two priorities for the new company are to provide stronger cash flow and to ensure adequate future capability to build out our specialty chemicals platform through continued investments.
 
 
 
To help focus the extended team’s work through Phases 2 and 3, the Core Team has made some foundational decisions. These range from commercial locations to information technology infrastructure. We’ve also updated our guiding principles. Some examples of both foundational decisions and guiding principles are included in this update.
 
Our top priority remains to keep the businesses running and to continue to grow our volumes and profits. Please remember that whether you are asked to join in integration efforts or to focus on keeping the businesses moving, both roles are equally essential to our success.
 
Thanks for your support,
 
 
Ted Harris
Global Integration Leader
President, Ashland Distribution
     Ted Harris
         
 
 
Foundational decisions

A priority for the Integration Core Team was to agree to some foundational decisions that would help to focus the work of the extended Global Integration Team. Some examples of those decisions include:
 
 
 
Have questions?
Click here for the 
Ashland-Hercules Integration
mailbox
 
 · 
Ashland Water Technologies will be consolidated into Hercules Paper Technologies and Ventures, with its headquarters in Wilmington, Del. (Note: A new name for this combined group will be announced shortly.)
 
 
   ·  The existing Water Technologies business restructuring will continue; however, some of the direction may be modified in conjunction with integration efforts. Fiscal 2009 target savings must still be delivered.  
If you missed the first issue ...
 
Click here to read it online or use the pdf file below.
   ·   Existing systems and tools from either company will be used (i.e. integration plans should not assume investment in new systems).    
   ·   A centralized approach to the supply chain will be adopted.    
         
Integration approach
 
Some of the guiding principles that have been updated to guide integration activities include:
 
   
   ·
Manage integration activities with minimal disruption to business.
   
   ·
Emphasize speed vs. perfection (80/20).
   
   ·
Focus on the goal of integrating the companies and transforming how we work.
 
   ·
Identify and utilize most efficient practices across both organizations.
 
 
   ·
Focus on the ultimate objective to be a cost-competitive specialty chemicals company.
   
   ·
Design the future organization structure to enable a zero-incident culture, full compliance with the law, high ethical standards and minimal impact on the environment.
 
 
 
 
ADDITIONAL INFORMATION
 
In connection with the proposed transaction, Ashland filed a registration statement on Form S-4 (333-152911) with the SEC on August 8, 2008, and amendments to that registration statement on Form S-4/A with the SEC on September 15, 2008 and September 29, 2008, which included amendments to the preliminary proxy statement and prospectus. Ashland and Hercules expect to mail a definitive proxy statement/prospectus to Hercules' shareholders containing information about the merger once the Form S-4 becomes effective. Investors and security holders are urged to read the registration statement on Form S-4 and amendments and the proxy statement/prospectus because they contain important information about the proposed transaction. Investors and security holders may obtain free copies of these documents and other documents filed with the SEC by contacting Ashland Investor Relations at (859) 815-4454 or Hercules Investor Relations at (302) 594-7151, or free copies may also be obtained from Ashland's Investor Relations website at www.ashland.com/investors or Hercules' website at www.herc.com or the SEC's website at www.sec.gov.