FWP

Free Writing Prospectus

Filed pursuant to Rule 433

Registration Number 333-178969

Stifel Financial Corp.

$150,000,000

5.375% Senior Notes due December 2022

Term Sheet

December 18, 2012

 

Issuer:

   Stifel Financial Corp. (NYSE: SF)

Title of Security:

   5.375% Senior Notes due December 2022

Type of Offering:

   SEC Registered

Principal Amount:

   $150,000,000

Trade Date:

   December 18, 2012

Settlement Date (T+3):

   December 21, 2012

Maturity Date:

   December 31, 2022

Optional Redemption:

   Par call on or after December 31, 2015

Expected Ratings:

   S&P: BBB- (Stable)

Coupon:

   5.375% per annum

Interest Payment Dates:

   Each January 15, April 15, July 15 and October 15

First Interest Payment Date:

   April 15, 2013

Price to Public:

   $25.00 per Security

Underwriters’ Discount:

   $0.75 per Security

Price to Issuer:

   $24.25

Proceeds, Before Expenses:

   $145,500,000

CUSIP / ISIN:

   860630 300 / US8606303001

Proposed Listing:

   NYSE

Joint Book-Running Managers:

  

Stifel, Nicolaus & Company, Incorporated

 

Merrill Lynch, Pierce, Fenner & Smith

                     Incorporated

 

Morgan Stanley & Co. LLC

Co-Managers:

  

Keefe, Bruyette & Woods, Inc.

 

JMP Securities LLC

 

US Bancorp Investments, Inc.

Note: A securities rating is not a recommendation to buy, sell or hold securities and may be subject to revision or withdrawal at any time.

The issuer has filed a registration statement, including a prospectus, with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling Stifel, Nicolaus & Company, Incorporated at 1-443-224-1988; Merrill Lynch, Pierce, Fenner & Smith Incorporated toll-free at 1-800-294-1322 or Morgan Stanley & Co. LLC toll-free at 1-866-718-1649.

This pricing term sheet supplements the preliminary form of prospectus supplement issued by Stifel Financial Corp. on December 18, 2012 relating to its Prospectus dated January 11, 2012.