6-K

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


F O R M  6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of August, 2007

POINTER TELOCATION LTD.

1 Korazin Street
Givatayim, 53583
Israel

Indicate by check mark whether the registrant files or will file annual reports under
cover of Form 20-F or Form 40-F.

Form 20-F x Form 40-F o

Indicate by check mark whether by furnishing the information contained in this
Form, the registrant is also thereby furnishing the information to the Commission
pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes o No x

If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): 82-



For Immediate Release

  Pointer Telocation Reports Record Revenues of $11.7 million for the second quarter of 2007

  Gross Profit increased 18.3% in Q2 2007 over Q2 2006 to $4.3 million
  $1.9 million EBITDA in Q2 2007

Givatayim, Israel – August 30th, 2007. Pointer Telocation Ltd. (Nasdaq Capital Market: PNTR; Tel-Aviv Stock Exchange: PNTR), a leading provider of services to insurance companies and car owners, including road-side assistance, towing, stolen vehicle retrieval and fleet management services in Israel, Argentina and Mexico, today reported its financial results for the second quarter of 2007 and the six months ended June 30, 2007.

During the quarter, Pointer continued with its growth strategy and continued to invest in marketing and business acquisitions. The company is targeting new businesses, technologies and on expanding its activities into new territories. A key element in its growth strategy is to build a global sales infrastructure and broaden the scope of its services. This strategy has resulted in operating improvements in Mexico and Argentina and increased total revenues during the six months ended June 30, 2007.

The Cellocator acquisition is expected to close during September 2007, upon the completion of certain closing conditions.

Financial Highlights:

Revenues: Pointer’s revenues for the second quarter of 2007 increased by 15.5%, to $11.7 million from $10.1 million, in the comparable period in 2006. In the first six months of 2007, revenues were $23 million, a 16.4% increase over the same period of 2006. Pointer’s revenues from services in the second quarter and the first six months of 2007 were 75.8% and 74.9%, respectively, of total revenues, as compared with 78.5% and 79.1% in 2006. International activities for the second quarter of 2007 were 11.1% of total revenue compared to 10.2% in the comparable period in 2006.



Gross Profit: For the second quarter of 2007, gross profit increased 18.3% to $4.3 million from $3.6 million in Q2 2006. As a percentage of revenues, gross profit was approximately 36.8% in Q2 2007, as compared to approximately 35.9% in Q2 2006. In the first six months of 2007, gross profit increased 15.2% to $8.4 million from $7.3 million in the first six months of 2006. Gross margin for the first six months of 2007 was 36.3%, compared to 36.7% for the first six months of 2006.

Operating income: Pointer’s operating income was $842 thousand for the second quarter of 2007, compared to operating income of $1.7 million for the second quarter of 2006. In the first six months of 2007, operating income was $1.8 million, compared to $2.7 million for the same period of 2006. The decrease is primarily attributable to one time other income of $1.3 million associated with an agreement signed with a Latin American customer, offset by a $350 thousand impairment of long-lived assets that were recorded in the second quarter of 2006. Excluding this one time income offset by the impairment, operating income in Q2 and first six months of 2007 increased 13% and 4%, respectively, compared to the same periods in 2006.

Minority share: For the second quarter of 2007 and six months ended June 30, 2007, Pointer reported a $270 thousand and $704 thousand minority share in the operations of Shagrir, compared to zero in both periods of 2006. Pointer holds 56.56% interest in Shagrir.

Net loss: Pointer recorded a loss of $388 thousand during the second quarter of 2007, as compared to net income of $665 thousand in the second quarter of 2006. For the first six months of 2007, Pointer recorded a net loss of $568 thousand, compared to net income of $686 thousand in the same period of 2006. The decrease in profitability is primarily attributable to the above mentioned one time net income of $0.9 million.

EBITDA: Pointer’s EBITDA for the second quarter of 2007 and for the first six months of 2007 was $1.9 million and $3.9 million, respectively, as compared to $3.0 million and $4.8 million in the comparable periods of 2006 in which periods the above mentioned one time net income of $0.9 million was included.

Pointer uses EBITDA as a non-GAAP financial performance measurement. EBITDA is calculated by adding back to net income interest, taxes, depreciation, amortization and minority interest. EBITDA is provided to investors to complement results provided in accordance with GAAP, as management believes the measure helps illustrate underlying operating trends in the Company’s business and uses the measure to establish internal budgets and goals, manage the business and evaluate performance. EBITDA should not be considered in isolation or as a substitute for comparable measures calculated and presented in accordance with GAAP. A reconciliation of EBITDA to GAAP measures is included in the financial tables accompanying this press release.



Total Shareholder’s Equity increased during the second quarter of 2007 to $28.7 million, mainly as a result of the proceeds from two private placements.

Danny Stern, Pointer CEO, said: “We are proceeding with our efforts to increase revenues and broaden our technological solutions offerings. These are necessary steps in order to build a strong company with an expanding global presence. We hope to conclude the Cellocator acquisition before the end of the third quarter.”

Conference Call Information:
Pointer’s management will host two conference calls with the investment community today, August 30th , 2007.

The Hebrew conference call will start at 15:30 Israel time (GMT +2, 8:30 EST)

The English conference call will start at 9:30 EST (16:30 Israel time)

To listen to the conference calls, please dial:
From USA: +1-888-642-5032
From Israel: 03-918-0688

A replay of the conference call will be available through August 31st, 2007 on the Company’s website at www.pointer.com.

About Pointer Telocation:
Pointer Telocation Ltd www.pointer.com provides range of services to insurance companies and automobile owners, including road-side assistance, vehicle towing, stolen vehicle retrieval, fleet management and other value added services. Pointer Telocation provides services, for the most part, in Israel, through its subsidiary Shagrir and in Argentina and Mexico through its local subsidiaries. Independent operators provide similar services in Russia and Venezuela utilizing Pointer’s technology and operational know-how.



Safe Harbor Statement

This press release contains forward-looking statements with respect to the business, financial condition and results of operations of Pointer and its affiliates. These forward-looking statements are based on the current expectations of the management of Pointer, only, and are subject to risk and uncertainties relating to changes in technology and market requirements, the company’s concentration on one industry in limited territories, decline in demand for the company’s products and those of its affiliates, inability to timely develop and introduce new technologies, products and applications, and loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the company to differ materially from those contemplated in such forward-looking statements. Pointer undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risks and uncertainties affecting the company, reference is made to the company’s reports filed from time to time with the Securities and Exchange Commission.



POINTER TELOCATION LTD. AND ITS SUBSIDIARIES
 
CONDENSED INTERIM CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands

June 30,
2007

December 31,
2006

Unaudited
 
    ASSETS            
   
CURRENT ASSETS:  
  Cash and cash equivalents   $ 12,552   $ 5,850  
  Trade receivables, net    10,217    8,315  
  Other accounts receivable and prepaid expenses    1,906    1,368  
  Inventories    1,117    1,447  


   
Total current assets    25,792    16,980  


   
LONG-TERM ASSETS:  
  Long-term accounts receivable    187    183  
  Severance pay fund    3,952    3,794  
  Property and equipment, net    7,710    7,346  
  Goodwill    38,200    38,707  
  Other intangible assets, net    7,871    8,612  
  Deferred income taxes    761    777  


   
Total long-term assets     58,681    59,419  


   
Total assets   $ 84,473   $ 76,399  





POINTER TELOCATION LTD. AND ITS SUBSIDIARIES
 
CONDENSED INTERIM CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands (except share and per share data)

June 30,
2007

December 31,
2006

Unaudited
 
    LIABILITIES AND SHAREHOLDERS' EQUITY            
   
CURRENT LIABILITIES:  
  Short-term bank credit and current maturities of long-term loans   $ 11,107   $ 11,801  
  Trade payables    5,798    5,378  
  Deferred revenues and customer advances    8,280    6,584  
  Other accounts payable and accrued expenses    3,870    4,091  


   
Total current liabilities    29,055    27,854  


   
LONG-TERM LIABILITIES:  
  Long-term loans from banks    13,729    15,833  
  Long-term loans from shareholders & others    6,210    7,490  
  Accrued severance pay    4,814    4,650  


   
     24,753    27,973  


   
MINORITY INTEREST    1,996    1,142  


   
SHAREHOLDERS' EQUITY:  
  Share capital -  
    Ordinary shares of NIS 3 par value:  
      Authorized - 8,000,000 shares at June 30, 2007 and December 31, 2006,  
      respectively; Issued and outstanding: 4,452,875 and 3,222,875 shares at  
      June 30, 2007 and December 31, 2006, respectively    3,021    2,140  
  Additional paid-in capital    115,484    103,880  
  Receipt on account of shares    -    2,586  
  Accumulated other comprehensive income    6    98  
  Accumulated deficit    (89,842 )  (89,274 )


   
Total shareholders' equity    28,669    19,430  


   
Total liabilities and shareholders' equity    $ 84,473   $ 76,399  





POINTER TELOCATION LTD. AND ITS SUBSIDIARIES
 
CONDENSED INTERIM CONSOLIDATED STATEMENTS OF OPERATIONS

U.S. dollars in thousands (except share and per share data)

Six months ended
June 30,

Three months ended
June 30,

Year ended
December 31,
2006

2007
2006
2007
2006
Unaudited
 
Revenues:                        
  Products   $ 5,772   $ 4,132   $ 2,823   $ 2,180   $ 9,701  
  Services    17,263    15,662    8,867    7,937    32,211  





   
Total revenues     23,035    19,794    11,690    10,117    41,912  





   
Cost of revenues:  
  Products    3,666    2,482    1,760    1,210    5,602  
  Services    11,000    10,051    5,631    5,273    20,786  





   
Total cost of revenues    14,666    12,533    7,391    6,483    26,388  





   
Gross profit    8,369    7,261    4,299    3,634    15,524  





   
Operating expenses:  
  Research and development, net    675    544    343    288    1,170  
  Selling and marketing    2,243    1,789    1,131    978    3,927  
  General and administrative    2,811    2,275    1,551    1,152    4,749  
  Amortization of intangible assets    847    930    432    471    1,740  
  Other income, net    -    (1,292 )  -    (1,292 )  (1,292 )
  Impairment of long lived assets    -    350    -    350    372  





   
Total operating expenses    6,576    4,596    3,457    1,947    10,666  





   
Operating income    1,793    2,665    842    1,687    4,858  
Financial expenses, net    1,385    1,581    860    803    2,577  
Other income (expenses), net    15    (5 )  5    (11 )  14  





   
Income before taxes on income    423    1,079    (13 )  873    2,295  
Taxes on income    287    393    105    208    82  





   
Net income (loss) before minority  
  interest    136    686    (118 )  665    2,213  
Minority interest    704  -  270  1,044





   
Net income (loss)   $ (568 ) $ 686   $ (388 ) $ 665   $ 1,169  





   
Basic net earnings (loss) per share   $ (0.14 ) $ 0.24   $ (0.09 ) $ 0.22   $ 0.39  





   
Diluted net earnings (loss) per share   $ (0.25 ) $ 0.24   $ (0.12 ) $ 0.22   $ 0.31  








POINTER TELOCATION LTD. AND ITS SUBSIDIARIES
 
CONDENSED INTERIM STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY

U.S. dollars in thousands

Number of
shares

Share
capital

Additional
paid-in
capital

Deferred
stock-based
compensation

Receipts
on account
of shares

Accumulated
other
comprehensive
income (loss)

Accumulated
deficit

Total
comprehensive
income
(loss)

Total
shareholders'
equity

 
Balance as of January 1, 2006      2,479,020   $ 1,680   $ 100,707   $ (1 ) $ -   $ (1,138 ) $ (90,443 )      $ 10,805  
   
  Deferred stock-based compensation    -    -    (1 )  1    -    -    -         -  
  Stock-based compensation expanses    -    -    153    -    -    -    -         153  
  Exercise of warrants and stock options    743,855    460    3,021    -    -    -    -         3,481  
  Receipt on account of shares    -    -    -    -    2,586    -    -         2,586  
  Comprehensive income:  
    Foreign currency translation  
     adjustments    -    -    -    -    -    1,236    -   $ 1,236    1,236  
    Net income    -    -    -    -    -    -    1,169    1,169    1,169  









  Total comprehensive income                                      $ 2,405       

   
Balance as of December 31, 2006    3,222,875    2,140    103,880    -    2,586    98    (89,274 )       19,430  
   
  Issuance of shares    1,230,000    881    8,712    -    -    -    -         9,593  
  Stock-based compensation expanses    -    -    306    -    -    -    -         306  
  Receipt on account of shares    -    -    2,586    -    (2,586 )  -    -         -  
  Comprehensive income:                                               
    Foreign currency translation  
     adjustments    -    -    -    -    -    (92 )  -   $ (92 )  (92 )
    Net loss    -    -    -    -    -    -    (568 )  (568 )  (568 )









  Total comprehensive loss                                      $ (660 )     

   
Balance as of June 30, 2007 (unaudited)    4,452,875   $ 3,021   $ 115,484   $ -   $ -   $ 6   $ (89,842 )      $ 28,669  








 
Balance as of April 1, 2007    3,222,875   $ 2,439   $ 108,192   $ -    -   $ 397   $ (89,454 )      $ 21,574  
 
Issuance of shares    1,230,000    582    7,158    -    -    -    -         7,740  
  Stock-based compensation expanses    -    -    134    -    -    -    -         134  
  Comprehensive loss:  
    Foreign currency translation  
     adjustments    -    -    -    -    -    (391 )  -   $ (391 )  (391 )
    Net loss    -    -    -    -    -    -    (388 )  (388 )  (388 )









  Total comprehensive loss                                      $ (779 )     

   
Balance as of June 30, 2007 (unaudited)    4,452,875   $ 3,021   $ 115,484   $ -        $ 6   $ (89,842 )      $ 28,669  











POINTER TELOCATION LTD. AND ITS SUBSIDIARIES
 
CONDENSED INTERIM CONSOLIDATED STATEMENTS OF CASH FLOWS

U.S. dollars in thousands

Six months ended
June 30,

Three months ended
June 30,

Year ended
December 31,
2006

2007
2006
2007
2006
Unaudited
 
Cash flows from operating activities:                        
  Net income (loss)   $ (568 ) $ 686   $ (388 ) $ 665   $ 1,169  
  Adjustments required to reconcile net income  
    (loss) to net cash provided by operating  
    activities:  
    Depreciation ,amortization and impairment    2,319    2,351    1,125    1,070    4,490  
    Accrued interest and exchange rate changes  
      of convertible debenture and long-term  
      loans    185    382    199    212    137  
    Accrued severance pay, net    9    (23 )  63    79    (166 )
    Gain from sale of property and equipment,  
      net    (139 )  74    (59 )  212    (563 )
    Amortization of deferred stock-based  
      compensation    306    69    134    34    251  
    Minority interest in earning of subsidiary    854    -    311          1,044  
    Decrease (increase) in trade receivables,  
      net    (1,994 )  (609 )  (660 )  1,375    (1,167 )
    Decrease (increase) in other accounts  
      receivable and prepaid expenses    (548 )  (152 )  (12 )  287    (36 )
    Decrease (increase) in inventories    131    55    13    (265 )  (490 )
    Decrease (increase) in long-term accounts  
      receivable    (2 )  51    (1 )  42    60  
    Write-off of inventories    15    69    -    69    127  
    Increase in deferred income taxes    -    -    -    -    (99 )
    Increase in trade payables    463    285    138    53    1,049  
    Increase (decrease) in other accounts  
      payable and accrued expenses    1,563    1,003    5    (405 )  (400 )





   
Net cash provided by operating activities    2,594    4,241    883    3,428    5,406  





   
Cash flows from investing activities:   
  Purchase of property and equipment    (1,770 )  (874 )  (950 )  (438 )  (2,277 )
  Proceeds from sale of property and equipment    501    426    247    210    1,026  
  Acquisition of other intangible assets    (135 )  -    (135 )  -    -  





   
Net cash used in investing activities    (1,404 )  (448 )  (838 )  (228 )  (1,251 )





   
Cash flows from financing activities:   
  Receipt of long-term loans from banks    -    -    -    -    2,243  
  Repayment of long-term loans from banks    (1,946 )  (1,227 )  (1,446 )  (833 )  (2,949 )
  Receipt of long-term loans from shareholders  
    and others    -    131    -    36    131  
  Repayment of long-term loans from  
    shareholders and others    (1,340 )  (2,997 )  (684 )  (2,476 )  (4,529 )
  Proceeds from issuance of shares and exercise  
    of warrants, net    9,593    2,712    7,742    551    3,481  
  Receipt on account of shares    -    -    -    -    2,586  
  Short-term bank credit, net    (847 )  (592 )  501    434    (973 )





   
Net cash provided by (used in) financing  
  activities    5,460    (1,973 )  6,113    (2,288 )  (10 )





   
Effect of exchange rate on cash and cash  
  equivalents    52    (30 )  33    (55 )  9  





   
Increase in cash and cash equivalents    6,702    1,790    6,191    857    4,154  
Cash and cash equivalents at the beginning of  
  the period    5,850    1,696    6,361    2,629    1,696  





   
Cash and cash equivalents at the end of the  
  period   $ 12,552   $ 3,486   $ 12,552   $ 3,486   $ 5,850  








Reconciliation of GAAP to NON-GAAP Operating Results

To supplement the consolidated financial statements presented in accordance with generally accepted accounting principles (“GAAP”), the Company uses EBITDA as a non-GAAP financial performance measurement. EBITDA is calculated by adding back to net income interest, taxes, depreciation, amortization and minority interest. EBITDA is provided to investors to complement results provided in accordance with GAAP, as management believes the measure helps illustrate underlying operating trends in the Company’s business and uses the measure to establish internal budgets and goals, manage the business and evaluate performance. EBITDA should not be considered in isolation or as a substitute for comparable measures calculated and presented in accordance with GAAP. Reconciliation the GAAP to non-GAAP operating results:

CONDENSED EBITDA
US dollars in thousands

Six months ended
June 30,

Three months ended
June 30,

2007
2006
2007
2006
Unaudited
 
Net income (loss) GAAP                    
    results (as reported)    (568 )  686    (388 )  665  
   
 Non GAAP adjustment:  
 Financial expenses, net    1,385    1,581    860    803  
 Taxes on income    287    393    105    208  
 Deprecation and  
  amortization    2,060    2,156    1,044    1,332  
 Minority interest    704    -    270    -  




   
 EBITDA    3,868    4,816    1,891    3,008  







Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

POINTER TELOCATION LTD.


By: /s/ Yossi Ben Shalom
——————————————
Yossi Ben Shalom
Chairman of the Board of Directors

Date: August 30, 2007