UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

              ----------------------------------------------------

                                    FORM 8-K


                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

      Date of Report (Date of earliest event reported):  February 24, 2004



                           THE JACKSON RIVERS COMPANY
              (Exact name of registrant as specified in its charter)



                                    FLORIDA
         (State or other jurisdiction of incorporation or organization)


                 333-70932                             65-1102865
         (Commission File Number)           (IRS Employer Identification No.)


     17-19 MARBLE AVENUE, PLEASANTVILLE,
                  NEW YORK                               10570
        (principal executive offices)                 (Zip Code)

                                 (914) 232-3180
              (Registrant's telephone number, including area code)


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ITEM 5.  OTHER EVENTS.

THIS  CURRENT  REPORT  ON  FORM  8-K CONTAINS STATEMENTS REGARDING THE COMPANY'S
INTENTION,  BELIEFS,  EXPECTATIONS,  OR  PREDICTIONS,  WHICH  CONSTITUTE
FORWARD-LOOKING  STATEMENTS.  FORWARD-LOOKING  STATEMENTS  AND  STATEMENTS  OF
EXPECTATIONS,  PLANS  AND  INTENT  ARE  SUBJECT  TO  A  NUMBER  OF  RISKS  AND
UNCERTAINTIES.  ACTUAL  RESULTS IN THE FUTURE COULD DIFFER MATERIALLY FROM THOSE
DESCRIBED IN THE FORWARD-LOOKING STATEMENTS, AS A RESULT, AMONG OTHER THINGS, OF
CHANGES  IN  TECHNOLOGY,  CUSTOMER  REQUIREMENTS  AND  NEEDS.  WE  UNDERTAKE  NO
OBLIGATION  TO  RELEASE  PUBLICLY  THE  RESULTS  OF  ANY  REVISIONS  TO  THESE
FORWARD-LOOKING  STATEMENTS  THAT  MAY  BE  MADE TO REFLECT ANY FUTURE EVENTS OR
CIRCUMSTANCES.

     On  February 24, 2004, Jackson Rivers Technologies, Inc., ("JRT"), a Nevada
corporation  and a wholly-owned subsidiary of the registrant, The Jackson Rivers
Companies,  entered  into  an  LLC  Interest  Purchase Agreement with Multitrade
Technologies LLC, a New York limited liability company ("MTT") pursuant to which
JRT  purchased  all of the assets of MTT which were related to MTT's business of
software  development  and  the  licensing  to  sell  the  software.  (the
"Acquisition").  The  registrant  intends  to  use  the  assets purchased in the
Acquisition  to expand the registrant's customer base and product offerings. The
total  consideration paid by JRT in connection with the Acquisition consisted of
20,000,000  (twenty  million)  shares  of  common  stock  of  JRT. The amount of
consideration  was determined following negotiations between the registrant, JRT
and  MTT and is set forth in the LLC Interest Purchase Agreement, attached as an
exhibit  to  this  Current  Report  on  Form  8-K.

ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS.

     (a)  Financial  statements  of  business  acquired.

     As  the  acquired  assets  do not meet the minimum significance tests under
Regulation  S-X,  financial  statements  regarding  the  acquired assets are not
required  to  be  provided.


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     (b)  Pro  forma  financial  information.

     As  the  acquired  assets  do not meet the minimum significance tests under
Regulation S-X, pro forma financial information regarding the acquired assets is
not  required  to  be  provided.

     (c)  Exhibits.
          ---------

     The following exhibit is filed herewith:

EXHIBIT NO.                    IDENTIFICATION OF EXHIBIT
-----------                    -------------------------

    2.1        LLC  Interest  Purchase Agreement between Multitrade Technologies
               LLC,  Joe  Khan  and  Jackson  Rivers  Technologies,  Inc., dated
               February  24,  2004.


                                   SIGNATURES

     Pursuant  to  the  requirements of the Securities Exchange Act of 1934, the
registrant  has  duly  caused  this  report  to  be  signed on its behalf by the
undersigned  hereunto  duly  authorized.


Date:  March 9, 2004               THE JACKSON RIVERS COMPANY, INC.


                                   By  /s/  Dennis Lauzon
                                     ------------------------------------
                                     Dennis Lauzon, President


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